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Infographic: Digital Distress: What Keeps Marketers Up at Night

Adobe
Adobe

An infographic with results from our U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.

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76% of marketers believe measurement is important vs. 29% who believe they are doing it well Only 48% of digital marketers feel highly proficient in digital marketing 40% of marketers think their companys marketing is effective Percentage of marketers who think marketing changed more in the past 2 years than the past 50 High-performing companies are twice as likely to rate their company as proficient in digital marketing than lower-performing companies Marketing professionals who feel more pressured to show return on investment on marketing spend Marketers who think companies wont succeed unless they have a digital marketing approach Most digital marketers dont have formal training Issues of the greatest concern for marketers Few respondents strongly agree with the statement I know our digital marketing is working 29% 76% 76% Marketing has changed more in the past 2 years than the past 50 68% 25% 66% 50% Proving campaign effectiveness Understanding whether campaigns are working Reaching their customers 82% learn on the job 9%77% 79% 82% Adobe.com/marketing #DigitalDistress 48%

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Infographic: Digital Distress: What Keeps Marketers Up at Night

  • 1. 76% of marketers believe measurement is important vs. 29% who believe they are doing it well Only 48% of digital marketers feel highly proficient in digital marketing 40% of marketers think their companys marketing is effective Percentage of marketers who think marketing changed more in the past 2 years than the past 50 High-performing companies are twice as likely to rate their company as proficient in digital marketing than lower-performing companies Marketing professionals who feel more pressured to show return on investment on marketing spend Marketers who think companies wont succeed unless they have a digital marketing approach Most digital marketers dont have formal training Issues of the greatest concern for marketers Few respondents strongly agree with the statement I know our digital marketing is working 29% 76% 76% Marketing has changed more in the past 2 years than the past 50 68% 25% 66% 50% Proving campaign effectiveness Understanding whether campaigns are working Reaching their customers 82% learn on the job 9%77% 79% 82% Adobe.com/marketing #DigitalDistress 48%