A very basic protocol for testing email, ad and LP copy using Facebook's dynamic creative ad sets. This is a subjective method and does not produce quantitative results. The input is draft email and LP copy, and the ads are targeted to the same audience that will be receiving the emails. This effectively warms up a percent of your audience.
2. FINALIZE:
Ads
LP & TY
Pages
Email
(Subject line,
body copy)
Send Emails
(1-3 days after
start of Ads)
Send LIST
Opened Didnt
Click from HS to
Facebook
Continue
Nurturing
Drip Emails
Further Retargeting
Testing phase:
AD & LP Copy
Headlines
Subject lines
$400 - $500
Facebook/ IG
Helps Warm-up
1 -3 Days
Draft Email &
Landing Page
Run Ads
3 - 14 days
Retarget (visits
& didnt click)
to 2nd LP
Option: on-demand
USPS postcards and
Mailers: via HubSpot
Smart Nurturing Testing
~ $400-$500 Each Round