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INTERN & TRAVEL | A Social Media Report: Facebook + Twitter

Jul Ahn
Jul Ahn

The document evaluates a social media campaign for an internship and travel program using a 12-point checklist. It focuses on the program's Facebook page, which covers 10 of the 12 checklist elements. The page includes information about the program, a content strategy focusing on career and travel topics, and consistent branding across social media platforms. However, engagement could be improved by growing the fan base and adding more interactive elements.

1 of 10
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1 / 10 To evaluate our social media campaign we decided to use the checklist presented by ShortStack (left). The checklist includes 12 elements and helps to evaluate the quality of our Facebook Page. This report will mostly focus on these elements and present the examples of our Facebook fan page in work. We added to this report a bit of interactivity, so that you can navigate through different elements of this checklist by clicking on the visual side bar to the left. To go back to this page click . Our social media campaign mostly focused on Facebook. The Twitter-account was made as a substitution to broadcast our FB activities and share come news on the go. But as the program hasnt been launched yet, there were also no news 束on the go.損 Social media report Facebook + Twitter prepared by team two Advertising and Sales KIMEP U Spring 2013
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3 / 10 In our 束About損 section we put a short description of the program, the date it was 束founded損 (here we started from our first class in Spring semester 2013), and added the website URL. As the social media campaign mostly focused on Facebook, this is a primary social media tool were using. Unfortunately, we couldnt find the Twitter app at Facebook to connect it to FB page.
4 / 10 We decided to preserve the corporate style of Intern & Travel. Top picture: Cover photo (CP). Below left: CP description. Below right: Profile picture with a logo of Intern & Travel
5 / 10 Even though the program now has no active campaigns or sales promotions, we decided to put a Wix app with basic information about the program, the application procedure and our contacts in social media, icluding both Facebook and Twitter accounts, as well as a physical address of the Virtual University in the 束About損 section.
6 / 10 User engagement percentage: 18 23 = 0.7878% Content strategy Concering our content strategy, we decided to shuffle a bit the evalutation elements listed on the first page and to combine the elements 8 and 12 into one: Content strategy. While designing our content strategy and schedule we decided to focus on the following topics: - How to write resumes and cover letters; - Job searching tips; - Interesting places in the USA; - PR agencies in the USA; - Leadership development; - New PR tools and technologies. We chose these specific topics as we think that the tarhet audience of this page are young people, students with strong leadership skills and willingness to find a nice job and get profound experience.
7 / 10 Content strategy To the left you can see our full content strategy in work. Posts include: Text; Links; Photos; Photo albums; YouTube video links; Facebook videos.
8 / 10 Exclusive content Our content strategy included posts that we consider must interest the target audience, like tips on writing cover letters successfully and tricks on writing good resumes. Commenting Unfortunately in that short period of time that we started publishing our content, we got only 23 likes and havent yet built a strong and participating audience. So, the commneting element of our FB page was not develeoped. Branding We tried to have a unique and persistent brand image with the same pictures and style used in all our corporate communications, including Facebook. Twitter and the program website.
9 / 10 And this is our Twitter account: @intern_n_travel. As you can see, Tweets are made on the basis of the content shared on Facebook. Twitter profile picture also follows the corporate style used for the website and the Facebook page.
10 / 10 So, heres our checklist. You can see that we have 10 out of 12 elements on the FB page with just two elements missing. This means, we ahve still space for improvement. A few suggestions: Advertise the page among the target audience to increase the current fan base; Add other social media tools to SMM plan and connect new tools with 束About損 section of the page. Use opinion polls and questions to engage the current audience and convert fans into prospective interns.

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INTERN & TRAVEL | A Social Media Report: Facebook + Twitter

  • 1. 1 / 10 To evaluate our social media campaign we decided to use the checklist presented by ShortStack (left). The checklist includes 12 elements and helps to evaluate the quality of our Facebook Page. This report will mostly focus on these elements and present the examples of our Facebook fan page in work. We added to this report a bit of interactivity, so that you can navigate through different elements of this checklist by clicking on the visual side bar to the left. To go back to this page click . Our social media campaign mostly focused on Facebook. The Twitter-account was made as a substitution to broadcast our FB activities and share come news on the go. But as the program hasnt been launched yet, there were also no news 束on the go.損 Social media report Facebook + Twitter prepared by team two Advertising and Sales KIMEP U Spring 2013
  • 3. 3 / 10 In our 束About損 section we put a short description of the program, the date it was 束founded損 (here we started from our first class in Spring semester 2013), and added the website URL. As the social media campaign mostly focused on Facebook, this is a primary social media tool were using. Unfortunately, we couldnt find the Twitter app at Facebook to connect it to FB page.
  • 4. 4 / 10 We decided to preserve the corporate style of Intern & Travel. Top picture: Cover photo (CP). Below left: CP description. Below right: Profile picture with a logo of Intern & Travel
  • 5. 5 / 10 Even though the program now has no active campaigns or sales promotions, we decided to put a Wix app with basic information about the program, the application procedure and our contacts in social media, icluding both Facebook and Twitter accounts, as well as a physical address of the Virtual University in the 束About損 section.
  • 6. 6 / 10 User engagement percentage: 18 23 = 0.7878% Content strategy Concering our content strategy, we decided to shuffle a bit the evalutation elements listed on the first page and to combine the elements 8 and 12 into one: Content strategy. While designing our content strategy and schedule we decided to focus on the following topics: - How to write resumes and cover letters; - Job searching tips; - Interesting places in the USA; - PR agencies in the USA; - Leadership development; - New PR tools and technologies. We chose these specific topics as we think that the tarhet audience of this page are young people, students with strong leadership skills and willingness to find a nice job and get profound experience.
  • 7. 7 / 10 Content strategy To the left you can see our full content strategy in work. Posts include: Text; Links; Photos; Photo albums; YouTube video links; Facebook videos.
  • 8. 8 / 10 Exclusive content Our content strategy included posts that we consider must interest the target audience, like tips on writing cover letters successfully and tricks on writing good resumes. Commenting Unfortunately in that short period of time that we started publishing our content, we got only 23 likes and havent yet built a strong and participating audience. So, the commneting element of our FB page was not develeoped. Branding We tried to have a unique and persistent brand image with the same pictures and style used in all our corporate communications, including Facebook. Twitter and the program website.
  • 9. 9 / 10 And this is our Twitter account: @intern_n_travel. As you can see, Tweets are made on the basis of the content shared on Facebook. Twitter profile picture also follows the corporate style used for the website and the Facebook page.
  • 10. 10 / 10 So, heres our checklist. You can see that we have 10 out of 12 elements on the FB page with just two elements missing. This means, we ahve still space for improvement. A few suggestions: Advertise the page among the target audience to increase the current fan base; Add other social media tools to SMM plan and connect new tools with 束About損 section of the page. Use opinion polls and questions to engage the current audience and convert fans into prospective interns.