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Ad analysis of ICICI prudential

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Anita Kala
Anita Kala

This ad by ICICI Prudential focuses on showing care and responsibility towards family members without explicitly mentioning it. Through various visual scenarios of a marriage, father-daughter moments, and an elderly couple, the ad conveys its message using soft, soothing music and lyrics emphasizing how "the men in our lives are good". It aims to highlight the trust and warmth of relationships at different life stages, appealing to viewers' emotions.

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Submitted By :- Anita Kala (FT13109) Great Lakes Institute of Management
INTRODUCTION Caption for the ad :- BANDE ACCHE HAIN This is ICICI Prudentials recent ad whose essence is Taking responsibility without mentioning.. Ad :- http://www.youtube.com/watch?v=HpmVDwXUoDA
SUBMODALITIES(VISUAL) Scenarios where care is VISIBLE(marriage scene, road side walk scene) Colors :- Bright visuals used to showcase positivity Demonstrates care at every stage of life(child, youth, old)
AUDITORY Soft and soothing music Positive Associations :- Heart touching Lyrics and caring men in our lives Tempo maintained throughout the ad Syn with the audio :- Repetition of words bande acche hain Soft drum beats in the music
KINESTHETIC Focuses on holding hand which symbolizes responsibility Scenarios where feelings are at their peak Revolves around EQ of viewers
DETAILED OREINTATION The entire ad shows multiple scenarios at different places such as wedding scene, child running at the metro station, girl at the school In detail touch of every relationship(father- daughter, husband wife)
PRIMARY MODE OF PERCEPTION :- ALL SEEING SENSING HEARING Scenes have Touch things to Music throughout Warmth of see/people the ad relationships to watch Lot of visuals Clear lyrics
EXTERNAL FRAME OF REFERENCE All the scenarios show care for family(others) Essence is the TRUST your loved ones have on you. Wherever/whenever family needed men showed responsibility
TOWARDS PLEASURE & AWAY FROM PAIN TOWARDS PLEASURE AWAY FROM PAIN Groom holding the Old man giving shade to brides hand protect from sunlight Man changing position with daughter to avoid the child getting scolding from her teacher
OPTIONS OREINTED The ad is options oriented as actors use multiple ways to show their care. Hiding a mistake, showing care by ensuring safety
ACTION PREFERENCE ACTIVE :- Actions done are synonyms to taking care. Involvement of all the actors in the scene Full of energy and life/lively ad
RESPONSE TO CHANGE - DIFFERENCE Wonderful and different experiences where love and affection comes out beautifully. All stages of life ,i.e., childhood, youth and old couple
Ad analysis of ICICI prudential

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Ad analysis of ICICI prudential

  • 1. Submitted By :- Anita Kala (FT13109) Great Lakes Institute of Management
  • 2. INTRODUCTION Caption for the ad :- BANDE ACCHE HAIN This is ICICI Prudentials recent ad whose essence is Taking responsibility without mentioning.. Ad :- http://www.youtube.com/watch?v=HpmVDwXUoDA
  • 3. SUBMODALITIES(VISUAL) Scenarios where care is VISIBLE(marriage scene, road side walk scene) Colors :- Bright visuals used to showcase positivity Demonstrates care at every stage of life(child, youth, old)
  • 4. AUDITORY Soft and soothing music Positive Associations :- Heart touching Lyrics and caring men in our lives Tempo maintained throughout the ad Syn with the audio :- Repetition of words bande acche hain Soft drum beats in the music
  • 5. KINESTHETIC Focuses on holding hand which symbolizes responsibility Scenarios where feelings are at their peak Revolves around EQ of viewers
  • 6. DETAILED OREINTATION The entire ad shows multiple scenarios at different places such as wedding scene, child running at the metro station, girl at the school In detail touch of every relationship(father- daughter, husband wife)
  • 7. PRIMARY MODE OF PERCEPTION :- ALL SEEING SENSING HEARING Scenes have Touch things to Music throughout Warmth of see/people the ad relationships to watch Lot of visuals Clear lyrics
  • 8. EXTERNAL FRAME OF REFERENCE All the scenarios show care for family(others) Essence is the TRUST your loved ones have on you. Wherever/whenever family needed men showed responsibility
  • 9. TOWARDS PLEASURE & AWAY FROM PAIN TOWARDS PLEASURE AWAY FROM PAIN Groom holding the Old man giving shade to brides hand protect from sunlight Man changing position with daughter to avoid the child getting scolding from her teacher
  • 10. OPTIONS OREINTED The ad is options oriented as actors use multiple ways to show their care. Hiding a mistake, showing care by ensuring safety
  • 11. ACTION PREFERENCE ACTIVE :- Actions done are synonyms to taking care. Involvement of all the actors in the scene Full of energy and life/lively ad
  • 12. RESPONSE TO CHANGE - DIFFERENCE Wonderful and different experiences where love and affection comes out beautifully. All stages of life ,i.e., childhood, youth and old couple