ABU: Crash course digital strategies June 2022.pdf
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If a tree falls in the forest, and posts about it on Facebook, does it matter? It matters if you are a publisher and your utility rests on your content being consumed read, watched, shared and so on. So how can we engineer for success without gaming algorithms or paying for performance? What levers can we pull and what should we ignore? In 15 mins, youll learn a simple formula and walk away with easy steps on how to apply to your newsroom setting: Understand your audience + know your digital identity = success.
ABU: Crash course digital strategies June 2022.pdf
- 1. TRIED & TESTED CRASH COURSE DIGITAL STRATEGIES Track 3: Connected Audiences Esra Do認ramac脹, SBS
- 2. HELLO! Im Esra Dogramaci Im the Managing Editor for Digital News and Current Affairs at SBS. You can 鍖nd me @EsraD on Twitter & here on LinkedIn. Esra Do認ramac脹, SBS
- 6. 1 The secret sauce 2 SUCCESS! Know your digital identity Understand your audience = + Esra Do認ramac脹, SBS
- 7. DIGITAL TV/RADIO etc In May 2022, NSW passed a law on assisted dying. This video became the top performer for the Feed on YouTube in Maypublished in February 2016 Esra Do認ramac脹, SBS
- 8. WHAT DID THE FEED DO? Michelle Elias Ilias Bakalla Deepdive into 2 years of data, looking for content patterns Looking at tra鍖c (understanding audience) (eg suggested videos, browse features, search) Optimizing top performing/evergreen content (knowing digital identity) Matching search terms with emerging content ie. we know what audiences are interested in and can deliver, even if it isnt for the The Feed brand (knowing digital identity) Esra Do認ramac脹, SBS
- 9. June 9, 2022 And on site here
- 10. DATELINE EXAMPLE. News angle, story timeliness, content optimize, channel optimized. Watch here . 113% increase month-month watchtime, average 10 minute watchtime
- 11. @EsraD Find this presentation on Twitter & 際際滷share Understand your audience + know digital identity ANY QUESTIONS?