Social impact film talk for ADG June 2014
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The document discusses the role of storytelling in social change and impact filmmaking, emphasizing the importance of narratives in shaping policy and public perception, particularly regarding Indigenous issues and environmental advocacy. It highlights successful case studies of films that have spurred movements and policy changes, such as 'The Invisible War' and 'Gasland', while also outlining the significance of good storytelling, audience engagement, and strategic partnerships in the impact production landscape. Additionally, it underscores the potential for cultural producers to influence societal shifts through their work.
Social impact film talk for ADG June 2014
- 1. Alex Kelly - Impact Producer & Filmmaker Alice Springs Australia ADG Melbourne June 2014 website: echotango.org twitter: @aggyk Australian Directors Guild: adg.org.au
- 2. The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in - Harold Goddard
- 3. Hope is not a lottery ticket you can sit on the sofa and clutch, feeling lucky. It is an axe you break down doors with in an emergency. Hope should shove you out the door, because it will take everything you have to steer the future away from endless war, from the annihilation of the earth's treasures and the grinding down of the poor and marginal...To hope is to give yourself to the future - and that commitment to the future is what makes the present inhabitable. - Rebecca Solnit
- 4. The arc of the moral universe is long, but it bends towards justice. - Martin Luther King Jnr
- 6. The most powerful weapon of the oppressor is the mind of the oppressed. Steven Biko
- 7. Secrets & Lies An anatomy of an anti-environmental PR campaign Bob Burton & Nicky Hager
- 9. If you have come here to help me, you are wasting our time. But if you have come because your liberation is bound up with mine, then let us work together. - Lilla Watson & Aboriginal Activists, QLD 1970s
- 11. BRITDOCs types of change (draft)
- 14. Its much harder to hurt someone if you know their story. John Bakes & Scott Rankin Big hART
- 15. Nations are narrations. - Edward Said
- 16. There is a signi鍖cant manifestation of media power in the policy making process the way indigenous issues are portrayed in the mainstream media does impact on the way indigenous affairs policies are developed, communicated and implemented. - Australian News Media & Indigenous Policy, 1998-2008
- 18. changing media scape Crowd funding; Pozible, Kickstater, Indiegogo New funding partnerships; Bertha, Brit Doc, Fledgling Fund, Just Films, Good Pitch New digital distribution models; Hulu, Net鍖ix,Vudu, Distrify, Beama, Screenburner New theatrical crowd distribution models; Gathr, Tugg, !
- 19. sector snapshot NGOs making content: 350.org Do the Maths, Invisible Children: Kony 2012, Lock the Gate: Fractured Country Human Rights observers:Witness, Engage Media West PapuaVideo Project, Activist 鍖lms: Occupy live stream, indymedia, Freedom Flotilla Traditional documentary 鍖lmmakers Impact Space; outreach, engagement, impact - Impact
- 20. Fledgling Fund - Dimensions of Impact
- 26. The Invisible War (2012) Trigger warning, this 鍖lm discusses sexual assault in the military.
- 27. The Invisible War aims: ! to end the epidemic of sexual assault in the U.S military to help survivors of military sexual assault heal to use the theatrical release of The Invisible War as a catalyst in creating lasting political and cultural change
- 28. Case Study: Invisible War Invisible No More #notinvisible campaign Reporting mechanisms changed within days of it being screening on Capitol Hill 350 + screenings on military bases 600 + screenings at universities, in communities At least 266,000 military personnel seen 鍖lm Used in Department of Defence training
- 29. Budrus by JustVision It takes a village to unite the most divided people on earth.
- 30. JustVision aims: to contribute to peace by generating awareness and support for Palestinians and Israelis who pursue freedom, dignity, security and peace using non violent means to offer inspiring models that alter the way that audiences think about and respond to the occupation and con鍖ict
- 31. Budrus aims: Palestine; shift the conversation to demonstrate the ef鍖cacy of non violence and the power of women in social change. USA; put town of Budrus and its successful non violence campaign on the map in contrast to the dominant discourse of vioelnce, extremism and political deadlock. Israel; generate positive media re Budrus and awareness raising of Palestinian non violence campaigns
- 32. Budrus Seen by over 2.7M people Cinema release is over 185 cities Winner of numerous awards internationally Film cost $340k, campaign $840k
- 33. Big hARTs Ngapartji Ngapartji Nothing Rhymes with Ngapartji
- 34. Ngapartji Ngapartji aims; to highlight the status of indigenous languages and generate a national and international groundswell in desire to maintain and preserve these languages. to respond to issues of health, education, substance abuse and violence presenting for young Pitjantjatjara people in Alice Springs and region using arts intervention strategies.
- 35. Ngapartji Ngapartji Memory baskets x 2000 Ninti site, 10 seasons touring theatre show Community screenings ABC TV Broadcast, NITV Broadcast Ronin Films education distribution Linked to indigenous languages policy
- 36. Gasland
- 37. Gasland aims: ! to put fracking on the map to enable viewers to connect with grassroots organisations via social media to lobby elected of鍖cials at the highest level in order to curtail fracking
- 38. Gasland Cost $32k to make 鍖lm, $240k to run campaign Seen by over 2M people Put fracking on the map
- 40. Mary Meets Mohammad Other great examples: Age of Stupid Granito The House I live In Gideons Army God Loves Uganda The Interrupters End of the Line Bully Escape Fire Inequality for All How to Survive a Plague Pray the Devil Back to Hell Molly and Mobarak The Hungry Tide The Ride The Cove !
- 41. Film Sprout Growing grass roots distribution and community action for documentaries www.鍖lmsprout.org
- 42. Working Films ! Linking non 鍖ction 鍖lm with cutting edge activism http://www.working鍖lms.org
- 43. Centre for Story Based Stategy Center for Story-based Strategy movement-building organization dedicated to harnessing the power of narrative for social change.油 http://www.storybasedstrategy.org/
- 44. Good Pitch Good Pitch connects the world's best social justice 鍖lms with new allies and partners. https://goodpitch.org http://britdoc.org GOOD PITCH族 Australia October 8th Sydney
- 45. crucial ingredients a good story well told clear goals knowing your audience having a clear strategy networks - connection to movements and in鍖uential people good timing / luck / zeitgeist
- 46. Audience: ! Who are they? Where are they? What are they watching your 鍖lm on? (Phone, laptop, online, DVD, cinema?) What do they care about? What social media do they use? What do you want them to DO?
- 47. Not everything that counts can be counted & not everything that can be counted counts. - Albert Einstein
- 48. but Im a 鍖lmmaker / artist! You dont have to do everything - 鍖nd partners and networks Lets build a movement of impact producers You can still be independent and poetic AND be political If you take the time to make work of art/鍖lm might as well get max impact for your efforts
- 49. closing thoughts Nations are narrations Stories we include/exclude de鍖ne us Cultural producers have disproportionate capacity to in鍖uence change
- 50. Big change looks impossible when you start, and looks inevitable after youve 鍖nished. -Bob Hunter
- 51. website: echotango.org/blog twitter: @aggyk Australian Directors Guild: adg.org.au