Adidas Integrated marketing Communication campaign
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Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. It employs over 53,000 people worldwide and produces over 660 million products per year. An integrated marketing communications campaign uses different promotional methods like print media, event marketing, and strategic partnerships to reinforce each other and achieve marketing objectives. Some tools proposed for a future Adidas campaign focused on fitness and health include hoardings in cricket stadiums, collaborating with gyms to offer members Adidas products, sponsoring a marathon with prizes of shoes and t-shirts, and giving winners a chance to be in an Adidas advertisement shoot and magazine cover.
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Adidas is a German manufacturer and marketer of sports apparel and footwear. Founded in 1924 by Adolf "Adi" Dassler, Adidas focuses on footwear, clothing, and accessories. It targets youth and upper middle class consumers who enjoy sports and have a fashionable, stylish lifestyle. Adidas positions its products as comfortable and stylishly designed to meet consumer needs. Its largest product categories are footwear, clothing, and accessories, with a primary focus on running, football, basketball, and training apparel.Marketing (Case Study about : Adidas and FedEx)
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Adidas is a global sports brand known for innovative products and sponsorship of major sporting events. The document discusses Adidas' sponsorship of the 2012 London Olympics as a case study, describing their marketing strategies of using the Olympics platform to engage young consumers globally through social media promotion and events. Their goals were to associate their brand with the Olympics and teams, drive brand preference among youth, and become the most talked about sports brand in 2012.Adidasglobal
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The document provides a history of Adidas, from its founding in Germany in 1924 to present day. It discusses key milestones like sponsoring Olympic athletes and providing the official ball for the 1970 FIFA World Cup. It also outlines Adidas' brand portfolio which includes Adidas Sport Performance, Adidas Originals, and Adidas Neo. The document highlights some of Adidas' collaborations and innovations in materials and manufacturing technologies.More from Sameer10031993 (6)
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Tata aceSameer10031993
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Tata Motors is a leading global automobile manufacturer and India's largest commercial vehicle maker. It produces the Tata Ace, a small commercial vehicle targeted towards rural and semi-urban markets in India. Some key points:
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APM People Interest Network Conference 2025
-Autonomy, Teams and Tension: Projects under stress
-Tim Lyons
-The neurological levels of
team-working: Harmony and tensions
With a background in projects spanning more than 40 years, Tim Lyons specialised in the delivery of large, complex, multi-disciplinary programmes for clients including Crossrail, Network Rail, ExxonMobil, Siemens and in patent development. His first career was in broadcasting, where he designed and built commercial radio station studios in Manchester, Cardiff and Bristol, also working as a presenter and programme producer. Tim now writes and presents extensively on matters relating to the human and neurological aspects of projects, including communication, ethics and coaching. He holds a Master’s degree in NLP, is an NLP Master Practitioner and International Coach. He is the Deputy Lead for APM’s People Interest Network.
Session | The Neurological Levels of Team-working: Harmony and Tensions
Understanding how teams really work at conscious and unconscious levels is critical to a harmonious workplace. This session uncovers what those levels are, how to use them to detect and avoid tensions and how to smooth the management of change by checking you have considered all of them.
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Adidas Integrated marketing Communication campaign
- 2. COMPANY PROFILE Adidas was founded on 18 August 1949 by Adolf Dassler. Headquarter- Herzogenaurach, Germany Industry – apparel and accessories Products- Sportswear, Sports equipment, Footwear It employing more than 53,731 people in over 160 countries. Produces more than 660 million product units every year and generate sales of € 14.5 billion (all figures relate to 2014).
- 3. INTEGRATED MARKETING COMMUNICATION An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
- 4. TOOLS OF IMC
- 6. IMC TOOLS USED FOR FUTURE CAMPAIGN  Print Media  Strategic planning and Partnership  Event marketing
- 7. Hoarding in cricket stadium.
- 8. Collaboration with Gold gym: Person who take membership in gold gym, will get a pair of Adidas shoes ranges from 5,000 to 8,000. You may be Strong, but we are Stronger…
- 9. Delhi marathon can be sponsored by Adidas and winner will be awarded a pair of Adidas shoes and t-shirts.
- 10. RAMP WALK: In this the winner can get a chance to shoot a advertisement of adidas with brand ambassador of Adidas and can be shown on cover page of Adidas magazine Being Fit, Being Classy…