Accomplice - Case Studies
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Accomplice provides digital marketing optimization services across paid, earned, and owned channels to help clients achieve their business objectives. They have various case studies showing how they helped clients improve metrics like cost per engagement, follower growth, ROI, website visits and conversions through targeted digital advertising campaigns on platforms like Facebook, Twitter, and Google.
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Accomplice - Case Studies
- 1. ACCOMPLICE.IO! convert insights to outcomes! Optimized Digital Marketing Across Paid, Earned & Owned !
- 2. ACCOMPLICE.IO! Accomplice helps you ?nd ! and execute the ! optimal mix of digital marketing efforts that ! drive your business objectives.! What We Do!
- 4. ACCOMPLICE.IO!ACCOMPLICE.IO Content marketing gains ! ef?ciency and measurable sales! GOAL | Drive traf?c and conversion from Facebook Ads to a microsite to ensure the successful launch of Asus/Intels new MeMo Pad 8 tablet product.! ! SOLUTION | Develop and execute the entire Facebook advertising campaign. Used our optimization to ef?ciently hyper-target segment audiences across 8 dimensions (over 126,000 targeting permutations).! ! OUTCOME | Ef?ciently driving awareness and measurable sales, with week over week improvement from optimization.! ! 39% Content Share- Through! 50% Conversion! To Purchase! 173% Conversion! To Video View! ASUS / Intel!
- 5. ACCOMPLICE.IO!ACCOMPLICE.IO 12% Cost Per Engagement! 68% Follow ! Per Dollar! ! 300% Retweets! Per Dollar! ! LUNA / Clif Bar! Growing social audience through ! cost-effective targeting! GOAL | Increase owned Twitter audience through ! cross-channel promotional campaign. Use focused ! ad spend to discover and engage potential fans.! ! SOLUTION | Multi-phase Twitter program exploring ! audience categories and determining optimal content ! and targeting parameters. Upon discovering audience ! groups most relevant to core business goals, focus spend ! and content to maximize long-term brand awareness.! ! OUTCOME | Proprietary methodology delivered highly ! cost-effective engagement across the campaign, and ! vastly higher rate of brand followers for the future.! ! !
- 6. ACCOMPLICE.IO!ACCOMPLICE.IO Alternative Apparel! 270% ROI ! through optimized ! Facebook ads! GOAL | Maximize ROI, expand ! Audience segments and drive sales ! ! SOLUTION | Leveraging our platform we expanded ! target audience segments, optimized ads (serving the right content to the right audience segment) and drove sales! ! OUTCOME | By targeting lookalike audiences and ! optimizing ads Alternative realized 390% more ! purchases, 500% increase in AOV and a 270% ROI! ! ! ! 500% Revenue from Paid FB! 390% Transactions! 460% Revenue Returns!
- 7. ACCOMPLICE.IO!ACCOMPLICE.IO Alternative Apparel! Innovative technology ! uncovers new ! Twitter opportunities ! GOAL | Increase website conversions ! and product sales using Twitter Ads.! ! SOLUTION | Devised campaign using Accomplice algorithm and our unique methodology. Managed all strategy and execution of Alternatives Twitter Ads campaign.! ! OUTCOME | Given the success of the Twitter campaign, Accomplice has been hired to manage the entire Facebook ad budget and has now been asked to guide the brands ?rst entry into Pinterest Ads.! ! ! 126% Website ! Visits! 100% Website Conversions! ! 466% Product ! Sold ($)!
- 8. ACCOMPLICE.IO!ACCOMPLICE.IO 44% Cost Per Engagement! 3.69x Site Engagement vs. Goal! ! Timex via Catalyst! Site engagement over-delivers ! by 3x, at a much lower CPE! GOAL | Maximize awareness of cross-channel brand initiative. Use Twitter ads to effectively raise awareness ! and drive traf?c to a branded microsite experience.! ! SOLUTION | Audience segmentation and ad targeting ! with strategic multi-stage Twitter campaign. We developed user personas and paired them with relevant messages, adjusting bid, budget, and creative based upon key conversion metrics.! ! OUTCOME | This campaign delivered signi?cantly more site traf?c than was needed, for less money, with less effort, meaning they could focus on brand efforts, not bid levels.! !
- 9. ACCOMPLICE.IO!ACCOMPLICE.IO $0.46 Cost Per Click! 16.9k Mobile App Installs! IMG College! Spreading holiday ! cheer to acquire ! app users! GOAL | Acquire new users for the College Colors ! mobile application using Facebook App Install ads.! ! SOLUTION | Developed, launched, and managed a campaign leveraging custom audiences, interest ! targeting, and Accomplices unique optimization algorithm and technology. ! ! OUTCOME | This campaign proved so successful that Accomplice has been asked to manage Facebook, Twitter, and AdWords campaigns for subsequent campaigns! ! ! ! 38% Cost Per ! Install!
- 10. ACCOMPLICE.IO!ACCOMPLICE.IO MB2 Dental! Optimization methodology ! dramatically increase ROI! GOAL | Improve website conversions. Eliminate wasteful marketing. Streamline efforts for non-expert practitioners.! ! SOLUTION | Consulted on increasing ef?ciency of marketing spend. Created streamlined work?ow for ! daily workers. Took over all strategy and campaign management of Google AdWords campaign.! ! OUTCOME | Multi-location brand has seen measurable ! and sustained ROI gains. Now discussing expansion to even more locations.! ! .! ! 42% Average Cost! ! Per Custom Acquisition! ! 22% Website Conversions! 128% Return on Ad Spend!
- 11. ACCOMPLICE.IO!ACCOMPLICE.IO Keychain Social! Agency improves ! lead gen, achieves ! social media win! GOAL | Increase lead generation with Facebook Ads! to promote vacation packages to the Australian Open ! for a key client through cost-effective means.! ! SOLUTION | Improved segmentation of targeting to ! more ef?cient A/B creative. Cut campaign setup time ! in half during each ad ops cycle.! ! OUTCOME | Accomplice beat their existing campaign benchmarks. Keychain Social is now using the Self-Serve Accomplice Platform for upcoming campaigns.! ! ! 35% Cost Per ! Click! 60% Click Thru ! Rate!
- 12. ACCOMPLICE.IO!