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The document outlines an action selling system for key account management consisting of 9 steps: 1) Commit to objectives for the customer's needs and your sales goals, 2) Develop strong people skills to connect, communicate, convince and close deals, 3) Ask insightful questions to understand customer needs, 4) Identify customer problems and how your products/services provide benefits, 5) Promote your company's value, benefits, people, position and testimonials, 6) Present products/services that meet customer requirements, 7) Request a commitment to purchase, 8) Confirm the sale with agreements, negotiations and purchase orders, 9) Review the sales process for future opportunities.Read less