�ݺ�ߣ

Algorithms for Enhancing Efficiency and Ranking of Cloud
Based SEO
Monika Sharma and Vinay Sharma , “International Journal of Emerging Trends in
Electrical and Electronics (IJETEE ) ”, Vol. 11, Issue. 2, June 2015

Search Engines
3
The Search Engine Algorithms are responsible
for ranking the records.
Search engines are the foundation of
the Internet. Now a days User reach to
website by using search engine.
The data related to search are shown on the
results page in accordance with the query
entered by the user in the search engine.
Search, Result, Rank

Appearing
Rank
SEO
4
SEO
Opportunities
First page
Studies have continuously demonstrated that
appearing on the first page of search engine
results is a competitive advantage of commercial
websites.
rivals
higher-ranked websites achieve higher positions
in search engine results and take more business
opportunities than their rivals ‫منافسينها‬do
Search Engines
Search engines, rank the commercial websites
with respect to their visibility in search
engines

In this Paper
5
how Search Engine
Works and how to
rank your website
or Blog.
Search & Rank
proposed a new and
robust algorithm
which deals with
efficient Search
Engine
Optimization.
New Algorithm
explains

Major Ranking Factors
In Most of Search Engines
Title Publication name Author names Description & Body
text
Headings &
Abstract
Social annotations URI & Filename Tables and figures User keywords
(Social tags)
Author Keywords

Keywords & Competition
competition?
keywords decision options
Long keywords with less competition Short keywords with high competition

SEO TECHNIQUES CATEGORIES
9
follow rules and guidelines given by the search engines.
Ethical ‫أخالقية‬
Quality Content, certain tags, effective keyword and Quality
inbound links
unethical way of manipulation of search engines algorithm.
might be possible that that crawler remove the
website from the search database index.
White Hat SEO techniques Black Hat SEO techniques
SEO TECHNIQUES

TYPES OF SEARCH ENGINE OPTIMIZATION
TYPES OF SEO
On Page SEO Off Page SEO

Off-Page SEO
12
Types of Off-Page SEO
Research Keywords
most frequently research keywords
Develop individual page for each keywords.
Keyword Density
should be 1-2%
Order of searched keywords
Select Low Competition
keywords that have low competition and high
searching rate

13
Blogging
Social Networking Sites
share the information with link to your websites
Search Engine Submission
for new websites: register your website on
popular search engines
Directory Submission
submit our site directory to other website by
choosing the category for submission

14
Link Baiting / mention
website provides information which is popular
unique then other sites might want to link to it
in case you have copied data from any other
website then in that case you need to
mention website link as a reference.
Social Bookmarking
like StumbleUpon, Digg, Delicious, Reddit, etc.
Photo Sharing
you can upload it on your server or Flickr, Picasa
etc
Video Marketing
YouTube, …, etc

15
Social Shopping Network
advertise your products to popular sites like:
Yahoo Online Shopping, Google Product Search,
etc
Article Submission
write an article about your website to other
websites
like; Ezine, Go Articles, Now Public, etc.
Answer Questions
on popular like Yahoo Answers
Different searching styles
User dependent. ontology refining varies

Cost & Defects
earlier stages
The Problem
16
existing SEO techniques
Current
Techniques
Cost & Defects
modifying the websites during the maintenance
phase, can increase the cost of development and
introduce new defects to the website.
Current Techniques
the existing SEO techniques have neglected ‫أهمل‬
to care for visibility in the requirement
engineering phase of website development.
earlier stages
caring for requirements of the websites in the
earlier stages of the development, can reduce
the overall cost of development and mitigates
‫يخفف‬the adverse ‫العكسية‬impacts of website
modifications.

SEO ALGORITHMS
17
Google panda Google Penguin Google Pigeon
Google
Hummingbird
Pirate Update EMD Update HITS Algorithm Semantic matching
Google changes the search engine algorithms 500 to 600 times every year

Indexing is done by Web spider or Web crawler
✓ store all the keywords from the web page to keyword_db
✓ all the internal and external links in link_db(link database)
✓ all the Synonyms with keywords in order to search data based on meaning of the query instead of
exact match
✓ quality_db(quality database) contain information about the quality of the content on the web page .
Quality define content uniqueness, simplicity (easy to understand) and up to date.
✓ Now search engine takes the user query and based on keyword it identify the type of search and firstly
search for exact match and store the result in Result_db1
✓ search for general match (Based on meaning ) and store the result in result_db2
✓ finally search for less general match and store the result in result_db3.
✓ Now it sort the result_db1 , result_db2, result_db3 based on number of links on web page , quality
and last update .
✓ now firstly it present the Result_db1 sorted records then present the Result_db2 sorted records and
then present the Result_db3 sorted records .

We would compare our algorithms with previous algorithms and required improvement would be done if
required.
Future scope

It is recommended to design your website according to the rules of search engine optimization (on
page SEO and Off page SEO) in order to having consistent ranking for longer run.
Conclusion
The chances of getting higher ranking can also be increased by maintaining the content that is short in
supply and high in demand.
Attracting more number of in links on your website page will enable your website to higher ranking
and greater success.

A website provides relevant and frequently updated content likely to have higher ranking.
Conclusion
After studying Different Search engine algorithms we have invented a more efficient and robust search
engine algorithm that will help user to find the intended data

S E O
Thanks, any questions ??

�ݺ�ߣ

Adel presentation algorithms for enhancing efficiency and ranking of cloud based seo

More Related Content

Adel presentation algorithms for enhancing efficiency and ranking of cloud based seo