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Adrian Niculescu Mice Europe 2009 Presentation - 28th of October 2009, Dubrovnik, Croatia

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How important is the Social Networking in development of businesses from the Meeting Incentives Congresses Events industry?

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7th Annual MICE Europe Congress - October 27-30, 2009, VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS Adrian Niculescu Business Development Manager Feed Forward Crystal KBC Group Online Academy
Local, National, International Every service provider is part of a local, national and international market. For any of these markets, if 2008 meant 100% and 2009 means 50%, there are three scenarios for the service provider: the same market share from a much smaller market; the same turnover = double the market share; bigger turnover = more than double the market share; In some cases, at a given budget, the attendants have possibility to choose the location. A delegation of more than 30 exporting companies made the choice to exhibit at Systems Fair in Munich instead of Gitex in Dubai based on the fact that Munich is much closer, and in Dubai is too hot. Their choice didnt have any economical base (leads, clients, just their personal comfort). How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Local, National, International - Engine Searches Usual basic search: mice europe 2009 first page Google the event page from linkedin.com How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Local, National, International - Engine Searches If you are a member you will see this page If not you will be required to sign up! Linkedin.com has already 50 mil. registered professionals worldwide. How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Web 2.0 - The New Trends Yes, you have a website! websites content is the same during the year; there are updated news and events, testimonials; Yes, you have a blog! blogs content is updated frequently - news, events, market data, trends, general data, in depth events presentations, success stories; Yes, you already have a lot of content: Articles, pictures, movies; Web 2.0 = placing the content you already have as it is (with links to your main website) or modified, enriched (the best way) in social media sites; the content will appear on search engines! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Social Networking Sites www.linkedin.com Features: - you are part of a 50 mil. professionals network; - HR people use social networks for recruitement and head hunting; - present your profile, studies, professional background; - recommandations; - groups; - events; - upload presentations; - links to up to three sites or blogs; - can be published the last posts from a Wordpress blog; - internal mailing system; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Social Networking Sites www.facebook.com Features: - profile; - business pages indexed by search engines; - company pages; - links to websites; - groups; - events; - targeted advertising; - internal mailing system; Dont forget to add a personal touch! Facebook is about: - belonging 26-34 - 23% - caring Facebooks US active base grew by 35-44 - 19% 8.6% in September 2009 to 88.3 million! - protection 45-54 - 12% 55-65 - 7% How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Social Networking Sites www.twitter.com Features: - profile; - link to website; - 140 characters post limitations; - excellent for personal branding; Twitter.com Just add a personal touch! will reach 50 mil. users Twitter is about: until the end - innovation - status of 2009! - leadership How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Video & Photo Sharing Sites The photos and videos posted on blogs, social networking sites, video and photo sharing sites can drive targeted potential customers to your site! First page in Google for the search of images for corporate events dubrovnik from 20,300 pages How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Video Sharing Sites www.youtube.com Features: - profile; - link to website; - tags; - videos uploaded on Youtube can be easily exported in other video sharing sites and can also be copied in blog posts and other sites; Advice: - dont concentrate on general presentations, focus on real events, team building activities, parties, conferences; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Photo Sharing Sites www.flickr.com Features: - profile; - link to website; - tags; - you can organize pictures; Advice: - upload as many pictures as you can from your events, it will be like try before you buy for any potential customer; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Article Websites, Directories www.ezinearticles.com Features: - profile; - expert status for the writer of the article; - resource box with link to the website; - free training from the platform for writing better articles; - very good visibility in the Internet; - authority site advantages; CONTENT RULES! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Other Useful Resources Blogging platforms: wordpress.com, blogspot.com, typepad.com, weblog.com; Article websites: buzzle.com, goarticles.com, articlealley.com, ideamarketers.com, articlecity.com, articlesnatch.com, amazines.com, articlebase.com, articledashboard.com; Social networks: plaxo.com, netlog.com; Video sharing sites: metacafe.com; When searching for other resources, please keep in mind that also among these sites some of them are with local, national or international exposure. For local and national exposure, concentrate on the ones with the default language - your national language! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Companys Policy for Social Networking Some companies even encourage the employees to perform social networking activities. The threat is the border between private and professional life. Social networking is something people (employees) want to be involved in. I recommend company written policies to avoid future problems. Take very good care for the content you publish! When a known or hidden competitor wants to monitorize your activity will request your friendship or connection in a social network and will have access to everything you publish: new projects, your views regarding happenings in the market. KEEP ANY CONFIDENTIAL OR STRATEGIC INFORMATION AWAY FROM SOCIAL MEDIA SITES! Anybody will basic psychologic knowledge will read between your posts and will know if you are satisfied with the job, if you want something new, how is the boss, how are the colleagues, how well works the company, if you see the future in white or black, so, take care! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
How to Develop Cost Effective the Social Networking Activities? - Integrate social media in your marketing efforts; - It is better for a specialised company to draw the overall activities for your social media appearences to obtain maximum results; there have to be establish a plan; - The implementation can be done by your own people; they know exactly how to use the widget X, how to do this and that, maybe better than the specialised company; everything which will be posted there will have that inside of the action touch; - Serious advertising on Social Media requires advertising budgets; plan everything very carefully; if the things in Internet, in search engines way of thinking are happening fast, in social networking are happening very fast; - Always test, try, study the trends and let the social media buzz work for you; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Affiliate programmes Start your own affiliate programme: - select partners; - pay for results; - offer resources: banners, links; - events for affiliates; - affiliate networks; - find potential partners in social media sites How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
ENGLISH + INTERNET = new possibilities As China will arrive this year the biggest English speaking country, Internet is already the most common way to communicate with everybody whenever and wherever you want! Social media is the biggest wave to be seen in the internet world! Be a part of it and collect the benefits for you and your business! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
Adrian Niculescu Business Development Manager Crystal KBC Group 218, Theodor Pallady Blvd., Bucharest, 3, 032267, Romania Activity: real estate, home entertainment, event organizing, web, consultancy PR, marketing and communications 34 years old, married EMBA - Business School Netherlands (2010) - International BSN Ambassador - www.bsn.eu MBA - ASE/ CNAM Paris (2010) - www.inde.ro Master Online Marketing Faculty of International Relations, Academy of Economic Studies, Bucharest, Romania Professional degrees: Train the Trainers www.cbc.ro Strategic Management People Management Company Organization Real Estate Brokerage Photo Reading (Learning Staregies, US) www.learningstrategies.com Landmark Education Graduate (US) www.landmarkeducation.com Contact: tel: 0040 744 777 544, 0040 788 522 238 Trainer at e-mail: adrian.niculescu@kbc.ro skype: adrian.emanuel.niculescu Facebook: www.facebook.com/adrianniculescu INTERNET Linkedin: www.linkedin.com/in/adrianniculescu SUCCESS Twitter: www.twitter.com/greenfieldblogs Web: www.adrianniculescu.com, www.greenfieldblogs.net, Feed Forward www.greenfieldblogs.info, www.feedforward.ro Online Academy

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Adrian Niculescu Mice Europe 2009 Presentation - 28th of October 2009, Dubrovnik, Croatia

  • 1. 7th Annual MICE Europe Congress - October 27-30, 2009, VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS Adrian Niculescu Business Development Manager Feed Forward Crystal KBC Group Online Academy
  • 2. Local, National, International Every service provider is part of a local, national and international market. For any of these markets, if 2008 meant 100% and 2009 means 50%, there are three scenarios for the service provider: the same market share from a much smaller market; the same turnover = double the market share; bigger turnover = more than double the market share; In some cases, at a given budget, the attendants have possibility to choose the location. A delegation of more than 30 exporting companies made the choice to exhibit at Systems Fair in Munich instead of Gitex in Dubai based on the fact that Munich is much closer, and in Dubai is too hot. Their choice didnt have any economical base (leads, clients, just their personal comfort). How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 3. Local, National, International - Engine Searches Usual basic search: mice europe 2009 first page Google the event page from linkedin.com How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 4. Local, National, International - Engine Searches If you are a member you will see this page If not you will be required to sign up! Linkedin.com has already 50 mil. registered professionals worldwide. How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 5. Web 2.0 - The New Trends Yes, you have a website! websites content is the same during the year; there are updated news and events, testimonials; Yes, you have a blog! blogs content is updated frequently - news, events, market data, trends, general data, in depth events presentations, success stories; Yes, you already have a lot of content: Articles, pictures, movies; Web 2.0 = placing the content you already have as it is (with links to your main website) or modified, enriched (the best way) in social media sites; the content will appear on search engines! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 6. Social Networking Sites www.linkedin.com Features: - you are part of a 50 mil. professionals network; - HR people use social networks for recruitement and head hunting; - present your profile, studies, professional background; - recommandations; - groups; - events; - upload presentations; - links to up to three sites or blogs; - can be published the last posts from a Wordpress blog; - internal mailing system; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 7. Social Networking Sites www.facebook.com Features: - profile; - business pages indexed by search engines; - company pages; - links to websites; - groups; - events; - targeted advertising; - internal mailing system; Dont forget to add a personal touch! Facebook is about: - belonging 26-34 - 23% - caring Facebooks US active base grew by 35-44 - 19% 8.6% in September 2009 to 88.3 million! - protection 45-54 - 12% 55-65 - 7% How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 8. Social Networking Sites www.twitter.com Features: - profile; - link to website; - 140 characters post limitations; - excellent for personal branding; Twitter.com Just add a personal touch! will reach 50 mil. users Twitter is about: until the end - innovation - status of 2009! - leadership How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 9. Video & Photo Sharing Sites The photos and videos posted on blogs, social networking sites, video and photo sharing sites can drive targeted potential customers to your site! First page in Google for the search of images for corporate events dubrovnik from 20,300 pages How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 10. Video Sharing Sites www.youtube.com Features: - profile; - link to website; - tags; - videos uploaded on Youtube can be easily exported in other video sharing sites and can also be copied in blog posts and other sites; Advice: - dont concentrate on general presentations, focus on real events, team building activities, parties, conferences; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 11. Photo Sharing Sites www.flickr.com Features: - profile; - link to website; - tags; - you can organize pictures; Advice: - upload as many pictures as you can from your events, it will be like try before you buy for any potential customer; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 12. Article Websites, Directories www.ezinearticles.com Features: - profile; - expert status for the writer of the article; - resource box with link to the website; - free training from the platform for writing better articles; - very good visibility in the Internet; - authority site advantages; CONTENT RULES! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 13. Other Useful Resources Blogging platforms: wordpress.com, blogspot.com, typepad.com, weblog.com; Article websites: buzzle.com, goarticles.com, articlealley.com, ideamarketers.com, articlecity.com, articlesnatch.com, amazines.com, articlebase.com, articledashboard.com; Social networks: plaxo.com, netlog.com; Video sharing sites: metacafe.com; When searching for other resources, please keep in mind that also among these sites some of them are with local, national or international exposure. For local and national exposure, concentrate on the ones with the default language - your national language! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 14. Companys Policy for Social Networking Some companies even encourage the employees to perform social networking activities. The threat is the border between private and professional life. Social networking is something people (employees) want to be involved in. I recommend company written policies to avoid future problems. Take very good care for the content you publish! When a known or hidden competitor wants to monitorize your activity will request your friendship or connection in a social network and will have access to everything you publish: new projects, your views regarding happenings in the market. KEEP ANY CONFIDENTIAL OR STRATEGIC INFORMATION AWAY FROM SOCIAL MEDIA SITES! Anybody will basic psychologic knowledge will read between your posts and will know if you are satisfied with the job, if you want something new, how is the boss, how are the colleagues, how well works the company, if you see the future in white or black, so, take care! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 15. How to Develop Cost Effective the Social Networking Activities? - Integrate social media in your marketing efforts; - It is better for a specialised company to draw the overall activities for your social media appearences to obtain maximum results; there have to be establish a plan; - The implementation can be done by your own people; they know exactly how to use the widget X, how to do this and that, maybe better than the specialised company; everything which will be posted there will have that inside of the action touch; - Serious advertising on Social Media requires advertising budgets; plan everything very carefully; if the things in Internet, in search engines way of thinking are happening fast, in social networking are happening very fast; - Always test, try, study the trends and let the social media buzz work for you; How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 16. Affiliate programmes Start your own affiliate programme: - select partners; - pay for results; - offer resources: banners, links; - events for affiliates; - affiliate networks; - find potential partners in social media sites How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 17. ENGLISH + INTERNET = new possibilities As China will arrive this year the biggest English speaking country, Internet is already the most common way to communicate with everybody whenever and wherever you want! Social media is the biggest wave to be seen in the internet world! Be a part of it and collect the benefits for you and your business! How important is the Social Networking in development of businesses from the MICE industry? INTERNET SUCCESS 7th Annual MICE Europe Congress - October 27-30, 2009, Feed Forward VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy
  • 18. Adrian Niculescu Business Development Manager Crystal KBC Group 218, Theodor Pallady Blvd., Bucharest, 3, 032267, Romania Activity: real estate, home entertainment, event organizing, web, consultancy PR, marketing and communications 34 years old, married EMBA - Business School Netherlands (2010) - International BSN Ambassador - www.bsn.eu MBA - ASE/ CNAM Paris (2010) - www.inde.ro Master Online Marketing Faculty of International Relations, Academy of Economic Studies, Bucharest, Romania Professional degrees: Train the Trainers www.cbc.ro Strategic Management People Management Company Organization Real Estate Brokerage Photo Reading (Learning Staregies, US) www.learningstrategies.com Landmark Education Graduate (US) www.landmarkeducation.com Contact: tel: 0040 744 777 544, 0040 788 522 238 Trainer at e-mail: adrian.niculescu@kbc.ro skype: adrian.emanuel.niculescu Facebook: www.facebook.com/adrianniculescu INTERNET Linkedin: www.linkedin.com/in/adrianniculescu SUCCESS Twitter: www.twitter.com/greenfieldblogs Web: www.adrianniculescu.com, www.greenfieldblogs.net, Feed Forward www.greenfieldblogs.info, www.feedforward.ro Online Academy