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Editor's Notes

• #2: The CoverThis is the only page not controlled by a Master Page.You can change the logo. And if desired, change the photos to better represent your market.IF YOU ARE CHANGING THE OVERALL COLORING, THERE ARE A FEW COLOR SAMPLES TO CHOOSE FROM AT THE END PAGES OF THIS FILE.
• #3: This page is for your local brokerage or local company.If you are part of a large franchise, or national / international company, this is where you talk more about your local brokerage’s success and area market share. If you are a boutique brokerage, talk about that. Every company has a certain sales pitch, and something to offer over the competition. We have sample text already in place that you can use, or start with. Our sample image shows 4 office locations, might be a good way to go for your brokerage. Often your brokerage website will have good text to pull from and possibly photos of the office locations.
• #4: Now that you have talked about the brokerage, you can talk about yourself. This is YOUR BIO page.You can write a short bio in paragraph format, or use bullet points. We have a basic bio in place as a sample. And you’ll drop in your photo.
• #5: This shows you a version of a BIO page using bullet points instead of sentences and paragraphs. Often this is a little easier to show in a presentation.One bio page can be for you, another can be for a partner, team member, assistant, etc.
• #6: These are the Chapter Pages.They help break up the presentation into defined section, or Steps as we call them.No changes to this page. If you changed your overall coloring on the master pages, you may want to change the coloring of the text here.
• #7: Simple here. You're just explaining how Agency works. Should not need any changes.
• #8: Great questions to ask. This will give you a good outlook on why they are selling and what their motivation and timing is. Basically a reminder to you, to ask these important questions.
• #9: Good questions to ask. Lets them talk about their home.BTW – We use “Home” throughout the presentation vs. “Property”. It feels more genuine. In most cases your dealing with their home. If it’s a condo, its still their home. To us, it felt better to say home each time rather than property. Property seems disconnected and may not give them the warm fuzzy feeling from you. Since this is easily editable, you can change it to meet your needs. Even save a Home version and a Condo version if you really want to.
• #10: VERY IMPORTANT page here. Great questions to run through to try to avoid running into trouble down the road. Remember, they are interviewing you, and you are interviewing them.
• #11: Another Chapter page, should not need changes.
• #12: Basically explaining the basics of pricing and value. They cannot control these factors.This should not need changes, unless you want to add a photo of a home that represents your market or area better. (like a ski home or beach home).
• #13: Should not need any changes here.Just explaining what a CMA is. You will prepare a CMA separate from this Listing Presentation. Talk through the entire presentation first, then consult them on a specific CMA and price strategy.
• #14: Basic theory that helps a Seller really understand how a Buyer looks at the market.You should not need any changes here.
• #15: Great pricing theory chart. Should not need any changes here.
• #16: Great pricing theory chart. Should not need any changes here.
• #17: Great pricing theory chart. Should not need any changes here.This is one of the best pages to focus on to help you get the home priced right!!!!!!!!!!!!!
• #18: Great lead in to next chapter.You should not need any changes here.
• #19: Chapter Page, no changes.
• #20: Great chart. You can get new numbers from the National Association of Realtors each year if you want. They have be about the same for the last couple years, really high on internet use.Notice the colors of the pie slices. We use these again all throughout the Marketing Strategy section.
• #21: We learned on the pie chart page where buyers find the home they purchase. This is a statistic from NAR that over 90% use the internet in their home search. So if that’s the main place where buyers are looking, that should be the main place to advertise listings – not running expensive print ads that no longer provide much return. Because your MLS and/or brokerage probably already has many internet agreements (such as ListHub) you are already advertising your listings widely through many internet avenues.
• #22: Now that we know where the buyers come from, we can use that knowledge and create a custom marketing plan based on that. Key word here is PLAN.
• #23: First thing is photos. It drives everything we do.You probably do professional photography. You can replace these with homes that look more like your area or market.Notice how the colored bars at the bottom of this page are the same as the Pie Chart we just looked at. Photos are important in marketing to all of the 5 outlets that produce buyers, so all 5 colors are shown here.
• #24: This is also very important to have done well.You can highlight our sample descriptions and change if you would like to.
• #25: We know the power of the MLS, butnot everyone does.You should not need changes here. The MLS graphic is basic, really no need to change unless you want to. Change the “Yourcity” text in the description.
• #26: Here you will replace our graphic with an image of your company website. Then you will need to adjust the text a little as well.To take a screen shot of your website on a Mac, the key command is: SHIFT-COMMAND(APPLE)-3.To take a screen shot of your website on a PC, here is a link with info on how to do that: http://www.wikihow.com/Take-a-Screenshot-in-Microsoft-Windows
• #27: Your MLS or brokerage should be sending your properties to these major websites. Should not need any changes here, excpet where it says “Your City”.
• #28: Your MLS probably pushes out to all other competitor websites, third party websites, etc. That is a reach of hundreds or thousands of other websites.
• #29: Your board and MLS probably has this option. These are automated emails to other agent’s buyer clients. Often called automated “Hot Sheets”.Probably don’t need changes here.
• #30: You can adjust our sign graphic here, just be careful selecting the items to edit. Also adjust the “YourCompany” text.Or you can take a good photo of a yard sign in front of a nice home. Whichever you prefer.If you use a flyer box, or 800 number, or designated website address for the property, you can mention or show that here as well.
• #31: Just like the yard sign graphic, you can edit this Open House sign. Or add an image of your open house sign.This is a good time to explain the difference of Realtor organized tours, or normal Open Houses.
• #32: Use our generic graphic, or drop in a sample of your brochures and flyers.If you have a PDF file of one of your brochures, you can place that PDF as a “picture” here.
• #33: Should not need any changes here.
• #34: Should not need any changes here.
• #35: Should not need any changes here.
• #36: Should not need any changes here.
• #37: Should not need any changes here. If your equipment looks different you can take photos and change out, if you want to.
• #38: Should not need any changes here, unless you want to use photos that look more like your market (mountain homes or beach homes for example).
• #39: Should not need any changes here.
• #40: Should not need any changes here.If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
• #41: Should not need any changes here.
• #42: Should not need any changes here.If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
• #43: Should not need any changes here.