Accessibility Guidelines - What You Need To Know | Chris Unitt | AMA Beyond Digital 2019
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ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019. With more and more emphasis being put on making sure our buildings and offerings can be experienced by the widest group of people, it’s important that our digital content is also up to scratch. This session went through the four principles of digital accessibility and covered the tools and checks you can use to meet the relevant guidelines. In case you're wondering, the black bar along the bottom was left so there would be space for subtitling.
Accessibility Guidelines - What You Need To Know | Chris Unitt | AMA Beyond Digital 2019
- 1. Accessibility Guidelines What you need to know
- 2. Oct 2012: £5,000 Feb 2019: £5,000
- 5. There are 13.9 million disabled people in the UK. Data: Scope Family Resources Survey 2016/17
- 6. In 2019, the number of disabled adults who were recent internet users reached over 10 million for the first time. Data: ONS Internet users, UK: 2019
- 7. The total spending power of families with at least one disabled person is estimated at £249 billion a year. Data: Scope Family Resources Survey 2016/17
- 8. Accessibility / Usability / SEO
- 13. Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018
- 14. 1. Meet the international WCAG 2.1 AA accessibility standard 2. Publish an accessibility statement
- 15. What does WCAG 2.1 AA mean?
- 16. Web Content Accessibility Guidelines (WCAG) 2.1
- 18. Content must be perceivable, operable, understandable, and robust.
- 19. Content must be perceivable, operable, understandable, and robust.
- 20. Content must be perceivable, operable, understandable, and robust.
- 21. Content must be perceivable, operable, understandable, and robust.
- 22. There are thirteen Guidelines, each with Success Criteria. These have different levels of conformance (A, AA, and AAA)
- 25. 1. Detailed check (DIY) 2. Detailed check (third party) 3. Basic check
- 26. Choose a sample of your pages: • 50 most visited • Represent each page type • Login pages • Access info pages Plus any PDFs
- 27. Test with a mix of automated tools and manual checks
- 28. web.dev
- 30. Zoom in 400%
- 34. Things for you to get right
- 35. Text Images Video PDFs Social Use headings (h1, h2, etc) Use descriptive link text Don’t align justified No unexplained jargon Don’t open links in new tabs
- 36. Text Images Video PDFs Social Alt text for non-decorative images Don’t put lots of text in images
- 37. Text Images Video PDFs Social Add captions (review automated ones) Add audio descriptions if needed Add transcripts
- 38. Text Images Video PDFs Social Use meaningful titles Use headings (h1, h2, etc) Use alt text for images
- 39. Text Images Video PDFs Social Use #CamelCase hashtags Don’t overuse emoji Add alt text to images Add captions to videos
- 41. Things for your web agency to get right
- 42. Skip to main content Show keyboard focus areas Close pop-ups with the escape key Use ARIA landmarks for page sections Use proper colour contrast and fonts Make form inputs accessible
- 45. Make a plan for improvement and work with accessibility in mind.
- 46. You access info matters too
- 47. Euan’sGuideTheAccessSurvey2018 5 86% Have found disabled access information on a venue’s website to be misleading. 94% Try to find disabled access information about somewhere before visiting for the first time.88% Are more likely to visit somewhere new if they can find access information about it beforehand. Key Findings
- 48. Euan’sGuideTheAccessSurvey2018 7 When visiting a new place, do you try to find disabled access information about it beforehand? If you have used a venue’s website to check disabled access before visiting, have you ever found the information to be misleading, confusing or inaccurate? Have you ever experienced a disappointing trip or had to change your plans last minute because of poor accessibility? We asked... 94% 6% 86% 87% 14% 13% Yes No
- 49. State of Theatre Access 2019 Matthew Cock Matthew Pountney Melanie Sharpe Nicky Taylor Jess Thom VOCALEYES ® 8 State of Theatre Access 2019 Checklist for theatres The key information that a theatre should provide on their website access information page. Access information Notes Welcome message Use direct and inclusive language throughout, addressed directly to the visitor Access contact details Email and telephone number for people with additional access enquiries or requesting personal support Getting to the theatre For arrival on foot, by public transport or car. Provide additional detail to the address, such as descriptive directions Accessible parking Location, alternative if main one is full; cost and how to pay or book; distance to main entrance Venue images Exterior and interior Concessions / proof Should include details of what proof is required, if relevant Physical access Areas of venue without step-free access; alternative routes, including lifts and ramps Accessible toilets Location and information (include photographs); nearest Changing Places Toilet Alternative formats Large Print / Braille copies of Programme Hearing induction loops Instructions and coverage in auditorium
- 52. Homepage Event page Sheffield Theatres 100 98 National Museum of the Royal Navy 97 97 Imperial War Museums 99 95 Opera North 97 97 Science Museum 95 95 Ikon Gallery 94 95 Royal & Derngate 93 93 Barbican Centre 93 93 Sadler's Wells 93 90 Sage Gateshead 88 95
- 54. Homepage Event page Theatre 62 58 Orchestra 46 72 Museum 57 60 Visual Arts Org 65 47 Festival 60 48 Gallery 60 48 Theatre 29 78 Multi-Arts Venue 51 51 Museum 48 52 Orchestra 38 40
- 55. Thank you! @chrisunitt ºÝºÝߣs and notes at onefurther.com/ama2019