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Absolute Pakistan

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Walnut Media
Walnut Media

Absolute Pakistan is a proposed crowd-sourced web platform that invites the nation of Pakistan to share stories of everyday people who have done amazing things but never received recognition. The platform aims to highlight positive stories from Pakistan to counter negative media portrayals and inspire unity. Users would submit stories through the website, which would then be featured across social media for public voting. The top stories each week would be featured in a video. The goal is to recognize outstanding individuals, inspire more good works, and potentially connect nominees with investors to help their ideas. Partners are sought to help amplify the platform's presence and invest in creating an enabling platform to develop community members and digital success stories for Pakistan.

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Absolute Pakistan
You are a team of 190 million Players Who have created history, Everyday. You’re Amazing, in every single way, We Love Each one of you. We Love the stories, you have to share. Stories, which will change Perceptions, Stories which will inspire us to become, an even greater nation. Bring those individual stories to life, Stories, which will bring you, Absolute Pakistan.
What is Absolute Pakistan? • Absolute Pakistan is a crowd-sourced web platform powered by the top Social networks of today. • The whole nation will be invited to share stories of people who have done amazing stuff in their personal capacity but never got any recognition. • This is not a celebrity contest and will be kept free of any political/sectarian content.
Why do we need Absolute Pakistan? • Absolute Pakistan puts forward the positive side of Pakistan, which unfortunately the media has been unable to show. • Such heroes help us unite and bring back our lost grins as they become a ray of hope for everyone else and help us be dauntless. • This act will highlight all the goodness in Pakistan and make it viral; fulfilling our patriotic duty.
Mechanics of Absolute Pakistan • Entries: • Users will be encouraged to send it their entries on our website; www.absolutepakistan.com • They will get a chance to put their desired heroes in the limelight by getting them featured on our portal. • Every user will have to send the story supported by any image or video to go up and reach out to the masses. Content will be reviewed by a dedicated team of content managers before taking it live.
Mechanics of Absolute Pakistan • Viewing & Social Voting: • Stories will be shared across all social media platforms. • Viewers will get a chance to vote for their favourite hero, a hero who according to them deserves to be featured in our Hall of Fame. • The team of Absolute Pakistan will assist the top newsmakers in their cause and belief in any possible way. • Every week, we’ll be releasing a one-minute video featuring the top entries of that week.
What’s in it for Your Brand? • Corporate Social Responsibility - Recognising people who have never been recognised to carry on their good work, which is shaping up Pakistan’s future. • Positive PR - A positive image for the brand will be created and it’ll enable the audience to connect the brand to a Pro-Pakistani Approach. • Online Traffic - Since all the content will be user generated and it will be shared on all social platforms, eyeballing will be in millions.
What’s in it for the Brand? • Nationalist approach - Every brand wants to contribute in its own way to create a positive impact on the society. • Word of Mouth - Youth is a major part of online users in Pakistan. This platform will be, By the Youth, For the Youth. Available on web, social and mobile – it offers immense potential to be a part of their digital lifestyle. • Branding – Amazing opportunities would be made available for brand integration into our content, ranging from our responsive web platform, social networks, tail branding of our videos, featured personalities from the supporting organisation.
What’s Next? • Recognise – Recognition is the first objective of Absolute Pakistan • Inspire – Inspiring other community members to start doing good work, doesn’t matter how small it is and become a nation that redefines excellence. • Mentoring – Our strong belief in the enterprise-ability of this nation, we will empower our nominees to bring their best by mentoring them with the right ideas, tools and placing them infront of the right audience. • Invest – By the end of our first year, we aim to create a kick-starter themed platform to place angel investors and our top nominees to bring their ideas to reality. Nominees with proven track record of their enthusiasm and belief in Pakistan will enable them to be placed in front of the top investors/VCs/Incubators of the region.
What do we need? • Strategic Partnership – We want partners who can amplify the presence of Absolute Pakistan on all media platforms • Invest – We want partners who can invest in our platform at fraction of their media investments on conventional platforms. What we can guarantee is the best possible ROMI. • Create an Enabling Platform – We’ve worked with some of the biggest platforms in the region ranging from Universal Music, Facebook, Fox Studios, Shutterstock, Disney, Webit, Believe, Google. We understand the dynamics of creating a digital success story. What better way of doing this, if it impacts the life of our community members too? • Think beyond campaigns – We need partners who can think beyond a campaign. Creating platforms can be complex, but the only thing needed is belief and consistency. Taking things from this slide to Cannes Lions is what we believe in to create a new Pakistani vision, which talks to a common man and brings the stories that connect.
We’re writing the best story; This Nation has ever told. Let’s do this together?
You are a team of 190 million Players Who have created history, Everyday. You’re Amazing, in every single way, We Love Each one of you. We Love the stories, you have to share. Stories, which will change Perceptions, Stories which will inspire us to become, an even greater nation. Bring those individual stories to life, Stories, which will bring you, Absolute Pakistan.
Thank You!

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Absolute Pakistan

  • 2. You are a team of 190 million Players Who have created history, Everyday. You’re Amazing, in every single way, We Love Each one of you. We Love the stories, you have to share. Stories, which will change Perceptions, Stories which will inspire us to become, an even greater nation. Bring those individual stories to life, Stories, which will bring you, Absolute Pakistan.
  • 3. What is Absolute Pakistan? • Absolute Pakistan is a crowd-sourced web platform powered by the top Social networks of today. • The whole nation will be invited to share stories of people who have done amazing stuff in their personal capacity but never got any recognition. • This is not a celebrity contest and will be kept free of any political/sectarian content.
  • 4. Why do we need Absolute Pakistan? • Absolute Pakistan puts forward the positive side of Pakistan, which unfortunately the media has been unable to show. • Such heroes help us unite and bring back our lost grins as they become a ray of hope for everyone else and help us be dauntless. • This act will highlight all the goodness in Pakistan and make it viral; fulfilling our patriotic duty.
  • 5. Mechanics of Absolute Pakistan • Entries: • Users will be encouraged to send it their entries on our website; www.absolutepakistan.com • They will get a chance to put their desired heroes in the limelight by getting them featured on our portal. • Every user will have to send the story supported by any image or video to go up and reach out to the masses. Content will be reviewed by a dedicated team of content managers before taking it live.
  • 6. Mechanics of Absolute Pakistan • Viewing & Social Voting: • Stories will be shared across all social media platforms. • Viewers will get a chance to vote for their favourite hero, a hero who according to them deserves to be featured in our Hall of Fame. • The team of Absolute Pakistan will assist the top newsmakers in their cause and belief in any possible way. • Every week, we’ll be releasing a one-minute video featuring the top entries of that week.
  • 7. What’s in it for Your Brand? • Corporate Social Responsibility - Recognising people who have never been recognised to carry on their good work, which is shaping up Pakistan’s future. • Positive PR - A positive image for the brand will be created and it’ll enable the audience to connect the brand to a Pro-Pakistani Approach. • Online Traffic - Since all the content will be user generated and it will be shared on all social platforms, eyeballing will be in millions.
  • 8. What’s in it for the Brand? • Nationalist approach - Every brand wants to contribute in its own way to create a positive impact on the society. • Word of Mouth - Youth is a major part of online users in Pakistan. This platform will be, By the Youth, For the Youth. Available on web, social and mobile – it offers immense potential to be a part of their digital lifestyle. • Branding – Amazing opportunities would be made available for brand integration into our content, ranging from our responsive web platform, social networks, tail branding of our videos, featured personalities from the supporting organisation.
  • 9. What’s Next? • Recognise – Recognition is the first objective of Absolute Pakistan • Inspire – Inspiring other community members to start doing good work, doesn’t matter how small it is and become a nation that redefines excellence. • Mentoring – Our strong belief in the enterprise-ability of this nation, we will empower our nominees to bring their best by mentoring them with the right ideas, tools and placing them infront of the right audience. • Invest – By the end of our first year, we aim to create a kick-starter themed platform to place angel investors and our top nominees to bring their ideas to reality. Nominees with proven track record of their enthusiasm and belief in Pakistan will enable them to be placed in front of the top investors/VCs/Incubators of the region.
  • 10. What do we need? • Strategic Partnership – We want partners who can amplify the presence of Absolute Pakistan on all media platforms • Invest – We want partners who can invest in our platform at fraction of their media investments on conventional platforms. What we can guarantee is the best possible ROMI. • Create an Enabling Platform – We’ve worked with some of the biggest platforms in the region ranging from Universal Music, Facebook, Fox Studios, Shutterstock, Disney, Webit, Believe, Google. We understand the dynamics of creating a digital success story. What better way of doing this, if it impacts the life of our community members too? • Think beyond campaigns – We need partners who can think beyond a campaign. Creating platforms can be complex, but the only thing needed is belief and consistency. Taking things from this slide to Cannes Lions is what we believe in to create a new Pakistani vision, which talks to a common man and brings the stories that connect.
  • 11. We’re writing the best story; This Nation has ever told. Let’s do this together?
  • 12. You are a team of 190 million Players Who have created history, Everyday. You’re Amazing, in every single way, We Love Each one of you. We Love the stories, you have to share. Stories, which will change Perceptions, Stories which will inspire us to become, an even greater nation. Bring those individual stories to life, Stories, which will bring you, Absolute Pakistan.