Adforce_SocialMedia_Strategy
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This document discusses Adforce's social media roadmap and strategy services. It begins by outlining the four phases of their social media roadmap: 1) intake questionnaire and benchmarking, 2) content plan and strategy, 3) internal and external social media policies, and 4) identification and training of social media teams. It then provides more details on the specific services within each phase, including reputation monitoring, keyword research, objective and KPI definition, and platform activation. The document aims to guide clients on developing a comprehensive social media strategy and roadmap.
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- 1. STRATEGY. Were a digital agency focused on generating results through strategy. Not strategy as a concept or idea. But strategy as the art to bring together the building blocks serving your business, customized to you and your customer. Put simply, we go from tailored strategies to optimized results. ABOUT ADFORCE. SOCIAL MEDIA
- 2. It seems that everyone is using Facebook, Twitter, YouTube and the like. But social media is not just about being present. Just because your competitors are using it, doesnt mean you have to use it, too. Social media are here to stay. Numerous cases have shown that its all about communication and, even more, conversation. It is about corporate reputation management, PR, marketing and product communication, HR, employer branding and recruitment, consumer care and business. Before starting with social media, its important to think about the who, what, where, when and how.We translated these needs to a roadmap, divided into four phases and several products. What happens in Vegas, stays in Vegas. What happens on Twitter, stays on Google forever. WHATS NEXT? CONTACT. Roy Verduijn _ Account Manager roy@adforce.be _ +32 489 78 52 80 SOCIAL MEDIA ROADMAP.
- 5. Intake questionnaire report: Who are you as a company? What are the goals, values and target groups? Who are your competitors? What are your overall marketing efforts? Where are you and where do you want to go with social media? Benchmarking report: Are you an innovator or a laggard with your digital communication in your sector? Who are your competitors and what is their social media strategy? Social media content plan: What are you going to communicate and talk about and when will you be saying what? Social media strategy: 1. Identification of reputation monitoring tool: Developing the strategy will start by selecting a relevant reputation monitoring tool for your business. The selected tool will be used for a 2-month monitoring period. 2. Keyword research: This keyword research will be the foundation for your social media monitoring and social media content. 3. As-is social media presence report: The 2- months monitoring period will result in a detailed report, describing the current social media landscape where your company will deploy its strategy. SOCIAL MEDIA ROADMAP.
- 6. Social media strategy: 4. Definition of objectives and KPIs: Based on the monitoring and the initial intake questionnaire, we will define your social media objectives and measurable KPIs. 5. Social media action plan creation: All the previous steps will result in a social action plan. The action plan will point out which social media & platforms are right for your business. It will also be a roadmap telling you all about the right purpose and content. 6. Budget strategy: Budget resources are not endless and a social media strategy is not the only thing a company has to invest in. Therefore a budget strategy, tailored to the social media action plan, is necessary. Internal social media policy: Guidelines on the how, who and what of social media within the company. This legal framework will give your business the potential to grow in the right direction with minimum obstacles. External social media policy: What are the guidelines when your employees use social media platforms in their own time? What can be communicated about the company and how should this be done? This policy will give you the legal strength to act when necessary. WHATS NEXT? THE BASIS.
- 8. CASES. GENERAL STRATEGIES AND FACEBOOK PAGES.
- 11. Identification and training of social media team: a social media strategy will only be successful if a social media team and/or conversation manager will support it. Consistent with the structure of the company we will define and train a social media team. Basic social media training: a general overview of the why and what of social media. Specific social media training: learn to use a specific social media platform, such as Facebook, Twitter or LinkedIn. Activation of social media platforms: once your platforms have been implemented, you will need to activate them. We will develop a creative concept to activate your platforms and draft a social media advertising plan to make sure your platforms will be followed and populated. THE CONVERSATION.
- 12. TRAINING.
- 14. Mail to roy@adforce.be or call +32 484 659 990 ROY VERDUIJN. diestsesteenweg 104/B, 3010 leuven +32 16 84 88 11 hello@adforce.be www.adforce.be STARTED? READY TO GET