Ad Tech (advertising technology) data flow
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Advertising Technology (Ad Tech) flow between technology platforms between buyers (marketers) and sellers (publishers)
Ad Tech (advertising technology) data flow
- 1. 1 WHAT A TYPICAL AD TECH STACK LOOKS LIKE Private and Confidential 息 Prohaska Consulting LLC 2023
- 2. Advertisement Investment Audience 1st-party Data: CRM, Pos, Email, Social, Website Trading Desk Advertise r Media Agency Publisher Dynamic Creative Optimization Ad Advertiser Ad Server Realtime Bidding Open RTB, PMP, Programmatic Direct Supply Side Platform(s) Demand Side Platform(s) Ad Exchange Reporting Dashboards DMP 2nd -party Data 3rd -party Data CDP Ad Publisher Ad Server Consent Management Id Management Service s Technology Advertiser Neutral Publisher 2 DATA-DRIVEN AD TECH STACK Private and Confidential 息 Prohaska Consulting LLC 2023