This document outlines the 7 steps to build and run an eye tracking study using a particular tool: 1. Select "New Experiment" to start building the study 2. Add the websites or fireshots you want to use as stimuli 3. Choose which areas of the stimuli to collect statistics on like gaze duration and heatmaps 4. Set the methodology like sample size, directions, and whether to use general population 5. Review and preview how respondents will see the study 6. Monitor study progress and check respondent sessions 7. Access completed results, edit areas of interest, and download all results data