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Sherry Hoyer

This is a practical look at the issue of copyright for communication professionals. Presented at the 2015 ACE 2015 Conference in Charleston, N.C. (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.)

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Cite It Right A Practical Look at Copyright for Communication Professionals Mitchell Hoyer Program Specialist Iowa 4-H Youth Development Sherry Hoyer Communication Specialist Iowa Pork Industry Center Iowa Beef Center
Last week at the office… From: Name omitted to protect the innocent Sent: Thursday, June 04, 2015 12:33 PM To: Hoyer, Mitchell L [YOUTH] Subject: Lego marketing question “Hey Mitch, we’re having a county fair contest. Is it OK if we name it Lego Contest instead of Creativity Contest? Can we use the Lego logo on the marketing flyers?”
Welcome to my world ... While editing a publication series, I noticed some livestock photos new to me. They don’t look like any of ours. Where did those come from? Hmmmm. Me: “Still looking for credit/acknowledgment for all photos.” Designer: “All the other photos were from thinkstock.com. We usually don’t credit stock photos. Do you still want me to?” Me: (Silence)
Copyright ? Form of protection granted by law ? Original works of authorship ? Fixed medium of expression ? Published and unpublished works (Source: U.S. Copyright Office)
Copyright ? Protects – Literary, dramatic, musical, artistic works ? Does not protect – Facts, ideas, systems, methods of operation ? In words we all can understand – http://www.techlearning.com/news/0002/kinde rgarten-copyright/56088
Length of Copyright ? Published before 1923 – In public domain ? Created January 1, 1978 or after – Life + 70 years or – Shorter of 95 years from publication or 120 years from creation ? Everything else – It depends ? Date of publication ? Date of creation ? If copyright was renewed
Copyright ? Copyright – protects original works of authorship ? Patent – protects inventions or discoveries ? Trademark – protects identifying words, phrases, symbols, or designs
It’s really not that hard… ? If it’s not yours, get permission ? Give proper credit ? Do something original
Cite It Right
http://www.press.uchicago.edu/books/turabian/tcc/topicsheet26.pdf
“Hey, Mitch! Our presenter for the visual arts workshop found this on Pinterest and wants to use it as a handout for the training. I think it’s really good and something we should share with our 4-H’ers. Can we?”
Cite It Right
This is the source of the handout ? http://splitcomplementary.blogspot.com/20 12/08/new-and-improved-elements- and.html?m=1
Remember the livestock photos and Thinkstock? Some questions I asked: Are they purchased photos? What are their requirements for use? I'm not familiar with using purchased photos because those I use belong to "us." Then I shared some info from this URL http://www.thinkstockphotos.com/legal/license-information-details “5.3 Photo Credit. All Licensed Material used in an editorial context, must include the following credit line adjacent to the Licensed Material: "[Photographer's Name]/[Collection Name]/Thinkstock" or as otherwise shown on the Thinkstock website. … “
A little video please ? “Hey, Mitch! I found this really good YouTube video about gluten in foods. Can we show it on our webinar next week?” ? We said: “Not unless you receive permission.” ? The owner said: “You may show but may not distribute.” ? Now what?
Our solution ? Slight rearrangement of program segments ? Intro to video provided source and URL ? Video was shown, not recorded ? Video link included along with program recording on judges training website
Legos: yes or no? ? Copyright or trademark issue? Both? ? Contest name? ? Use of name in marketing for event?
Final thoughts for today ? Permission, not forgiveness ? Real people, real examples ? Help you learn from others’ mistakes ? Find, use and share your university’s resources (We’ve included a few of our favorite websites and resources on the following slides.)
Resources ? U.S. Copyright Office – Home page http://www.copyright.gov/ – Fair Use Index http://copyright.gov/fair-use/ ? Library of Congress – For Students and Teachers ? Taking The Mystery Out of Copyright – http://www.loc.gov/teachers/copyrightmystery/ ? Copyright and Primary Sources – http://www.loc.gov/teachers/usingprimarysources/copyright.html
Resources - Libraries ? Iowa State University – Copyright Information references http://www.lib.iastate.edu/info/6517 – Selected Guides ? Understanding Copyright – http://instr.iastate.libguides.com/copyright ? Copyright and My Work – http://instr.iastate.libguides.com/c.php?g=49628&p=319252 ? Copyright for Research and Teaching – http://instr.iastate.libguides.com/copyrightresearch
Resources - Libraries ? Copyright and Fair Use: Stanford University Libraries – **Excellent reference for Copyright & Fair Use issues** – http://fairuse.stanford.edu/ ? Copyright Crash Course: University of Texas – http://copyright.lib.utexas.edu/ ? Copyright and Digital Scholarship Center: North Carolina State University Libraries – http://www.lib.ncsu.edu/cdsc – Copyright Instruction http://www.lib.ncsu.edu/cdsc/copyright/instruction ? Add your university library here!
Resources to teach youth (and the rest of us) ? Copyright Kids (The Copyright Society of the U.S.A. 2007) – http://www.copyrightkids.org/ – (Be sure to check out “The Yearbook Club” ? ) ? Copyright for Students (Feldman, Barbara. "Copyright for Students." Surfnetkids. Feldman Publishing. 21 Sep. 2010. Web. 22 Jun. 2015) – http://www.surfnetkids.com/resources/copyright-for-students/ – The link for the comic book “Bound By Law ? 2006 Keith Aoki, James Boyle, Jennifer Jenkins” offers an interesting perspective for students
Resources – Creative Commons ? https://creativecommons.org/ ? Videos about CC – https://creativecommons.org/videos/ ? Learn about CC license types – https://creativecommons.org/licenses/ ? CC Projects of interest – Culture – Education – Public Policy – Science

More Related Content

Cite It Right

  • 1. Cite It Right A Practical Look at Copyright for Communication Professionals Mitchell Hoyer Program Specialist Iowa 4-H Youth Development Sherry Hoyer Communication Specialist Iowa Pork Industry Center Iowa Beef Center
  • 2. Last week at the office… From: Name omitted to protect the innocent Sent: Thursday, June 04, 2015 12:33 PM To: Hoyer, Mitchell L [YOUTH] Subject: Lego marketing question “Hey Mitch, we’re having a county fair contest. Is it OK if we name it Lego Contest instead of Creativity Contest? Can we use the Lego logo on the marketing flyers?”
  • 3. Welcome to my world ... While editing a publication series, I noticed some livestock photos new to me. They don’t look like any of ours. Where did those come from? Hmmmm. Me: “Still looking for credit/acknowledgment for all photos.” Designer: “All the other photos were from thinkstock.com. We usually don’t credit stock photos. Do you still want me to?” Me: (Silence)
  • 4. Copyright ? Form of protection granted by law ? Original works of authorship ? Fixed medium of expression ? Published and unpublished works (Source: U.S. Copyright Office)
  • 5. Copyright ? Protects – Literary, dramatic, musical, artistic works ? Does not protect – Facts, ideas, systems, methods of operation ? In words we all can understand – http://www.techlearning.com/news/0002/kinde rgarten-copyright/56088
  • 6. Length of Copyright ? Published before 1923 – In public domain ? Created January 1, 1978 or after – Life + 70 years or – Shorter of 95 years from publication or 120 years from creation ? Everything else – It depends ? Date of publication ? Date of creation ? If copyright was renewed
  • 7. Copyright ? Copyright – protects original works of authorship ? Patent – protects inventions or discoveries ? Trademark – protects identifying words, phrases, symbols, or designs
  • 8. It’s really not that hard… ? If it’s not yours, get permission ? Give proper credit ? Do something original
  • 11. “Hey, Mitch! Our presenter for the visual arts workshop found this on Pinterest and wants to use it as a handout for the training. I think it’s really good and something we should share with our 4-H’ers. Can we?”
  • 13. This is the source of the handout ? http://splitcomplementary.blogspot.com/20 12/08/new-and-improved-elements- and.html?m=1
  • 14. Remember the livestock photos and Thinkstock? Some questions I asked: Are they purchased photos? What are their requirements for use? I'm not familiar with using purchased photos because those I use belong to "us." Then I shared some info from this URL http://www.thinkstockphotos.com/legal/license-information-details “5.3 Photo Credit. All Licensed Material used in an editorial context, must include the following credit line adjacent to the Licensed Material: "[Photographer's Name]/[Collection Name]/Thinkstock" or as otherwise shown on the Thinkstock website. … “
  • 15. A little video please ? “Hey, Mitch! I found this really good YouTube video about gluten in foods. Can we show it on our webinar next week?” ? We said: “Not unless you receive permission.” ? The owner said: “You may show but may not distribute.” ? Now what?
  • 16. Our solution ? Slight rearrangement of program segments ? Intro to video provided source and URL ? Video was shown, not recorded ? Video link included along with program recording on judges training website
  • 17. Legos: yes or no? ? Copyright or trademark issue? Both? ? Contest name? ? Use of name in marketing for event?
  • 18. Final thoughts for today ? Permission, not forgiveness ? Real people, real examples ? Help you learn from others’ mistakes ? Find, use and share your university’s resources (We’ve included a few of our favorite websites and resources on the following slides.)
  • 19. Resources ? U.S. Copyright Office – Home page http://www.copyright.gov/ – Fair Use Index http://copyright.gov/fair-use/ ? Library of Congress – For Students and Teachers ? Taking The Mystery Out of Copyright – http://www.loc.gov/teachers/copyrightmystery/ ? Copyright and Primary Sources – http://www.loc.gov/teachers/usingprimarysources/copyright.html
  • 20. Resources - Libraries ? Iowa State University – Copyright Information references http://www.lib.iastate.edu/info/6517 – Selected Guides ? Understanding Copyright – http://instr.iastate.libguides.com/copyright ? Copyright and My Work – http://instr.iastate.libguides.com/c.php?g=49628&p=319252 ? Copyright for Research and Teaching – http://instr.iastate.libguides.com/copyrightresearch
  • 21. Resources - Libraries ? Copyright and Fair Use: Stanford University Libraries – **Excellent reference for Copyright & Fair Use issues** – http://fairuse.stanford.edu/ ? Copyright Crash Course: University of Texas – http://copyright.lib.utexas.edu/ ? Copyright and Digital Scholarship Center: North Carolina State University Libraries – http://www.lib.ncsu.edu/cdsc – Copyright Instruction http://www.lib.ncsu.edu/cdsc/copyright/instruction ? Add your university library here!
  • 22. Resources to teach youth (and the rest of us) ? Copyright Kids (The Copyright Society of the U.S.A. 2007) – http://www.copyrightkids.org/ – (Be sure to check out “The Yearbook Club” ? ) ? Copyright for Students (Feldman, Barbara. "Copyright for Students." Surfnetkids. Feldman Publishing. 21 Sep. 2010. Web. 22 Jun. 2015) – http://www.surfnetkids.com/resources/copyright-for-students/ – The link for the comic book “Bound By Law ? 2006 Keith Aoki, James Boyle, Jennifer Jenkins” offers an interesting perspective for students
  • 23. Resources – Creative Commons ? https://creativecommons.org/ ? Videos about CC – https://creativecommons.org/videos/ ? Learn about CC license types – https://creativecommons.org/licenses/ ? CC Projects of interest – Culture – Education – Public Policy – Science

Editor's Notes

  1. My eventual reply: Are they purchased photos? What are their requirements for using? I'm not familiar with using purchased photos because those I use belong to "us." I'd always prefer photos from ISU people over standard stock ones. Okay, I just looked this up and found this wording, "5.3 Photo Credit. All Licensed Material used in an editorial context, must include the following credit line adjacent to the Licensed Material: "[Photographer's Name]/[Collection Name]/Thinkstock" or as otherwise shown on the Thinkstock website. If Licensee omits the credit, an additional fee in an amount up to one hundred percent (100%) of the License Fee may be payable by Licensee, at Thinkstock’s sole discretion. The foregoing fee shall be in addition to any other rights or remedies that Thinkstock may have at law or in equity."? It's on this page?http://www.thinkstockphotos.com/legal/license-information-details Now, if your agreement with Thinkstock has a different arrangement that doesn't require the photo credit as above, that could be a different story. However, my understanding of copyright and photo credits is that all photos should be identified as to the photographer/affiliation, etc.
  2. This screen shot from a Chicago Manual of Style Q&A addresses the related issue of citing sources.
  3. Are they purchased photos? What are their requirements for using? I'm not familiar with using purchased photos because those I use belong to "us." I'd always prefer photos from ISU people over standard stock ones. Okay, I just looked this up and found this wording, "5.3 Photo Credit. All Licensed Material used in an editorial context, must include the following credit line adjacent to the Licensed Material: "[Photographer's Name]/[Collection Name]/Thinkstock" or as otherwise shown on the Thinkstock website. If Licensee omits the credit, an additional fee in an amount up to one hundred percent (100%) of the License Fee may be payable by Licensee, at Thinkstock’s sole discretion. The foregoing fee shall be in addition to any other rights or remedies that Thinkstock may have at law or in equity."? It's on this page?http://www.thinkstockphotos.com/legal/license-information-details Now, if your agreement with Thinkstock has a different arrangement that doesn't require the photo credit as above, that could be a different story. However, my understanding of copyright and photo credits is that all photos should be identified as to the photographer/affiliation, etc. Result? We asked for and received several great photos from our own people to use, and now include photo credits every time. I would much rather use our photos than stock ones anyway.