AddReality company overview
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The document describes a software platform called AddReality that allows for centralized remote management of audio, visual, and sensory devices at points of sale. The platform recognizes and analyzes customers to improve service and increase sales by targeting information. It can manage over 5,000 devices across offices in Moscow, Saint Petersburg and Dubai. The platform optimizes resources, actively engages customers, and can increase sales by up to 33% by developing loyalty and improving emotional branding. It also reduces advertising costs by 10 times compared to printed materials.
AddReality company overview
- 1. SOFTWARE PLATFORM FOR EFFECTIVE COMMUNICATION WITH SHOPPERS AT THE POINT OF SALE Centralized remote management of audio, screens and sensory devices. Recognizes and analyzes customers. Improves service and increases sales by targeting the information. 8 800 333 73 17 WWW.ADDREALITY.COM
- 2. ADDREALITY TODAY 5000+ devices managed 3 offices in Moscow, Saint-Petersburg, Dubai 1000+ shops automated 100+ partners OUR CLIENTS
- 3. *Compared to printed PoS materials ADDREALITY PLATFORM for your POS OPTIMIZES RESOURCES required for the POSM production, logistics and installation ACTIVELY INVOLVES into shopping process, keeps the visitors in the store. Familiar and attractive to younger audience. INCREASES SALES UP TO 33% develops customer loyalty and improves emotional value of the brand 28% MORE EFFECTIVE THAN BANNERS reduces the cost of advertising 10 times, updated remotely
- 4. Upload audio, images, video and text Set playback locations and conditions 1 CREATE ADVERTISINGSTEP
- 5. PUSH NOTIFICATIONS MANAGE ADVERTISING FROM THE SINGLE CONSOLE 2 SCREENS target your advertising to the audience by age and gender KIOSKS use interactive scenarios of any complexity BACKGROUND SOUND switch audio content depending on the audience (for example, the amount of visitors in the store) STEP
- 6. Increase conversion rate in the store. Study reports on campaigns, audience views and viewers history. Use projections for media planning. 3 ANALYZE THE EFFECTIVENESS STEP
- 7. RETAIL 3.0 Platform will show advertising campaign at the right time and to the targeted audience. AUTOMATE CONTENT AND DEVICES CONTROL Engage only interested visitors. Show the advertising to the audience depending on gender, age and loyalty. CONNECT THE AUDIENCE RECOGNITION WIDGET BE CONFIDENT IN ADVERTISING EFFECTIVENESS Platform collects the data from attendance tracking devices, PoS terminals, video-analytical systems. It suggests optimal playback conditions and provides thorough reports on the marketing campaigns. Access to content widgets- licensed music, for example. No more copyright complexities. USE THE TEMPLATES AND LIBRARIES OF LICENSED CONTENT
- 8. Platform advantages CENTRALIZED MANAGEMENT all digital devices unified in a single management system LOW §³OST AND EASE OF DEPLOYMENT Runs on any modern equipment NO SPECIAL SKILLS REQUIRED easy to use interface EASY INTEGRATION with third party applications and services LOCAL SUPPORT more than 100 certified partners INTERACTIVE SCENARIOS created in visual editor, no coding required
- 9. Licensing BASIC digital signage management for the screens up to 4K Includes background sound management and audience analytics. INTERACTIVE sensory devices management Creation of feedback forms and questionnaires, interactive maps. EXTREME video walls management with resolution up to 12K SOUND background sound management Playlists, internet radio, advertising announcements and jingles. OWN APP management of third party applications APK, SWF. FREE free trial version
- 10. HOW TO BUY? AddReality software is sold by authorized partners. You can request a price offer for your project at any AddReality partner in your area, or request AddReality sales department t o find an experienced partner near you. Why buying from partners is beneficial? IT¡¯S EASY Authorized partners offer full i mplementation services and provide comprehensive technical support. IT¡¯S CLOSE You can choose a partner in your region or city. IT¡¯S PROFITABLE The partner will select the optimal configuration of software based on your requirements.
- 21. THANK YOU! OUR CONTACTS Phone 8 800 333 73 17 Web http://addreality.ru Email order@addreality.com