Activism with Video Editing (Master's Thesis 1st Presentation)
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The document discusses how digital technology has enabled millions of people to create and share video content online, noting statistics on the massive amount of video uploaded and viewed. It then outlines a thesis proposal to analyze several successful video remixes, identify common elements that make them effective, and create an instructional video on how to make effective remixes based on the findings. The proposed schedule would have the research, writing, and video creation completed by Christmas 2012 for graduation.
Activism with Video Editing (Master's Thesis 1st Presentation)
- 1. Activism with Video Editing Creating Effective Video Remix Tapio Haaja 25.1.2012
- 2. My personal motivation Ive been working 7 years as an promotion producer / editor (preditor) at MTV Media. How to do something good with my skills.
- 3. The explosion in audiovisual creativity is sowing the seeds for a more participative, expressive democracy Video Republic 2008
- 4. Video Republic Falling price of digital technology and the capacity to distribute information rapidly have created the conditions for millions of people to record and exchange moving images. This is a realm populated by people who are attracted by the idea that video has a unique power to communicate. It is here where we see opinions, thoughts and feelings turned into video, by people, for other people.
- 6. statistics 2010 13 million: Number of hours video uploaded. 60 days > 60 years: More video is uploaded in two months than the three major U.S. networks (ABC, CBS, NBC) combined created in six decades. 700 billion: Number of playbacks. 100 million: daily mobile views.
- 7. Cisco predicts that 90% of all internet traffic will be video in the next three years. www.socialtimes.com (November 2011)
- 8. edited eg amateur filmmaking eg remixes, mashups original recycled eg vlogging eg clip sharing unedited
- 9. edited eg amateur filmmaking eg remixes, mashups original recycled eg vlogging eg clip sharing unedited
- 10. Examples George Bush & Tony Blair My Endless Love http://www.youtube.com/watch?v=rNpoS6jOty4 Daily Affirmation with Steve Jobs http://www.youtube.com/watch?v=LnWutTFdYDo Sarah Palin Every Breath You Take http://www.youtube.com/watch?v=jcUxlGJwjG0
- 17. Research question Are there some general elements in effective video remixes? How to do video remix which effectively communicates new meanings?
- 18. So my thesis will be... Analyze 5-6 successful video remixes -> make great findings. Based on those findings create 1-3 minutes long how-to create effective video remix video.
- 19. Schedule Spring 2012: Actual research & writing intro + research parts of thesis & script of video & 2nd presentation. Summer 2012: Creating video. Autumn 2012: Writing rest of thesis and finalizing it. Christmas 2012: Graduation!
- 20. Advisor(s) Sanna Marttila (researcher in Media Lab).
- 21. Problems right now... How to select successful video remixes? What is the right method for analyzing video remixes?