Adidas Presentation
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Adidas is a German sports apparel manufacturer that sells shoes, accessories, and clothing. It faces challenges competing against rivals like Nike and Reebok. Its goals are to be the top seller in its industries and develop strategies like "impossible is nothing." Adidas also aims to build individual outlet stores for direct customer access and use social media like Twitter and Facebook to promote new stores and products. It measures success based on store revenue and aims for each new store to earn $20,000 per month to cover costs and be profitable.
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Zara is able to move fashion trends from design to stores in just two weeks, far faster than the industry average of six months. It launches around 10,000 new designs annually. Zara also resists outsourcing production and instead keeps it in-house and close to its Spain headquarters. This allows it to rapidly prototype and distribute new designs. Zara further differentiates itself by investing in new store openings rather than advertising, driving rapid international expansion.Retail management business plan
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This document provides a business plan for a proposed Nike retail store to be opened in Lower Parel, Mumbai, India. It outlines key details of the store including location selection factors, nearby competitors, a 1200 square foot store area with 870 square feet for the store and 330 for parking, a free flow store layout and design, an initial investment of 50 lakh rupees, an expected monthly customer footfall of 10,000, and plans for merchandising, staffing, training, target customers, and promotional activities. The store aims to reach the break-even point within 8-10 months of opening.Adidas bsc
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The document provides information about Adidas, the largest sportswear manufacturer in Europe. It details the company's history, founders, mission, vision, core values, brand attributes, key markets, strengths, weaknesses, opportunities, threats, target markets, product positioning, marketing mix, and strategies. The document segments Adidas's market and presents information in their balance scorecard, including objectives, targets, measurements, and budgets.Adidas presentation
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Adi Dassler had a dream to create the best sport shoes possible to protect athletes from injury while being durable and combining strength and innovation. Over the decades, Adidas grew to be a large international brand through strategic sponsorships of teams and events, endorsement deals, and advertising using famous slogans across various media like magazines, billboards, and celebrity partnerships. While strong in brand image and ambassadors, Adidas also faces threats from competitors with larger market share and budgets. NIKE Marketing analysis
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The document analyzes Nike's marketing strategies. It discusses Nike's mission to inspire athletes worldwide, how it was founded in 1964 and became known for its swoosh logo. The analysis covers Nike's product segments, geographic markets, sponsorship of sports teams, and positioning as a premium brand for serious athletes. It also compares Nike to its main competitor Adidas and recommends Nike capitalize on its brand image in apparel and develop markets in growing economies while maintaining innovation and complying with labor laws.It is Fashionable to be Bankable!
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This document discusses the importance of having a strong business model for fashion designers. It provides tips for creating a winning business model, such as developing a business plan, keeping proper records, wearing your brand for free marketing, and leveraging the internet and social media. Additional advice includes building business operations with the right skills, partnering with professionals, networking, and protecting your brand. The document promotes being prepared for opportunities and choosing the EXIM Bank as a financial partner, which offers financing and business advisory services to support small and medium enterprises.Adidas 100904042140-phpapp02 (1)
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Adidas Inc. is a German manufacturer and marketer of sports apparel and shoes founded in 1924. It targets youth and upper middle class consumers who enjoy sports and fashion. Adidas positions its shoes as comfortable and apparel as stylish and functional. It focuses on footwear, clothing, and accessories with an emphasis on running, football, basketball, and training. While Adidas aims to be the top global sports brand, its main competitors are Nike and Puma.際際滷share #3
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The document discusses Adidas' managerial style and systems approach. It summarizes several articles about changes Adidas has made to better manage its brands and adapt to different markets. Specifically, it discusses Adidas bringing its Adidas and Reebok brands under one management team, implementing a new retail software system to improve the customer experience, and efforts to boost sales in the US market by signing sponsorship deals and appealing more to American consumers. The document analyzes how these changes help Adidas adapt to its large, global scale while continuously evolving its business model.Marketing Strategy project
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Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It has grown from a small manufacturing unit started in 1960 to having over 300 exclusive stores and 3000 multi-brand outlets globally. While Woodland was initially successful, it faced challenges expanding to tier 2 and 3 cities in India and has since focused on tier 1 cities. The document discusses Woodland's product life cycle and marketing strategies including the 7Ps of marketing. It performs a SWOT analysis and discusses how Woodland uses marketing research and intelligence.The Business Idea
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- Adidas is a leading global brand that manufactures sports equipment, clothing, accessories and cosmetics. It has been an EWA client for over 10 years utilizing EWA's customer service, insight and digital marketing services.
- In 2001, Adidas wanted to review how it handled consumer enquiries and was referred to EWA by Hill & Knowlton for its expertise in customer care and reputation for creating integrated contact centers.
- For over 80 years, Adidas has designed athletic footwear to work with the foot, delivering state-of-the-art products. It is passionate about sports and reflects the spirit of athletes through unique, stylish designs at special prices.Marketing project
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Woodland is an Indian shoe brand known for its outdoor and adventure footwear. It was launched in 1960 and has since expanded to over 550 exclusive stores and 3000 multi-brand outlets globally. Woodland focuses on innovation and design inspired by nature to help customers face outdoor challenges. It has grown over the years from a small manufacturing unit to a national leader with production facilities in 10 countries. While Woodland is a market leader, it faces threats from established brands and cheaper substitutes but also opportunities to expand its global market penetration.Adidas vs Nike
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Nike and Adidas are two leading sports brands that compete globally. Both companies produce a wide range of sports equipment and apparel. Nike focuses on innovation and producing new products, while Adidas aims to be the global leader in sports goods. Financially, Nike has outperformed Adidas in recent years based on metrics like net margin and earnings per share. However, Adidas remains competitive through its multi-brand strategy and targeting various market segments. Overall, Nike's competitive advantage lies in its reputation for innovative, high-quality products.Nike 2
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Nike is a major manufacturer of sports equipment and apparel, headquartered near Portland, Oregon. It designs, develops, and markets footwear, apparel, equipment, accessories, and services. Some of Nike's most popular product lines include Nike Golf, Nike Pro, Nike Blazers, and Nike Dunk. Founded in 1964 as Blue Ribbon Sports, Nike became the company's official name in 1971. With a strong social media presence and celebrity endorsements, Nike has built a loyal customer base and strong brand recognition worldwide.POM Unit 4 Product, Branding, Packaging, Labelling, Product Mix, NPD,PLC.pptx
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This document discusses the key elements of a company's product strategy: the core product, actual product, augmented product, product classifications, branding, packaging, and brand development strategies. It defines each concept and provides examples to illustrate how companies implement strategies around their products. The core message is that companies must understand customer needs and desires at multiple levels when developing products and services.Westside retail giant
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Trent Ltd., established in 1998 under the Tata Group, operates Westside, one of India's largest retail chains with 36 stores across the country. The company focuses on providing a wide range of affordable fashion and household products while emphasizing customer satisfaction through a comprehensive understanding of their needs and high-quality service. Despite facing challenges such as changing consumer preferences and limited shelf space for international brands, Westside continues to be recognized for its excellence in retail through various awards.Nike vs adidas ppt By Shweta Gaikwad
Nike vs adidas ppt By Shweta GaikwadShweta Gaikwad
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Nike and Adidas are two of the largest sports brands in the world. Nike focuses on basketball and running and has expanded globally through high-profile celebrity sponsorships. Adidas' key markets are soccer and tennis, and it has historically focused on Europe but has also expanded internationally. Both companies emphasize innovation in products and utilize premium pricing strategies, though Nike is more aggressive in celebrity sponsorships while Adidas focuses more on sponsoring major sporting events.Ad
Adidas Presentation
- 1. Adidas Company Analysis Scott Lester A42549339 ADV 492-NMDL
- 2. Adidas Overview Adidas is a German-based sports apparel manufacturer selling shoes, accessories and clothes appealing to all different demographics and interests.
- 3. Challenges Separating and establishing themselves over their competitors. (Nike, Reebok, Under Armour) Current economy (consumers spend their money more carefully) Stealing/obtaining celebrity endorsers from Nike/Under Armour
- 4. Goals Be the top seller in the shoe, sports wear, clothing and accessory industry far beyond their competitors. Developing marketing strategies such as impossible is nothing.
- 5. MiAdidas Custom design your own shoe Colors, designs, shapes, sizes of your own shoe If they can make their feature more prominent than Nikes, they can gain a different consumer segment.
- 6. Build Individual Outlet Stores/Theme Build individual outlet stores in more locations (malls, stand alone stores) Something Nike and Under Armour does not do If people see Adidas store's popping up everywhere, people will buy more of their products because they are more accessible to the public
- 7. Social Media Twitter it is the fastest way people connect to a mass group of people. Start a facebook group for each store that is opening up and post status's that say "5% off everything in the store in the next 15 minutes." (generate attention and extra revenue that necessarily would not be there) Also will have a blog that people in the store can be running of the interesting things people say/do while shopping for Adidas wear. All these things can help bring attention and develop personality within the store and the products.
- 8. Measuring Success See how much money big outlet stores make in a month, week, holiday season. If the percentage of revenue is similar after paying employees, promotions, marketing, rent etc. Than establishing and building new stores is a good idea.
- 9. Regular Budget 8,000 per store. That includes rent and utilities ($1000), paying employees ($6000), shipping products to store($500), marketing running promotions($500). If each store can make 20,000 during the course of a regular month (about $666 per day, which is feasible because they are pricier products with longer lives so people will spend money on durable products).
- 10. Holiday Budget During the holidays, you would pay a little bit more to keep the employees working/working more hours because it is busier and a little bit to run more promotions. Rent ($1200), paying employees ($8000), shipping products ($600), marketing, running promotions ($600). It would cost about $10,400 for a seasonal month. Each store can definetly make about $25000 during one seasonal month (about $830 per day)