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息 Copyright Symphony Environmental Ltd
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息 Copyright Symphony Environmental Ltd
Coffee production
Global Market
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息 Copyright Symphony Environmental Ltd
Coffee varieties
The 2 most popular varieties:
-> Robusta
-> Arabica
-> m: both varieties
http://en.wikipedia.org
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The biggest coffee producers for 2011 in million
bags of production (bulk bags)
 Brazil:43,484 bags
 Colombia: 8,500 bags
 Ethiopia: 9,804 bags
 Guatemala: 3,450 bags
 India: 5,370 bags
 Indonesia: 8,750 bags
 Mexico: 4.500 bags
 Peru: 5,000 bags
 Vietnam: 18,500 bags
1 bag = 69 kg
http://cameciob.hubpages.com/hub/Biggest-Coffee-Producers
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How Coffee is grown
http://www.ncausa.org/i4a/pages/index.cfm?pageid=69
A coffee bean is actually a seed. When dried,
roasted and ground, it is used to brew coffee. But
if the seed is not processed, it can be planted and
will grow into a coffee tree.
Coffee seeds are generally planted in large beds
in shaded nurseries, seedling bags are used
during this step. After sprouting, the seedlings
are removed from the seed bed to be planted in
individual pots in carefully formulated soils.
A coffee nursery
息 Copyright Symphony Environmental Ltd
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Symphony Solution
d2w seedling bags
 The benefits:
 No need to remove the bags before planting as they
will fully biodegrade
 No plastic wastage
http://www.ehow.com
息 Copyright Symphony Environmental Ltd
adding value, together.
息 Copyright Symphony Environmental Ltd
Symphony Solution
d2p film protection
Protection of the crops from diseases, pests
such as:
Coffee berry disease and coffee wilt disease can
devastate coffee crops. Coffee berry disease is
caused by a fungus called Colletotrichum
coffeanum, which affects the flowers and unripe
berries. An outbreak of coffee berry disease can
destroy up to 75 % of a crop.
Coffee wilt disease, also known as
tracheomycosis, is caused by a fungus that kills
trees by attacking the branches and stems
Coffee beans damaged
息 Copyright Symphony Environmental Ltd
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息 Copyright Symphony Environmental Ltd
Green coffee is shipped in either
jute or sisal bags which are loaded
into shipping containers, or it is
bulk shipped inside plastic-lined
containers. Jute bags are more
used than other material.
Coffee from Mexico is sometimes
shipped in a sisal outer bag
containing a perforated plastic
inner bag. Woven plastic bags,
also are occasionally used for
transport from West Africa and
have no effect on the quality of the
coffee, as they let the coffee beans
breath.
Transportation
A coffee port: Cartehena, Colombia
www.tis-gdv.de
息 Copyright Symphony Environmental Ltd
adding value, together.
息 Copyright Symphony Environmental Ltd
息 Copyright Symphony Environmental Ltd
adding value, together.
息 Copyright Symphony Environmental Ltd
Farmers
Organisation
IntermediaryExporter
Importer
Industry
(Roadster)
Distributors
(supermarkets
ect.)
Consumer Recycling
packaging
Culture
Treatment
andtradeTransformationFinished
products
Farmers can organise themselves into
formal organisations, associations or
cooperatives.
An intermediary is a trader or 束
middleman 損 providing farmers services
and assistance in getting their goods to
market. Intermediaries range from
professional organisations to independent
traders.
Exporters are organisations which
process and commercialise coffee from
farms to meet the needs of international
buyers.
Importers are global merchants who bring
goods and commodities from the origin
country to the place of sale and exchange.
息 Copyright Symphony Environmental Ltd
adding value, together.
息 Copyright Symphony Environmental Ltd
Coffee growers
 25 million smallholders grow 80% of the Worlds coffee
 Most of them are situated in Brazil due to the potential production
 Cooperatives with smallholders members such as :
-> Hop Tac, Vietnam
-> Cafe timor, East Timor
-> Cooxup辿 the most important in Brazil with 2,4 million coffee bags in 2011
-> Fapecapes, Procap, Ecuador
-> Fondo Paez, Colombia
-> Oromia, Ethiopia
-> Comisajul, Honduras
-> Oro Verde, Peru
-> Cab, Ha誰ti
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Major marketers in the coffee sector
Market Share in % of the global market
 Kraft Jacobs Suchard :
14.5%
 Lavazza : 5.5%
 Legal : 4%
 Malango: 3%
 Nestle : 15%
 Procter Gamble : 5.6%
 Segafredo : 5%
 Sara Lee : 11%
 Tchibo Eduscho : 5%
The global coffee market, including
fresh and instant, was worth $70.86
billion in 2011.
http://www.reuters.com/article/2012/02/03/us-coffee-
idUSTRE81203720120203
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Obstacles to coffee growing
 Lack of fertilizers due to their prices
 Absence of technology and methods
 Lack of market access
 Climate changing
 Price variation
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息 Copyright Symphony Environmental Ltd
Environmental issues caused by coffee
production
 Deforestation
 Pollution
 Pesticides
 Negative biodiversity impact
 Water waste
 Plastic wastage (seedling bags)
 Lack of capsules coffee recycling
息 Copyright Symphony Environmental Ltd
adding value, together.
息 Copyright Symphony Environmental Ltd
Coffee capsules waste
息 Copyright Symphony Environmental Ltd
adding value, together.
息 Copyright Symphony Environmental Ltd
Associations
 Fairtrade:
- For a better life, improve working conditions and wages of farmers
 NGOs
- Represent local farmers and support them
 Certifications for environmental and social problems:
- Fairtrade (FT)
- Organic
- Rainforest Alliance (RA)
- UTZ Certified
- 4C Association
Starbucks and Nestle are certified.

More Related Content

Added value of using d2w and d2p in Coffee production value chain

  • 1. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Coffee production Global Market
  • 2. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Coffee varieties The 2 most popular varieties: -> Robusta -> Arabica -> m: both varieties http://en.wikipedia.org
  • 3. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd The biggest coffee producers for 2011 in million bags of production (bulk bags) Brazil:43,484 bags Colombia: 8,500 bags Ethiopia: 9,804 bags Guatemala: 3,450 bags India: 5,370 bags Indonesia: 8,750 bags Mexico: 4.500 bags Peru: 5,000 bags Vietnam: 18,500 bags 1 bag = 69 kg http://cameciob.hubpages.com/hub/Biggest-Coffee-Producers
  • 4. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd How Coffee is grown http://www.ncausa.org/i4a/pages/index.cfm?pageid=69 A coffee bean is actually a seed. When dried, roasted and ground, it is used to brew coffee. But if the seed is not processed, it can be planted and will grow into a coffee tree. Coffee seeds are generally planted in large beds in shaded nurseries, seedling bags are used during this step. After sprouting, the seedlings are removed from the seed bed to be planted in individual pots in carefully formulated soils. A coffee nursery
  • 5. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Symphony Solution d2w seedling bags The benefits: No need to remove the bags before planting as they will fully biodegrade No plastic wastage http://www.ehow.com
  • 6. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Symphony Solution d2p film protection Protection of the crops from diseases, pests such as: Coffee berry disease and coffee wilt disease can devastate coffee crops. Coffee berry disease is caused by a fungus called Colletotrichum coffeanum, which affects the flowers and unripe berries. An outbreak of coffee berry disease can destroy up to 75 % of a crop. Coffee wilt disease, also known as tracheomycosis, is caused by a fungus that kills trees by attacking the branches and stems Coffee beans damaged
  • 7. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Green coffee is shipped in either jute or sisal bags which are loaded into shipping containers, or it is bulk shipped inside plastic-lined containers. Jute bags are more used than other material. Coffee from Mexico is sometimes shipped in a sisal outer bag containing a perforated plastic inner bag. Woven plastic bags, also are occasionally used for transport from West Africa and have no effect on the quality of the coffee, as they let the coffee beans breath. Transportation A coffee port: Cartehena, Colombia www.tis-gdv.de
  • 8. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd
  • 9. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Farmers Organisation IntermediaryExporter Importer Industry (Roadster) Distributors (supermarkets ect.) Consumer Recycling packaging Culture Treatment andtradeTransformationFinished products Farmers can organise themselves into formal organisations, associations or cooperatives. An intermediary is a trader or 束 middleman 損 providing farmers services and assistance in getting their goods to market. Intermediaries range from professional organisations to independent traders. Exporters are organisations which process and commercialise coffee from farms to meet the needs of international buyers. Importers are global merchants who bring goods and commodities from the origin country to the place of sale and exchange.
  • 10. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Coffee growers 25 million smallholders grow 80% of the Worlds coffee Most of them are situated in Brazil due to the potential production Cooperatives with smallholders members such as : -> Hop Tac, Vietnam -> Cafe timor, East Timor -> Cooxup辿 the most important in Brazil with 2,4 million coffee bags in 2011 -> Fapecapes, Procap, Ecuador -> Fondo Paez, Colombia -> Oromia, Ethiopia -> Comisajul, Honduras -> Oro Verde, Peru -> Cab, Ha誰ti
  • 11. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Major marketers in the coffee sector Market Share in % of the global market Kraft Jacobs Suchard : 14.5% Lavazza : 5.5% Legal : 4% Malango: 3% Nestle : 15% Procter Gamble : 5.6% Segafredo : 5% Sara Lee : 11% Tchibo Eduscho : 5% The global coffee market, including fresh and instant, was worth $70.86 billion in 2011. http://www.reuters.com/article/2012/02/03/us-coffee- idUSTRE81203720120203
  • 12. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Obstacles to coffee growing Lack of fertilizers due to their prices Absence of technology and methods Lack of market access Climate changing Price variation
  • 13. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Environmental issues caused by coffee production Deforestation Pollution Pesticides Negative biodiversity impact Water waste Plastic wastage (seedling bags) Lack of capsules coffee recycling
  • 14. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Coffee capsules waste
  • 15. 息 Copyright Symphony Environmental Ltd adding value, together. 息 Copyright Symphony Environmental Ltd Associations Fairtrade: - For a better life, improve working conditions and wages of farmers NGOs - Represent local farmers and support them Certifications for environmental and social problems: - Fairtrade (FT) - Organic - Rainforest Alliance (RA) - UTZ Certified - 4C Association Starbucks and Nestle are certified.