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AdDuplex Windows Phone Statistics Report ¨C August, 2015

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No big surprises in the stats this month. Overall the Lumia 520 and 630 are still the most popular around the world but the 640 looks to be becoming very popular. This month we take a detailed look at Argentina, Germany, France, Italy, Thailand and India.

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AdDuplex Windows Phone Statistics Report ¨C August, 2015 August 20th, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
Windows Phone Statistics Report No big surprises in the stats this month. Overall the Lumia 520 and 630 are still the most popular around the world but the 640 looks to be becoming very popular. This month we take a detailed look at Argentina, Germany, France, Italy, Thailand and India. www.adduplex.com 2 August 20th, AdDuplex
Data Source This report is based on data collected from 5,375 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of August 20th, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of August 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
www.adduplex.com 4 Windows platform app developer? Get your package of great tools and resouces to boost your apps and games. Read more here.
Windows Phone Devices Worldwide August 20th, AdDuplex The lumia 640 and 435 have entered the top ten this month. The biggest changes are: The 520 is down 0.9% The 630 is down 0.4% The 535 is up 0.7% "Other" is up 0.4% www.adduplex.com 5 NOKIA Lumia 520 17.2% NOKIA Lumia 630 9.4% MICROSOFT Lumia 535 9.0% NOKIA Lumia 635 7.3% NOKIA Lumia 530 5.8% NOKIA Lumia 625 5.3%NOKIA Lumia 920 3.4% MICROSOFT Lumia 640 2.8% NOKIA Lumia 925 2.6% MICROSOFT Lumia 435, 2.5% Other 34.6%
Windows Phone 8 Manufacturers August 20th, AdDuplex Only tiny changes in manufacturer share this month. Nokia/Microsoft are up 0.06% HTC are down 0.11% Samsung are down 0.02% Huawei are up 0.01% "Other" are up 0.02% www.adduplex.com 6 NOKIA/Microsoft 96.81% HTC 1.41% SAMSUNG 0.65% HUAWEI 0.36% Other 0.77%
OS Versions ¨C Worldwide August 20th, AdDuplex Small changes mostly this month but Windows 10 is now up to being on one in every thirty Windows Phones. Surprisingly high considering the OS is still in preview. The changes this month are: WP 7.x is down 0.2% WP 8.0 is down 0.6% WP 8.1 is unchanged Win 10 is up 0.7% www.adduplex.com 7 Windows Phone 8.1 78.1% Windows Phone 8.0 11.8% Windows Phone 7.x 6.8% Windows 10 Mobile 3.3%
Windows Phone Devices ¨C US August 20th, AdDuplex The 640 only entered the top ten last month and is now already the second most popular device in use. No other changes in the top ten. The biggest changes are: 635 down 1.1% 640 up 3.2% 521 down 0.8% 540 down 0.6% www.adduplex.com 8 NOKIA Lumia 635 31.4% MICROSOFT Lumia 640 8.8% NOKIA Lumia 521 8.6% NOKIA Lumia 630 5.3%NOKIA Lumia 520 5.1% NOKIA Lumia 530 4.7% NOKIA Lumia 920 4.0% NOKIA Lumia 928 3.2% NOKIA Lumia 1020 3.0% NOKIA Lumia 1520 2.9% Other 22.9%
Windows Phone 8.x Operators ¨C US August 20th, AdDuplex The U.S. Operator share continues to be in flux and the change seen last month don't reflect what has happened this month. AT&T have grown 1.5% Cricket are up 1% T-Mobile are down 0.7% Verizon are up 0.1% MetroPCS are up 0.9% Boost mobile are unchanged Other are up 2.2% www.adduplex.com 9 AT&T 31.3% cricket 18.9%T-Mobile 15.2% Verizon 11.6% MetroPCS 8.1% Boost Mobile 5.5% Other 9.4%
Windows Phone Devices ¨C Argentina August 20th, AdDuplex We last looked at Argentina in April. Since then the 635 has overtaken the 520 as the most popular device in use. This is still a market that is dominated by a small number of mid to lower end Lumia devices. www.adduplex.com 10 NOKIA Lumia 635 20.9% NOKIA Lumia 520, 19.7% NOKIA Lumia 630 13.3% NOKIA Lumia 530 11.0% MICROSOFT Lumia 535 8.9% NOKIA Lumia 710 6.7% NOKIA Lumia 620 4.9% NOKIA Lumia 720 3.5% NOKIA Lumia 900 3.0% NOKIA Lumia 920 2.0% Other 6.0%
Windows Phone Devices ¨C Germany August 20th, AdDuplex The same devices make up the top ten as they did two months ago but the 925 is down three places, the 535 is up two, the 920 is down two and the 640 is up three. Percentage wise the biggest changes we see are: 535 up 0.9% 925 down 1.1% 640 is up 2.5% 920 is down 0.9% Other is down 1.8% www.adduplex.com 11 NOKIA Lumia 630 15.9% NOKIA Lumia 930 8.3% MICROSOFT Lumia 535 7.4% NOKIA Lumia 520 7.4% NOKIA Lumia 925 7.2% MICROSOFT Lumia 640 6.5% NOKIA Lumia 530 6.2% NOKIA Lumia 920 5.6% NOKIA Lumia 625 4.2% NOKIA Lumia 830 3.8% Other 27.4%
Windows Phone Devices ¨C France August 20th, AdDuplex In the two months since we last looked at device share in France, the 535 has jumped two places to fourth and the 640 has entered the top ten in eighth place. The biggest changes are: 635 down 1.2% 520 down 2.6% 535 up 1.6% The 1320 & 530 remain unchanged. www.adduplex.com 12 NOKIA Lumia 635 18.2% NOKIA Lumia 520, 15.3% NOKIA Lumia 625 9.0% MICROSOFT Lumia 535 7.3% NOKIA Lumia 1320 6.8% NOKIA Lumia 530 6.4% NOKIA Lumia 830 4.6% MICROSOFT Lumia 640 4.5% NOKIA Lumia 930 4.0% NOKIA Lumia 925 3.9% Other 19.9%
Windows Phone Devices ¨C Italy August 20th, AdDuplex We last looked at Italy in June where the 630 had just become the most popular device in use. It's still top but it's market share is unchanged. The 640 has entered the top ten but there are few other notable changes: The 520 is down 2.3% The 625 is up 1.3% Other is up 3.4% www.adduplex.com 13 NOKIA Lumia 630 16.8% NOKIA Lumia 520 11.4% MICROSOFT Lumia 535 10.3% NOKIA Lumia 635 6.8% NOKIA Lumia 625 6.8% NOKIA Lumia 530 4.9% NOKIA Lumia 820 4.0% NOKIA Lumia 920 3.7% MICROSOFT Lumia 640 3.5% NOKIA Lumia 925 3.3% Other 28.5%
Windows Phone Devices ¨C Thailand August 20th, AdDuplex We last looked at Thailand in May last year. Back then the top three devices accounted for almost 73% of all devices in use. Now, the 520 and 620 are still the most popular devices but their shares have fallen. Overall the market is dominated by mid to low range devices but these are also older devices with just the 535 as the only device in the top ten that is less than a year old. www.adduplex.com 14 NOKIA Lumia 520 33.5% NOKIA Lumia 620 9.3% NOKIA Lumia 625 8.8% NOKIA Lumia 720 8.7% NOKIA Lumia 920 6.6% NOKIA Lumia 630 6.1% MICROSOFT Lumia 535 4.6% NOKIA Lumia 820 3.4% NOKIA Lumia 925 2.9% NOKIA Lumia 1320 2.5% Other 13.8%
Windows Phone Devices ¨C India August 20th, AdDuplex No new entries this month but the 540 is up one place and the 640XL is up two places. The biggest changes are: The 520 is down 1.4% The 540 is up 1.2% The 525, 730 & 640XL are all up 0.4% Other is down 0.4% www.adduplex.com 15 MICROSOFT Lumia 535 20.0% NOKIA Lumia 520, 16.4% NOKIA Lumia 730 8.1% NOKIA Lumia 630 6.3% NOKIA Lumia 625 5.5% MICROSOFT Lumia 540 5.1% NOKIA Lumia 720 4.6% MICROSOFT Lumia 640 XL 3.4% NOKIA Lumia 525 3.3% NOKIA Lumia 530 3.1% Other 24.2%
www.adduplex.com 16 In this book you¡¯ll find all basic terms used in mobile advertising industry and the reasons why you should definitely consider advertising as a monetization model for your mobile apps and games. Download free PDF version here.
AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright ? 2015

More Related Content

AdDuplex Windows Phone Statistics Report ¨C August, 2015

  • 1. AdDuplex Windows Phone Statistics Report ¨C August, 2015 August 20th, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  • 2. Windows Phone Statistics Report No big surprises in the stats this month. Overall the Lumia 520 and 630 are still the most popular around the world but the 640 looks to be becoming very popular. This month we take a detailed look at Argentina, Germany, France, Italy, Thailand and India. www.adduplex.com 2 August 20th, AdDuplex
  • 3. Data Source This report is based on data collected from 5,375 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of August 20th, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of August 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  • 4. www.adduplex.com 4 Windows platform app developer? Get your package of great tools and resouces to boost your apps and games. Read more here.
  • 5. Windows Phone Devices Worldwide August 20th, AdDuplex The lumia 640 and 435 have entered the top ten this month. The biggest changes are: The 520 is down 0.9% The 630 is down 0.4% The 535 is up 0.7% "Other" is up 0.4% www.adduplex.com 5 NOKIA Lumia 520 17.2% NOKIA Lumia 630 9.4% MICROSOFT Lumia 535 9.0% NOKIA Lumia 635 7.3% NOKIA Lumia 530 5.8% NOKIA Lumia 625 5.3%NOKIA Lumia 920 3.4% MICROSOFT Lumia 640 2.8% NOKIA Lumia 925 2.6% MICROSOFT Lumia 435, 2.5% Other 34.6%
  • 6. Windows Phone 8 Manufacturers August 20th, AdDuplex Only tiny changes in manufacturer share this month. Nokia/Microsoft are up 0.06% HTC are down 0.11% Samsung are down 0.02% Huawei are up 0.01% "Other" are up 0.02% www.adduplex.com 6 NOKIA/Microsoft 96.81% HTC 1.41% SAMSUNG 0.65% HUAWEI 0.36% Other 0.77%
  • 7. OS Versions ¨C Worldwide August 20th, AdDuplex Small changes mostly this month but Windows 10 is now up to being on one in every thirty Windows Phones. Surprisingly high considering the OS is still in preview. The changes this month are: WP 7.x is down 0.2% WP 8.0 is down 0.6% WP 8.1 is unchanged Win 10 is up 0.7% www.adduplex.com 7 Windows Phone 8.1 78.1% Windows Phone 8.0 11.8% Windows Phone 7.x 6.8% Windows 10 Mobile 3.3%
  • 8. Windows Phone Devices ¨C US August 20th, AdDuplex The 640 only entered the top ten last month and is now already the second most popular device in use. No other changes in the top ten. The biggest changes are: 635 down 1.1% 640 up 3.2% 521 down 0.8% 540 down 0.6% www.adduplex.com 8 NOKIA Lumia 635 31.4% MICROSOFT Lumia 640 8.8% NOKIA Lumia 521 8.6% NOKIA Lumia 630 5.3%NOKIA Lumia 520 5.1% NOKIA Lumia 530 4.7% NOKIA Lumia 920 4.0% NOKIA Lumia 928 3.2% NOKIA Lumia 1020 3.0% NOKIA Lumia 1520 2.9% Other 22.9%
  • 9. Windows Phone 8.x Operators ¨C US August 20th, AdDuplex The U.S. Operator share continues to be in flux and the change seen last month don't reflect what has happened this month. AT&T have grown 1.5% Cricket are up 1% T-Mobile are down 0.7% Verizon are up 0.1% MetroPCS are up 0.9% Boost mobile are unchanged Other are up 2.2% www.adduplex.com 9 AT&T 31.3% cricket 18.9%T-Mobile 15.2% Verizon 11.6% MetroPCS 8.1% Boost Mobile 5.5% Other 9.4%
  • 10. Windows Phone Devices ¨C Argentina August 20th, AdDuplex We last looked at Argentina in April. Since then the 635 has overtaken the 520 as the most popular device in use. This is still a market that is dominated by a small number of mid to lower end Lumia devices. www.adduplex.com 10 NOKIA Lumia 635 20.9% NOKIA Lumia 520, 19.7% NOKIA Lumia 630 13.3% NOKIA Lumia 530 11.0% MICROSOFT Lumia 535 8.9% NOKIA Lumia 710 6.7% NOKIA Lumia 620 4.9% NOKIA Lumia 720 3.5% NOKIA Lumia 900 3.0% NOKIA Lumia 920 2.0% Other 6.0%
  • 11. Windows Phone Devices ¨C Germany August 20th, AdDuplex The same devices make up the top ten as they did two months ago but the 925 is down three places, the 535 is up two, the 920 is down two and the 640 is up three. Percentage wise the biggest changes we see are: 535 up 0.9% 925 down 1.1% 640 is up 2.5% 920 is down 0.9% Other is down 1.8% www.adduplex.com 11 NOKIA Lumia 630 15.9% NOKIA Lumia 930 8.3% MICROSOFT Lumia 535 7.4% NOKIA Lumia 520 7.4% NOKIA Lumia 925 7.2% MICROSOFT Lumia 640 6.5% NOKIA Lumia 530 6.2% NOKIA Lumia 920 5.6% NOKIA Lumia 625 4.2% NOKIA Lumia 830 3.8% Other 27.4%
  • 12. Windows Phone Devices ¨C France August 20th, AdDuplex In the two months since we last looked at device share in France, the 535 has jumped two places to fourth and the 640 has entered the top ten in eighth place. The biggest changes are: 635 down 1.2% 520 down 2.6% 535 up 1.6% The 1320 & 530 remain unchanged. www.adduplex.com 12 NOKIA Lumia 635 18.2% NOKIA Lumia 520, 15.3% NOKIA Lumia 625 9.0% MICROSOFT Lumia 535 7.3% NOKIA Lumia 1320 6.8% NOKIA Lumia 530 6.4% NOKIA Lumia 830 4.6% MICROSOFT Lumia 640 4.5% NOKIA Lumia 930 4.0% NOKIA Lumia 925 3.9% Other 19.9%
  • 13. Windows Phone Devices ¨C Italy August 20th, AdDuplex We last looked at Italy in June where the 630 had just become the most popular device in use. It's still top but it's market share is unchanged. The 640 has entered the top ten but there are few other notable changes: The 520 is down 2.3% The 625 is up 1.3% Other is up 3.4% www.adduplex.com 13 NOKIA Lumia 630 16.8% NOKIA Lumia 520 11.4% MICROSOFT Lumia 535 10.3% NOKIA Lumia 635 6.8% NOKIA Lumia 625 6.8% NOKIA Lumia 530 4.9% NOKIA Lumia 820 4.0% NOKIA Lumia 920 3.7% MICROSOFT Lumia 640 3.5% NOKIA Lumia 925 3.3% Other 28.5%
  • 14. Windows Phone Devices ¨C Thailand August 20th, AdDuplex We last looked at Thailand in May last year. Back then the top three devices accounted for almost 73% of all devices in use. Now, the 520 and 620 are still the most popular devices but their shares have fallen. Overall the market is dominated by mid to low range devices but these are also older devices with just the 535 as the only device in the top ten that is less than a year old. www.adduplex.com 14 NOKIA Lumia 520 33.5% NOKIA Lumia 620 9.3% NOKIA Lumia 625 8.8% NOKIA Lumia 720 8.7% NOKIA Lumia 920 6.6% NOKIA Lumia 630 6.1% MICROSOFT Lumia 535 4.6% NOKIA Lumia 820 3.4% NOKIA Lumia 925 2.9% NOKIA Lumia 1320 2.5% Other 13.8%
  • 15. Windows Phone Devices ¨C India August 20th, AdDuplex No new entries this month but the 540 is up one place and the 640XL is up two places. The biggest changes are: The 520 is down 1.4% The 540 is up 1.2% The 525, 730 & 640XL are all up 0.4% Other is down 0.4% www.adduplex.com 15 MICROSOFT Lumia 535 20.0% NOKIA Lumia 520, 16.4% NOKIA Lumia 730 8.1% NOKIA Lumia 630 6.3% NOKIA Lumia 625 5.5% MICROSOFT Lumia 540 5.1% NOKIA Lumia 720 4.6% MICROSOFT Lumia 640 XL 3.4% NOKIA Lumia 525 3.3% NOKIA Lumia 530 3.1% Other 24.2%
  • 16. www.adduplex.com 16 In this book you¡¯ll find all basic terms used in mobile advertising industry and the reasons why you should definitely consider advertising as a monetization model for your mobile apps and games. Download free PDF version here.
  • 17. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright ? 2015