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This document discusses an approach to innovation called "Thinking Inside the Box" presented by Mark Randall, Chief Strategist and VP of Creativity at Adobe. It advocates focusing on creating innovators rather than individual innovations through a self-directed, step-by-step process involving beginning with motivations, compressing, combining, and refining ideas while getting feedback through scorecards, canvases, and checklists. This process aims to align passion and purpose to drive innovation through a funnel with increasing percentages of ideas progressing from inception to investigation to improvement to ideation and infiltration stages.Read less