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AdSparx Product Note

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Kunal Lagwankar
Kunal Lagwankar

NOVIX's AdSparx platform provides a video ad insertion solution that allows for targeted and personalized ads to be dynamically inserted into internet video streams. It stitches ads into content seamlessly at delivery time without any pre-encoding. The server-side only platform supports all devices and integrates with common streaming servers like Wowza and Flash Media Server. The platform includes interfaces for publishers and ad networks to manage content and ads.

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AdSparx Product Note NOVIX Technologies Private Ltd
Introduction This document provides technical and commercial details of the NOVIX AdSparx Video Ad Platform. This document defines the product offering in detail while briefly introducing the roadmap and timelines. Product Description NOVIX's AdSparx Platform provides the technology platform that allows video ad delivery capability for Ad networks and Content aggregators / distributors. AdSparx is the perfect solution to monetize Internet Video by providing value to advertisers and providing high experience to viewers. Features Dynamic Video Ad Insertion for Internet Video Inserting video advertisements dynamically at the time of delivery allows targeted and personalized advertisements. Using AdSparx, content distributors can now stream advertisements based on their location, device profile, type of requested content, etc. No pre-encoding of video content with Advertisements AdSparx understands that Ad campaigns are dynamic in nature and advertisements cannot be pre-encoded / pre-stitched with content. AdSparx stitches advertisements with content when it is being delivered to the end user. Delivering TV like high experience to End Users AdSparx ‘s patent-pending content and advertisement stitching algorithm brings a smooth transition while switching between video content and video advertisements. This provides for a superior TV like experience and does not disturb the end-user with buffering issues. Server Side Platform Only The platform is a server side solution and does not require any code changes in the client application. So getting started with AdSparx is very easy. Your time to market with an ad solution is within hours. Since no changes in client application, AdSparx supports advertisement streaming to all your client apps. Supports all Platforms AdSparx supports all platforms – all devices, resolutions, form factors. Devices may range from mobile phones, tablets to Connected TV. Works with your existing Streaming Infrastructure AdSparx integrates with Wowza, Apache and Flash Media Server, all three Industry standard streaming and delivery servers. AdSparx does not do the actual delivery of the content and leaves the responsibility of streaming and scalability to your streaming setup
Product Architecture Description Following is a block diagram of the system AdSparx Modules With reference to the above system diagram, the blocks are defined as software modules. Following briefly explains the blocks: Server Plugin / Module The Server Plugin / Module is an installable binary or a plugin as the case maybe that is compatible with Industry standard and most commonly used delivery servers. This module delivers the ad and content seamlessly to the client using the existing streaming server set up. Support for Streaming Servers Wowza, Apache, Flash Media Server * Support for Streaming protocols RTSP, RTMP, HLS, HTTP, HTML5 * Symbian, Android, J2ME, iOS, Blackberry, MS Support for devices Windows * Support for resolutions / form factors Mobile Phones, tablets, Web, Connected TVs Software platform supported Linux Operating System * Support for newer Industry standard delivery servers, protocols and devices will be added with newer versions and improvements
Publisher CMS Interface The server plugin / module interfaces with the publishers content management system and requires read access to the content repository Ad Network Interface The ad network interface provides a unified interface to the server plug-in / module for appropriate advertisement insertion. The ad network interface also provides various supporting services required by ad networks Ad Network Supporting Services a) Ad Network Zones / Profiles configurator uses configured zone parameters to automate ad content management b) Ad network CMS provides appropriate tools to ad networks to upload and manage advertisement content along with various parameters and zone configuration c) Ad Network Encoding services automates transcoding of advertisement content as per device, form factor and resolution support Appropriate Application Programming Interfaces will be provided to Ad network for integrating with the Ad Platform.

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AdSparx Product Note

  • 1. AdSparx Product Note NOVIX Technologies Private Ltd
  • 2. Introduction This document provides technical and commercial details of the NOVIX AdSparx Video Ad Platform. This document defines the product offering in detail while briefly introducing the roadmap and timelines. Product Description NOVIX's AdSparx Platform provides the technology platform that allows video ad delivery capability for Ad networks and Content aggregators / distributors. AdSparx is the perfect solution to monetize Internet Video by providing value to advertisers and providing high experience to viewers. Features Dynamic Video Ad Insertion for Internet Video Inserting video advertisements dynamically at the time of delivery allows targeted and personalized advertisements. Using AdSparx, content distributors can now stream advertisements based on their location, device profile, type of requested content, etc. No pre-encoding of video content with Advertisements AdSparx understands that Ad campaigns are dynamic in nature and advertisements cannot be pre-encoded / pre-stitched with content. AdSparx stitches advertisements with content when it is being delivered to the end user. Delivering TV like high experience to End Users AdSparx ‘s patent-pending content and advertisement stitching algorithm brings a smooth transition while switching between video content and video advertisements. This provides for a superior TV like experience and does not disturb the end-user with buffering issues. Server Side Platform Only The platform is a server side solution and does not require any code changes in the client application. So getting started with AdSparx is very easy. Your time to market with an ad solution is within hours. Since no changes in client application, AdSparx supports advertisement streaming to all your client apps. Supports all Platforms AdSparx supports all platforms – all devices, resolutions, form factors. Devices may range from mobile phones, tablets to Connected TV. Works with your existing Streaming Infrastructure AdSparx integrates with Wowza, Apache and Flash Media Server, all three Industry standard streaming and delivery servers. AdSparx does not do the actual delivery of the content and leaves the responsibility of streaming and scalability to your streaming setup
  • 3. Product Architecture Description Following is a block diagram of the system AdSparx Modules With reference to the above system diagram, the blocks are defined as software modules. Following briefly explains the blocks: Server Plugin / Module The Server Plugin / Module is an installable binary or a plugin as the case maybe that is compatible with Industry standard and most commonly used delivery servers. This module delivers the ad and content seamlessly to the client using the existing streaming server set up. Support for Streaming Servers Wowza, Apache, Flash Media Server * Support for Streaming protocols RTSP, RTMP, HLS, HTTP, HTML5 * Symbian, Android, J2ME, iOS, Blackberry, MS Support for devices Windows * Support for resolutions / form factors Mobile Phones, tablets, Web, Connected TVs Software platform supported Linux Operating System * Support for newer Industry standard delivery servers, protocols and devices will be added with newer versions and improvements
  • 4. Publisher CMS Interface The server plugin / module interfaces with the publishers content management system and requires read access to the content repository Ad Network Interface The ad network interface provides a unified interface to the server plug-in / module for appropriate advertisement insertion. The ad network interface also provides various supporting services required by ad networks Ad Network Supporting Services a) Ad Network Zones / Profiles configurator uses configured zone parameters to automate ad content management b) Ad network CMS provides appropriate tools to ad networks to upload and manage advertisement content along with various parameters and zone configuration c) Ad Network Encoding services automates transcoding of advertisement content as per device, form factor and resolution support Appropriate Application Programming Interfaces will be provided to Ad network for integrating with the Ad Platform.