際際滷

際際滷Share a Scribd company logo

Adidas

N
nitishabhardwaj

Adidas was founded in 1924 by Adolf "Adi" Dassler and is headquartered in Herzogenaurach, Germany. It began by producing sports footwear and has expanded into sports apparel, equipment, and other consumer goods. The name Adidas comes from the founder's name and the company's logo features three stripes representing a mountain or goal. Adidas conducted market research and redesigned its logo and tagline to "For those who are inspired by freedom" to appeal to a wider customer base beyond just sports enthusiasts.

1 of 17
Adidas
IMPOSSIBLE IS NOTHING TAG LINE OF adidas
THE NAME adidas COMES FROM THE NAME OF COMPANYS FOUNDER ADI DASSLER BUT, SOME PEOPLE ALSO THINK THAT NAME IS ACRONYM FOR PHRASE ALL DAY I DREAM ABOUT SPORTS a d i d a s
INTRODUCTION ADIDAS WAS FOUNDED IN 1924 BY ADOLF ADI DASSLER GOT REGISTERED IN 1948 IT IS A CLOTHING AND CONSUMER GOODS MANUFACTURER INDUSTRY HEADQUATERS HERZOGENAURACH , GERMANY IT BEGINED WITH PRODUCING SPORTS FOOTWEAR NOW DEALS IN SPORTS WEAR , SPORTS EQUIPMENTS , TOILETRIES TOO. IT IS LARGEST SPORTSWEAR MANUFACTURER IN EUROPE AND SECOND LARGEST IN WORLD , TO ITS RIVAL NIKE.
MEANING BEHIND THE LOGO THE SHAPE OF THREE STRIVES REPRESENTS A MOUNTAIN , POINTING OUT TOWARDS THE CHALLENGES THAT ARE SEEN AHEAD & GOALS THAT CAN BE ACHIEVED IMPOSSIBLE IS NOTHING
CHANGING OF LOGOS.. It is first used in 1949 Easily recognized when used in athletic competition & associated with Adidas. In late 60s , it expanded to leisure & apparel sector . Symbolizing diversity of the Adidas brand In 1997 Adidas introduce an integrated corporate design , choosing as a new and yet familiar logo . 3 bars depicts that a Mountain , indicating to the challenge to be faced and goals to achieved .
MISSION STATEMENT
VISION STATEMENT TO ENHANCE SOCIAL AND ENVIRONMENTAL PERFORMANCE IN THE COMPANY AND THE SUPPLY CHAIN, THEREBY IMPROVING THE LIVES OF THE PEOPLE MAKING OUR PRODUCTS.
culture Employees Strong commitments Innovation & Leadership Adidas sports performance
philosophies Social & environment responsible creative Financial rewards Working conditions
Video 1 Video video ADIDAS WAS STARTED UP WITH THE MOTIVE TO FACILITATE THOSE WHO TAKE SPORTS AS THEIR PASSION BUT AFTER THE SUCCESS OF THE BRAND IT DIVERSIFIED ITSELF AND TARGETTED DIFFERENT SECTIONS THE 3 BACK TO BACK COMMERCIALS WILL HELP YOU UNDERSTAND THAT.
As we were hired by the company to redesign the logo and the tag line of the company with accordance to the target customer and our own vision and mission statement. So, we took a survey to know what customer expect out of the new ideology of the company to change its logoas obvious what company will convey in its tag line it will deliver that to the customers.
WHAT COMES TO YOUR MIND WHEN YOU THINK OF WORD ADIDAS.
Complete sportsmen Quality Comfort Class Fashion Expensive Dark color Innovation Value for money
New logo and tagline for
For those who are inspired by freedom
-Symbol of freedom -Created world For those who are inspired by freedom -Diversification

More Related Content

Adidas

  • 2. IMPOSSIBLE IS NOTHING TAG LINE OF adidas
  • 3. THE NAME adidas COMES FROM THE NAME OF COMPANYS FOUNDER ADI DASSLER BUT, SOME PEOPLE ALSO THINK THAT NAME IS ACRONYM FOR PHRASE ALL DAY I DREAM ABOUT SPORTS a d i d a s
  • 4. INTRODUCTION ADIDAS WAS FOUNDED IN 1924 BY ADOLF ADI DASSLER GOT REGISTERED IN 1948 IT IS A CLOTHING AND CONSUMER GOODS MANUFACTURER INDUSTRY HEADQUATERS HERZOGENAURACH , GERMANY IT BEGINED WITH PRODUCING SPORTS FOOTWEAR NOW DEALS IN SPORTS WEAR , SPORTS EQUIPMENTS , TOILETRIES TOO. IT IS LARGEST SPORTSWEAR MANUFACTURER IN EUROPE AND SECOND LARGEST IN WORLD , TO ITS RIVAL NIKE.
  • 5. MEANING BEHIND THE LOGO THE SHAPE OF THREE STRIVES REPRESENTS A MOUNTAIN , POINTING OUT TOWARDS THE CHALLENGES THAT ARE SEEN AHEAD & GOALS THAT CAN BE ACHIEVED IMPOSSIBLE IS NOTHING
  • 6. CHANGING OF LOGOS.. It is first used in 1949 Easily recognized when used in athletic competition & associated with Adidas. In late 60s , it expanded to leisure & apparel sector . Symbolizing diversity of the Adidas brand In 1997 Adidas introduce an integrated corporate design , choosing as a new and yet familiar logo . 3 bars depicts that a Mountain , indicating to the challenge to be faced and goals to achieved .
  • 8. VISION STATEMENT TO ENHANCE SOCIAL AND ENVIRONMENTAL PERFORMANCE IN THE COMPANY AND THE SUPPLY CHAIN, THEREBY IMPROVING THE LIVES OF THE PEOPLE MAKING OUR PRODUCTS.
  • 9. culture Employees Strong commitments Innovation & Leadership Adidas sports performance
  • 10. philosophies Social & environment responsible creative Financial rewards Working conditions
  • 11. Video 1 Video video ADIDAS WAS STARTED UP WITH THE MOTIVE TO FACILITATE THOSE WHO TAKE SPORTS AS THEIR PASSION BUT AFTER THE SUCCESS OF THE BRAND IT DIVERSIFIED ITSELF AND TARGETTED DIFFERENT SECTIONS THE 3 BACK TO BACK COMMERCIALS WILL HELP YOU UNDERSTAND THAT.
  • 12. As we were hired by the company to redesign the logo and the tag line of the company with accordance to the target customer and our own vision and mission statement. So, we took a survey to know what customer expect out of the new ideology of the company to change its logoas obvious what company will convey in its tag line it will deliver that to the customers.
  • 13. WHAT COMES TO YOUR MIND WHEN YOU THINK OF WORD ADIDAS.
  • 15. New logo and tagline for
  • 16. For those who are inspired by freedom
  • 17. -Symbol of freedom -Created world For those who are inspired by freedom -Diversification