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ACTION                                     ?


              TRUMPS
            EVERYTHING
Heidi M. Neck, PhD
Jeffry A. Timmons Professor of Entrepreneurial Studies
hneck@babson.edu / @ProfNeck
ARE ENTREPRENEURS
BORN?
? 2012 YSF Magazine: Young, Fabulous and Self-employed
Action Trumps Everything
Action Trumps Everything
Action Trumps Everything
Action Trumps Everything
Action Trumps Everything
Action Trumps Everything
Action Trumps Everything
6%
Now more than ever, the world needs
 entrepreneurs of all kinds
who think and act entrepreneurially¡ª
       who can transform
 opportunity into reality, and
 create social and economic
value for themselves and for others.
Behavior
                                             Results
       & Actions

               Behavior of entrepreneurs often
            looks idiosyncratic and contradictory



                          Behavior
Thinking                                               Results
                          & Actions



         There is strong consistency
      in how serial entrepreneurs think.
            And it largely explains
        their unconventional behavior.
Puzzle Challenge
Story vs. Maze
   Working through a maze       Creating a story




   Managerial Thinking      Entrepreneurial Thinking
? The end goal is quickly
  established & definable.
? Resource needs known
? Typically spend some time
  planning
? Analyzing different paths
? Execute the plan
? Goal achieved
? Move on to next maze
How was the story
created?
? Story emerged
? Didn¡¯t really know how to
  start
? Only choice was to act
? Every person added
  something new and
  unplanned
? Built the story together
? Structure emerged over
  time
? Surprises? Direction
  changes?
? Action oriented
Story vs. Maze
   Working through a maze       Creating a story




   Managerial Thinking      Entrepreneurial Thinking
PREDICTION/                                      CREATION/
MANAGERIAL                                       ENTREPRENEURIAL
Big planning                                     Small actions
Wait until you get what you need                 Starting with what you have
Expected Return                                  Affordable loss
Linear                                           Iterative
Optimization                                     Experimentation
Avoid failure at all costs                       Embrace & leverage failure
Competitive                                      Collaborative
Knowable                                         Unknowable
To the extent we can predict the future,   To the extent we can create the future,
           we can control it.                    we don¡¯t need to predict it
Implications for Ireland?
Puzzles may be more satisfying, but the
world increasingly offers us mysteries.
Treating them as puzzles is like trying to
solve the unsolvable ¨C an impossible
challenge.

But approaching them as mysteries may
make us more comfortable with the
uncertainties of our age.
Greg Treverton
Director of the RAND Center for Global Risk and Security
The Method of Entrepreneurial Thought & Action ?

                                                            Intriguing area,
                                                            attractive partners

                                                                              Sufficient to
                                                                               get started

                                                                                               Clear, sharply
    ? Start with                                                                               defined, robust plan
             means at hand

    ? ¡°Pay¡± only what                                                                         Build on
             you can afford
             to lose (Acceptable Loss)
                                                                 ACT                          What you
                                                                                               learn
    ?        Enroll others to
             join your journey
                                                                        ACT. LEARN. BUILD.
Source: Schlesinger et al., (2012) Just Start. HBS Press.
When do you stop?



                                  Continue until:
                                  ? You don¡¯t want it, and/or
                                  ? You exceed your Acceptable
                                     Loss, and/or
                                  ? You prove to yourself it cannot
                                     be done.

Source: Saras Sarasvathy

More Related Content

Action Trumps Everything

  • 1. ACTION ? TRUMPS EVERYTHING Heidi M. Neck, PhD Jeffry A. Timmons Professor of Entrepreneurial Studies hneck@babson.edu / @ProfNeck
  • 3. ? 2012 YSF Magazine: Young, Fabulous and Self-employed
  • 11. 6%
  • 12. Now more than ever, the world needs entrepreneurs of all kinds who think and act entrepreneurially¡ª who can transform opportunity into reality, and create social and economic value for themselves and for others.
  • 13. Behavior Results & Actions Behavior of entrepreneurs often looks idiosyncratic and contradictory Behavior Thinking Results & Actions There is strong consistency in how serial entrepreneurs think. And it largely explains their unconventional behavior.
  • 15. Story vs. Maze Working through a maze Creating a story Managerial Thinking Entrepreneurial Thinking
  • 16. ? The end goal is quickly established & definable. ? Resource needs known ? Typically spend some time planning ? Analyzing different paths ? Execute the plan ? Goal achieved ? Move on to next maze
  • 17. How was the story created?
  • 18. ? Story emerged ? Didn¡¯t really know how to start ? Only choice was to act ? Every person added something new and unplanned ? Built the story together ? Structure emerged over time ? Surprises? Direction changes? ? Action oriented
  • 19. Story vs. Maze Working through a maze Creating a story Managerial Thinking Entrepreneurial Thinking
  • 20. PREDICTION/ CREATION/ MANAGERIAL ENTREPRENEURIAL Big planning Small actions Wait until you get what you need Starting with what you have Expected Return Affordable loss Linear Iterative Optimization Experimentation Avoid failure at all costs Embrace & leverage failure Competitive Collaborative Knowable Unknowable To the extent we can predict the future, To the extent we can create the future, we can control it. we don¡¯t need to predict it
  • 22. Puzzles may be more satisfying, but the world increasingly offers us mysteries. Treating them as puzzles is like trying to solve the unsolvable ¨C an impossible challenge. But approaching them as mysteries may make us more comfortable with the uncertainties of our age. Greg Treverton Director of the RAND Center for Global Risk and Security
  • 23. The Method of Entrepreneurial Thought & Action ? Intriguing area, attractive partners Sufficient to get started Clear, sharply ? Start with defined, robust plan means at hand ? ¡°Pay¡± only what Build on you can afford to lose (Acceptable Loss) ACT What you learn ? Enroll others to join your journey ACT. LEARN. BUILD. Source: Schlesinger et al., (2012) Just Start. HBS Press.
  • 24. When do you stop? Continue until: ? You don¡¯t want it, and/or ? You exceed your Acceptable Loss, and/or ? You prove to yourself it cannot be done. Source: Saras Sarasvathy

Editor's Notes

  1. What¡¯s the purpose? What is the output of entrepreneurship education? It¡¯s my opinion that we¡¯ve been teaching entrepreneurship based on a perpetuated myth of what entrepreneurship is. Because we tend to be the quiet ones
  2. Almost 200,000
  3. This will be a build slide