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ACHLS Introduction To Blogging

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Kathryn Jones
Kathryn Jones

http://achls.org A step by step intro to blogging or students at The American College of History and Legal Studies, in Salem, New Hampshire

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Intro To Blogging
What is a blog? blog/bl担g/Noun: A Web site on which an individual or group of users record opinions, information, etc. on a regular basis. (wikipedia)
Why Blog? Low cost or free Easy to update Make connections and network Develop a relationship with your readers Readers who come to the ACHLS site from the blog spend more time there and visit more pages than users who find us thru search. Become a thought leader Great SEO value (well get to that later) Bring more people to your website websites with blogs get 55% more traffic Credibility people trust sources where they find the most credible answers
Howto Access Your Blog Logging in: http://kevinm.americanhistorynewsnetwork.org/ wp-admin/
Your Blog Dashboard
Step One: Create a New Post
Blog Away!
Blog Tool Bar The tool bar works just like a Word If you prefer you can write your blog toolbar allowing you to posts in another editing program like bold, center, spell check, underline etc. word and then cut and paste it into your blog, but in order to preserve your Unless you know HTML- make sure you formatting are using the Visual panel. click on the appropriate icon t for text file, w for word file If you are using the visual panel, as you copy your text into the panel type the input box will show you exactly provided what your blog will look like when it is published (almost!) If you do not see the T and W options in your toolbar, click on the show/hide kitchen sink icon on the top right hand side of the top row
Publish!
What Does Your Blog Look Like? Note the opportunity for readers to subscribe to your blog via RSS or email every ACHLS student blog has its own RSS feed. Readers can share your post to Facebook, Twitter, Linked and more, and can print or email it directly from the post.
Combined Student Blog
RSSfeed An Rss feed lets you syndicate content often dubbed Really Simple Syndication) RSS is a family of web feed formats used to publish frequently updated workssuch as blog entries, news headlines, audio, and videoin a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. (wikipedia)
Google Reader is a very popular rss feed
Blogging Basics Adding Links and Images
Adding Links Why add links? a great way to add value to your reader A great way to build better SEO (get your blog found by search engines) At its essence the internet is made up of linked data When do you add a link? When you are referring to another source of information like an article or another blog To provide context To further illustrate your point or story To link back to a previous post that you wrote
How To Add A Link 1. Highlight the text you want to link 2. Click on the icon that looks like a chain link
How To Add A Link Cont. 1. Fill in the url 2. Give the link a title, the words you are linking is usually perfect 3. Check open link in a new window Or 1. To link to your own blog post use the search box or choose from the list provided.
Completed Link
Add Images Why use images? Makesyour content more visually appealing to readers. Breaks up blocks of text Blog posts that include pictures typically see more traffic and more engagement than blog posts that are pure text
Where Do I find images Images should be either owned by you, Creative Commons Images or images in the Public Domain Creative Commons licenses provide a flexible range of protections and freedoms for authors, artists, and educators. CreativeCommons.org Twogreat places to find Creative Commons pictures and public domain images Flickr.com Wikimedia.com
How To Find Creative Commons On Flickr.Com
How To Find Creative Commons On Flickr.Com Step 2 Scroll to the bottom of the page.
Download Your Great Picture Remember to note the name of the author
Upload Your Picture To Your Blog Post
Select The Picture From Your Hard-drive
Add Image Information And Insert It Into Your Blog 1. Give the Picture an appropriate title 2. Fill in the alternate text (this describes the picture) 3. Add the authors name and source in the caption (you can add other appropriate text here as well 4. Fill in the description if you like (similar to alt text) 5. Link to the images source 6. Choose where you want your image to appear 7. Choose the size you want 8. Click Insert
And There It Is!
Wikimedia Commons Works Much The Same Way http://commons.wikimedia.org/
Share Your Blog! Let everyone know post it on facebook,and/or Twitter
How Do I Increase My SEO? What is SEO? SEO stands for search engine optimization. It is a way to organically increase the traffic to your site by speaking to search engines in the language that they understand (meta, tag, category, title tag)
Basic Important SEO elements Categories and Tags help your blog get found by readers and search engines alike. Categories are broader than tags. A category is a general topic ie. George Washington Tags are terms that are specific to a particular post ie. portraits, Gilbert Stuart,
Categories and Tags
Your Blog Has A Number Of SEO Elements Built Into It Scroll down below your edit pane to find SEO options: Custom Title Tag Meta Description Meta Keywords
What It Looks Like Code view. Browser View
One Last SEO Tip Change the permalink Every blog post has its own personal address or url. In blogging this is called a permalink. It will pre-populate with the title of your post. By editing the permalink using slightly different language than the posts title you are giving yourself one more opportunity to tell search engines about the content of your post.
SEO Review Assign a category to every blog post Add tags to every blog post Create a custom title tag Write a meta description Insert meta-tags Edit your permalink
Best Practices Blog often people who blog 20 or more times a month see the most traffic Blog posts should be at least 300 words. Concentrate on providing value to your reader Use links and images Be authentic. Be controversial (authentically)
What should I blog about Have a differing opinion with someone in class? Blog about it? Loved a book? Blog about it! Did something fun over the weekend? Blog about it! Political issue that is really getting your goat? Blog about it!
What happens to my blog when I leave ACHLS? Easily export all of your posts to your new blog Forward your personal feed address, so you dont lose any subscribers

More Related Content

ACHLS Introduction To Blogging

  • 2. What is a blog? blog/bl担g/Noun: A Web site on which an individual or group of users record opinions, information, etc. on a regular basis. (wikipedia)
  • 3. Why Blog? Low cost or free Easy to update Make connections and network Develop a relationship with your readers Readers who come to the ACHLS site from the blog spend more time there and visit more pages than users who find us thru search. Become a thought leader Great SEO value (well get to that later) Bring more people to your website websites with blogs get 55% more traffic Credibility people trust sources where they find the most credible answers
  • 4. Howto Access Your Blog Logging in: http://kevinm.americanhistorynewsnetwork.org/ wp-admin/
  • 6. Step One: Create a New Post
  • 8. Blog Tool Bar The tool bar works just like a Word If you prefer you can write your blog toolbar allowing you to posts in another editing program like bold, center, spell check, underline etc. word and then cut and paste it into your blog, but in order to preserve your Unless you know HTML- make sure you formatting are using the Visual panel. click on the appropriate icon t for text file, w for word file If you are using the visual panel, as you copy your text into the panel type the input box will show you exactly provided what your blog will look like when it is published (almost!) If you do not see the T and W options in your toolbar, click on the show/hide kitchen sink icon on the top right hand side of the top row
  • 10. What Does Your Blog Look Like? Note the opportunity for readers to subscribe to your blog via RSS or email every ACHLS student blog has its own RSS feed. Readers can share your post to Facebook, Twitter, Linked and more, and can print or email it directly from the post.
  • 12. RSSfeed An Rss feed lets you syndicate content often dubbed Really Simple Syndication) RSS is a family of web feed formats used to publish frequently updated workssuch as blog entries, news headlines, audio, and videoin a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. (wikipedia)
  • 13. Google Reader is a very popular rss feed
  • 15. Adding Links Why add links? a great way to add value to your reader A great way to build better SEO (get your blog found by search engines) At its essence the internet is made up of linked data When do you add a link? When you are referring to another source of information like an article or another blog To provide context To further illustrate your point or story To link back to a previous post that you wrote
  • 16. How To Add A Link 1. Highlight the text you want to link 2. Click on the icon that looks like a chain link
  • 17. How To Add A Link Cont. 1. Fill in the url 2. Give the link a title, the words you are linking is usually perfect 3. Check open link in a new window Or 1. To link to your own blog post use the search box or choose from the list provided.
  • 19. Add Images Why use images? Makesyour content more visually appealing to readers. Breaks up blocks of text Blog posts that include pictures typically see more traffic and more engagement than blog posts that are pure text
  • 20. Where Do I find images Images should be either owned by you, Creative Commons Images or images in the Public Domain Creative Commons licenses provide a flexible range of protections and freedoms for authors, artists, and educators. CreativeCommons.org Twogreat places to find Creative Commons pictures and public domain images Flickr.com Wikimedia.com
  • 21. How To Find Creative Commons On Flickr.Com
  • 22. How To Find Creative Commons On Flickr.Com Step 2 Scroll to the bottom of the page.
  • 23. Download Your Great Picture Remember to note the name of the author
  • 24. Upload Your Picture To Your Blog Post
  • 25. Select The Picture From Your Hard-drive
  • 26. Add Image Information And Insert It Into Your Blog 1. Give the Picture an appropriate title 2. Fill in the alternate text (this describes the picture) 3. Add the authors name and source in the caption (you can add other appropriate text here as well 4. Fill in the description if you like (similar to alt text) 5. Link to the images source 6. Choose where you want your image to appear 7. Choose the size you want 8. Click Insert
  • 28. Wikimedia Commons Works Much The Same Way http://commons.wikimedia.org/
  • 29. Share Your Blog! Let everyone know post it on facebook,and/or Twitter
  • 30. How Do I Increase My SEO? What is SEO? SEO stands for search engine optimization. It is a way to organically increase the traffic to your site by speaking to search engines in the language that they understand (meta, tag, category, title tag)
  • 31. Basic Important SEO elements Categories and Tags help your blog get found by readers and search engines alike. Categories are broader than tags. A category is a general topic ie. George Washington Tags are terms that are specific to a particular post ie. portraits, Gilbert Stuart,
  • 33. Your Blog Has A Number Of SEO Elements Built Into It Scroll down below your edit pane to find SEO options: Custom Title Tag Meta Description Meta Keywords
  • 34. What It Looks Like Code view. Browser View
  • 35. One Last SEO Tip Change the permalink Every blog post has its own personal address or url. In blogging this is called a permalink. It will pre-populate with the title of your post. By editing the permalink using slightly different language than the posts title you are giving yourself one more opportunity to tell search engines about the content of your post.
  • 36. SEO Review Assign a category to every blog post Add tags to every blog post Create a custom title tag Write a meta description Insert meta-tags Edit your permalink
  • 37. Best Practices Blog often people who blog 20 or more times a month see the most traffic Blog posts should be at least 300 words. Concentrate on providing value to your reader Use links and images Be authentic. Be controversial (authentically)
  • 38. What should I blog about Have a differing opinion with someone in class? Blog about it? Loved a book? Blog about it! Did something fun over the weekend? Blog about it! Political issue that is really getting your goat? Blog about it!
  • 39. What happens to my blog when I leave ACHLS? Easily export all of your posts to your new blog Forward your personal feed address, so you dont lose any subscribers

Editor's Notes

  • #2: Very simpleTalk about what a blog isTalk about why blogging is a great thingShow you how to publish a basic blog postShow you how to share your blogShow you how to add images and linksTalk about how to get your blog noticed by search enginesWhat you should talk aboutWhat happens to your blog when you leave ACHLS