The document discusses various design projects and the role of design. It argues that design is about asking the right questions, improving spaces for new ways of working, expressing brand values, transforming data into volumes, finding better ways to consume, and being a fun responsibility. Several case studies are presented, including the conversion of a factory into a museum, retail store designs, and workplace and transportation facility designs. Emphasis is placed on collaboration, iteration, and meeting client needs.
2. MOCAK Museum of Contemporary Art | Kracow
CLIENT: Municipality of KraCow
PM: Claudio Nardi Architects | Florence
MISSION: Transformation of Schindler Factory in Museum.Winning project
PRESS:theplan.it
when dealing with the conversion of an INDUSTRIAL building is
preservation more important that user comfort?
NO
ARCHITECTURE can reduce the gap between conteporary art and public?
YES
DESIGN IS ASKING THE RIGHT QUESTIONS
3. Neutral
materials
and sober
textures guide
the guests along
the discovery of
contemporary art.
The raw concrete
and the deep grey
plaster face a
translucent
FACADE while the
zinc covers the
existing sheeds,
now symbol of the
museum.
8. Our project
translates the
Company's motto
transparency into
an unobstructed
sequence of
spaces organized
around an
circular lobby.
new ways
of
working
need new
spaces.
In the lobby
colleagues take a
break, share
ideas or attend
informal meetings
while conferences
go on in the
adjacent meeting
room.
CLIENT: Regional
Bureau oF Public
Works - FRTP
PM: Descours Design
Lyon
MISSION: Interior
design
The Lobby
Office 1
The secret
room
Focus
Room
Storage Kitchenette
Meeting
room Office 2
Office 3
Office 4
Reception
FRTP Headquartes | Lyon
DESIGN IS IMPROVING THE SMART WORKING
10. Hidden"secret"rooms
are dedicated to the
empolyee's private
moments such as a
personal call or a
moment of focus.
Acoustic
comfort
is guarateed by
soundproof floating
panels and wall
mounted cabinets as
acoustic traps and
privacy screens.
12. Maison Lejaby is
a french luxury
lingerie firm
which is
experiencing an
international
growth.
Interiors play
with the firm
motto
Haute
couture
la
fran巽aise
CLIENT: Maison
Lejaby
PM: MH3 | Lyon
MISSION: Interior &
furnituredesign
Maison Lejaby boutique | Lyon
DESIGN IS EXPRESS THE BRAND VALUES
13. DESIGN TEAM: J.Schmider, J.M. Lenezet,A.Conticini
THE IDEA IS TO
reproducE a
parisian
boudoir
intimate and
leisurely where
the pastel
mouldings are
inspired to the
firm's iconic
laces.
14. Prodotti France
is the french
leader in
automatic blinds
production.
This project
shows all design
combinations of
the compamy's
products.
All features are
remote
controlled
via Ipad / Iphone
by customers
welcomed in a
transparent
volume.
CLIENT: Prodotti
France
PM: Domomino | Lyon
MISSION:
Architectural
, interior &
furniture design
DESIGN IS TRANSFORMING THE WORKPLACE
Prodotti France Corporate showroom | Lyon
15. Vertical
automatic blinds
recreate an
intimate space
where to
appreciate a
video while
sliding ones
obscurates the
daylight, create
interior
partitions or
animate the
fa巽ade.
watch
the
video
here!
16. All furniture pieces have been
specially designed to make this work
place enjoyable for everybody : the AD
and the employees have a cocktail break
and share ideas in the lounge while
discussing new solutions in the Tailor
Made design area.
17. DESIGN IS DIALOGUE OF PROFESSIONALS
CLIENT: H&b s.p.a.
Pm: PLS Desing
MISSION:
Architetcural concept
and furniture design
PRESS:architecturaldigest.
com
Harmont & Blaine is
a leading player in
the high-quality
casualwear market.
The 50'
vibes
furniture
collection
is so
appreaciated
by the ceo
that he
appoints us
for the next
(and
imminent)
h&b openings
in miami, il
cairo, punta
cana,
GUADALAJARA
AND CAPri.
Following
the firm's
distinctive
Mediteranean
style, the
project for
the
first
parisian
boutique is
inspired
to Gio'
Ponti
ambiances.
Harmont & Blaine flagship store | Paris
18. the challenge
BECOMES to
coordinate*
furniture maker
from
milan,neapolitan
ceramic artists
french
contractors,7
local architects
on 3 different
time zoneS USING 2
DIFFERENT METRIC
SYSTEMS.
it was a
succes!
20. *example of coordination: tHE DECORATIVE PILLARS ARE DESIGNED IN FLORENCE ON THE BASE OF THE
METRIC SURVEY UNDERTAKEN BY FRENCH LOCAL ARCHITECTS (obaa).CERAMIC DOTS ARE HAND MADE IN NAPLES THEN SHIPPED
TO MILAN. HERE THE MILLWORK (TECNOLEGNO) MOUNTS THEM ON THE RIBS WHICH ARE SHIPPED TO PARIS.
the FRENCH CONTRACTOR FIX THEM AROUND THE EXISTING PILLARS AND FINALLY TECNOLEGNO
BRACE THE ROUND DISPLAY TABLE.SAMPLES ARE SHIPPED TO ALL CONTRACTORs TO ENSURE
BRAND AWARENESS.
23. DESIGN IS DEMOCRACY
New Orly Terminal | Paris
ARCHITECTURE
EFFECTS
EVERYONE'S LIVES.
NOT JUST OF THE
AVERAGE US.
HOW CAN WE MAKE
ALL*
USER
COMFORTABLE IN A
COMPLEX SPACE?
HOW CAN WE
IMPROVE THE
SPATIAL COGNITION
OF STRESSED
PASSENGERS?
* all= old french
couples, arab
frequent flyers,
usA shopping
addicted
(no one has sense
of direction when
in hurry)
CLIENT: adp
PM: ADPi | Paris
MISSION:Interaction
design
PREsse
architectureurbanisme.fr
24. WE ARE 90
AMONGST:
ARCHITECTS+
INGENEERS+
DESIGNERS +
CONSULTANTS =
LOT OF INTERESTS
TO MEDIATE.
LET'USE
REVIT!
*EXAMPLE OF
INTERESTs
MEDIATION IN THE
ELLIPTICAL PLAZA
cognitive
ergonomics SAYS
THAT users skirt
right in the
plaza. SALESMAN
ARE UNHAPPY WITH
THIS DESIGN
SOLUTION.
the signage
department pushes
for a straight
path to the
boarding gates
IGNORING THE
SHOPS.
solution:
the furnishings
WILL channel the
flows, attracted
left by the
materials
identifing the
orientation
medias meaning no
conflict with the
brands identity.
Result: the passengers are reassured and fully appreciates the
quality of architecture and a moment of shopping BEFORE BOARDING.
*
27. DESIGN IS ITERATION UP TO IMPLEMENTATION
IN 2030 CHARLES
DE GAULLE AIRPORT
will welcome 30
millions pax/year
as result of the
development
masterplan.
THE INTERMODAL
STATION IS
SERIOUSLY
EFFECTED BY THE
PROJECT: HERE 4
transportation
systems WILL
OVERLAPS in a not
expandible three
level structure.
HOW DO WE DO?
let's think
out of
the box!
passengers' flows
will dictate the
architetctural
design.
CLIENT: adp
PM: ADPi | Paris
MISSION:SPACE
PLANNING &
management
Charles de Gaullle Intermodal Station
28. Mergin of satellites of T1
CDG Express Metro LineAutomatic Metro LineRER Railway
Rossy commercial mall New Terminal T4
New RER Station
TER
Railway
TGV Picardie
Railway
Renovation of T2 Intermodal Station
29. PROTOTYPING
and
ITERATION
ARE THE KEYS.
FOR EACH POSSIBLE LAYOUT
WE RUN A CROWD SIMULATION
AND WE SCORE IT DEPENDING
ON ITS:
STATISTIC PASSENGERS
PEAKS OVERLAP
CONTRAFLOWS
COST
THIS ONE IS THE BEST
SOLUTION CHOSEN FOR THE
implementation
we proudly delivery the
project guidelines.
completion is scheduled in
2030
type a solutions
type b solutions
THE BEST!
30. Grand paris train station
rer + picardie express trainshigh speed trains + cdg
express metro
authomatich shuttle
31. brabant region is deeply marked by the
presence of water,OF abandoned industrial
districts and OF shared living practices.
here FULL RESEARCH
The etherogenous
episodes of vivre ensemble"
I have encountered during
6 months on site survey
ARE THE material for building Breda's masterplan
proposal.
Breda Masterplan
THESIS at Polytechnic School of Torino, 2012
PUBLISHED in Territoires partag辿s by MetisPresses
Territori della condivisione by QuodLibet
DESIGN IS TRANSFORMING DATA INTO VOLUMES
32. In Breda the
shared
living is
supported by a
rooted
associative
network.
association
distribuition in
the city in not
homogeneous and
reflects the
local needs.
14 km from city
center there is a
peak of
neighborhood
associations:
they
withstand the
speculative real
estate operation
"Via Breda" in
Markadde, the
abandoned
industrial
district.
the idea is to
involve
them, work with
them, to propose
a new masterplan
for the city.
Associations
Occupations
Neighborhood
Professionals
Sport
Religion
Assistance
Culture
Free time
33. 1) I connect the
collecting tanks
of the demolished
sugar factory to
create a new
canal system as
core for the new
settlement.
2)Idesign the
soil before the
settlement : SHR,
fitodepuration,
water flow will
restore the
ecosystem
balance.
3)The the road
network THE
BULDINGS around
three levels of
circulation.
4)The residential
areas accomodate
also the
associations'
headquarters.
These will
support 4
different ways of
living and
sharing according
with the
obsverved trends
and inspired to
iconic dutch
architectures.
34. The association
headquarters are
host in container
housesin the
logistic slab too
expensive too be
removed.
With the help of
the associations
tenats young
unemployed and
retired define
shared spaces for
harvesting in
close proximity
to the residence.
families define
the use of
courtyards and
communal space
with the support
of local
associations.
PROFESSIONALS
looking for
privacy arrange
the adjacent dock
without depriving
the district of
the ludic contact
with the canal
obtained
connecting the
tanks.
TU/E CAMPUS
BY TEMPOHOUSING
YPENBURG
BY MVRDV
chasse' park
by OMA
SPORENBURG
BY MVRDV
35. DESIGN IS MAKING A LOW BUDGET AN HIGH VALUE
CONTEST PROMOTED BY:
Passionist congregation
of Itololo
MISSION: Design a
low budget health
center in adobe
(summer school in
polytechnic of milan)
Itololo is the
only dispensary of
the region and
need to be
enlarged.
Because of the
low budget and the
supply complexity
we use materials
available on site:
raw earth
and
straw.
the layout is
organised around a
single acces open
courtyard where
patients can
safely camp since
most of them can't
bear closed
environment.
The court also
splits the clean
and the dirty
flows ensuring the
hygene of the
surgery rooms.
A raw earth healt center | Itololo
36. A diy
workshop
in Granara is the
occasion to
experiment the
technical
solutions proposed
by building a
prototype.
37. DESIGN IS FINDING BETTER WAYS TO CONSUME
CLIENT: heyri art
valley
MISSION: design a
mixed use building
(student competition)
heyri is a village
devoted to art,
whose notion in
Korea includes the
Tee ceremony, the
Tado.
this proposal for a
thee master
residence + school
keep all existing
trees
which erode the
sharp cubic volume
into a c layout.
orientation
and shade design
control the
temperature and the
energy consumption.
An ecologic mixed use building | Heyri
39. the c shape layout
screens from winter
dominant
winds
while the summer
ones are gently
allowed into the
court.
The court is also
designed to be
shaded during
summer: this fresh
spot allows
natural air
convection.
40. DESIGN IS A FUN RESPONSABILITY
YES NO
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French - Fluent DALF
German - Basic
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www.alessandraconticini.com
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ALESSANDRA CONTICINI
REGISTERED ARCHITECT
26 Fitzroy house, Longfield Avenue, London
+393455093245
alessandraconticini@gmail.com
PROFESSIONAL BACKGROUND
SUMMARY
Contracting authority architect at A辿roports de Paris - Paris/ April 2014 2015 SD - DD
-ORLY SOUTH TERMINAL, Paris: consulting for the Interior design of the commercial plaza and the duty free based on
passengers's flows analysis, ergonomic and psychological perception of complex spaces. Introduction of the BIM technology
within CA's review procedures for the real time control of the work flow.
Architect at PLS Design - Paris & Florence / May - September 2015 SD - DD - CD
-HARMONT & BLAINE CONCEPT STORE, Paris: architectural concept definition including material selection. Organisation of
the presentations and disclosure to the client. Architectural and millwork drawings (plans, sections, interior elevations,
details). Direct contact with furniture makers and local partners during construction phases.
-PRIVATE VILLA, Jeddha: Interior design and furniture's procuration. Direct contacts with company brokers for customisation.
Project Coordinator at Claudio Modola Design - uae / October 2015 CA
- PRIVATE LUXURY VILLAS, UAE : architectural design and coordination of a team of four architects and one Interior
designer. Allocation of tasks and responsibilities. Control of the compliance of the design with the Dubai Building Code and
with the schedule according to the scope of works. Correspondence with the project managers of the site's developper.
Combine "on hands" construction background with formal architecture training and leadership experience as project coordinator for a busy firm.
Known as a hard worker who willing takes on additional responsabilities while juggling multiple projects. Deep understanding of clients' need
and ability to build good relations with contractors.Background includes residential, commercial and interior. Strenghts include:
Conceptual Design Regulatory Compliance Materials&Spec Research Interior/Exterior Detailing Digital/Physical Modeling Client/Staff Relations
Architect at Descour Design & MH3Design - Lyon / December 2012 - March 2014 SD - DD - CD
-Maison Lejaby showroom, Paris: interior decoration, furniture design and material selection aiming at brand awareness.
Preparation of the Building permit dossier.
-Prodotti France automated factory showroom in Lyon: preparation of the Building permit for the factory roof raising
(no production stop). Perspectives, plans, sections and technical details for the Ipad control of lights and blindings.
Intern at Claudio Nardi Architects - Florence / September 2009-February 2010 SD - DD
-Mocak Museum of Contemporary Art of Kracow (winning project of the contest) : Plans, sections and details for the
reconversion of the former Schindler factory into contemporary art museum. Interior and furniture design of the bookshop.
AC
A
42. YEA
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No
Done
In
Team Player
Target oriented
Creative
Ambitious
YEARS
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No
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Architectural Design
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Academic Research
Interior Design
Team Player
Target oriented
Creative
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Architectural Design
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Orly Terminal 3
Shared Territoires
Berlin
Breda
Bruxelles
Eindhoven
Helmond
s-Hertoghenbosch
Taipei
Tilburg
Torino
CDG Intermodal station
H&Bstores
Elham
AshriiVilla
Maison Lejaby
ProdottiFrance
FRTP
Built
Mocak
Published
Inprogress
3D Modeling
Graphic
Post Editing
Rendering
ILLUSTRATOR
ARTLANTIS VRAY
INDESIG
REVIT AUTOCAD
YEARS
Yes
No
Done
1234
Architectural Design
Infographic
Academic Research
Interior Design
Team Player
Target oriented
Creative
Ambitious
Orly Terminal 3
Shared Territoires
Berlin
Breda
Bruxelles
Eindhoven
Helmond
s-Hertoghenbosch
Taipei
Tilburg
Torino
CDG Intermodal station
H&Bstores
Elham
AshriiVilla
Maison Lejaby
ProdottiFrance
FRTP
Built
Mocak
Published
Inprogress
3D Modeling
Graphic
Post Editing
Rendering
ARCHICAD
ILLUSTRATOR
ARTLANTIS VRAY
PHOTOSHOPINDESIGN COREL
RHINOREVIT AUTOCAD
WORKFLOW
STATUS
PERSONALITY
EXPERIENCE
Yes
No
Done
PUBLICATIONS
about me
QUALIFICATIONS
International research Project " Shared territories"
Polytechnic schools of Torino, Milano, Losanna and Eindhoven / 2010-2013: Essayist and illustrator for "Territoires partag辿s"
Quodlibet, 2014 and "Shared Territories" MetisPresses, 2015. Contributor and photographer for www.territoridellacondivisione.com.
Co-author in "Industrial Waterfronts: transforming the industrial canal zones of B5", Eindhoven DBE 2012 with I. Curulli
INTERNATIONAL research project " the space of sharing in contemporary cities"
Taipei National Council of Researches - Taipei / May - September 2012: SWOT + master plan for Taipei's urban renewal. Reaserch
partner: Prof. Shi-Ku Lai. Published in Encyclopedia of Quality of Life and Well-Being Research. Ed: Michalos, Alex C
2015 Registered Architect
License issued by Italian Ministry Of University and Research. Score 150/200. Candidate for ARB Registration
2012 Master in Architecture with honourS AT POLYTECHNIC SCHOOL OF TORINO
Major in Structure. Thesis on badlands plannign strategies.
2011 Erasmus and final project at Technische Universiteit Eindhoven (NL) - Prof. I.Curulli's assistant at Tu/e
2009 Graduation in Architecture with honouRS AT FLORENCE UNIVERISTY
Major in Architectural design and restoration techniques. Thesis on infrastructure and city interaction
2006 DOUBLE LINGUISTIC AND SCIENTIFIC BACHELOR. Score 90/100. Major in French, English and German
REFERENCES
Arch. Lorenzo Perini
Chairman at PLS
Design
lorenzoperini@
plsdesign.it
Madalena Hombourger
Project Manager at
ADP
madalena.
hombourger@adp.fr
Prof.Angelo Sampieri
Supervisor at
Polytechnic School of
Torino
angelo.sampieri@
polito.it
PASSIONS
Horse riding
Kart racing
Photography
MEMBERSHIPS
CALCIT: found rising
for cancer research
TRAVEL AVAILABILITY
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