際際滷

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Revised
Testing:
Marginally
Narrow
Narrow
Testing of
specific
variants
Static ads
for long
term lead
generation
Broad Set
of Creative
Phase 2
Feedback into a new
round of testing.
Basic Testing Protocol
Phase 4
Phase 3
FINALIZE:
 Ads
 LP & TY
Pages
 Email
(Subject line,
body copy)
Send Emails
(1-3 days after
start of Ads)
Send LIST
Opened Didnt
Click from HS to
Facebook
Continue
Nurturing
Drip Emails
Further Retargeting
Testing phase:
AD & LP Copy
Headlines
Subject lines
$400 - $500
Facebook/ IG
Helps Warm-up
1 -3 Days
Draft Email &
Landing Page
Run Ads
3 - 14 days
Retarget (visits
& didnt click)
to 2nd LP
Option: on-demand
USPS postcards and
Mailers: via HubSpot
Smart Nurturing Testing
~ $400-$500 Each Round

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Ad and copy testing

  • 1. Revised Testing: Marginally Narrow Narrow Testing of specific variants Static ads for long term lead generation Broad Set of Creative Phase 2 Feedback into a new round of testing. Basic Testing Protocol Phase 4 Phase 3
  • 2. FINALIZE: Ads LP & TY Pages Email (Subject line, body copy) Send Emails (1-3 days after start of Ads) Send LIST Opened Didnt Click from HS to Facebook Continue Nurturing Drip Emails Further Retargeting Testing phase: AD & LP Copy Headlines Subject lines $400 - $500 Facebook/ IG Helps Warm-up 1 -3 Days Draft Email & Landing Page Run Ads 3 - 14 days Retarget (visits & didnt click) to 2nd LP Option: on-demand USPS postcards and Mailers: via HubSpot Smart Nurturing Testing ~ $400-$500 Each Round