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Editor's Notes

• #3: Committed to making it easy for everyone to purchase products and services for one trusted source at a reasonable price Serves in 37 countries on 5 continents
• #4: Replacing ‘L’ in Staples over “That was easy” campaign Writing great content that achieves our goal of connecting us with the right people require publication where those people spend time.  Social media platforms with promoted accounts. Example, an ad on Facebook would appear to someone that put Office Supplies as an interest.
• #5: Example: KPMG- big tax & audit company Staples Advantage: Business to business
• #6: Staples website is mobile friendly, they even encourage you to download their Staples, Inc. or Staples Advantage applications for your devices. Staples will drive toward a huge online expansion.  Online shopping has become much more of a necessity than shopping physically in stores. Besides increasing investments to drive growth online and in categories beyond office supplies, Staples will:  Focus more on online deals, and work toward expanding online sales and its Staples.com inventory.  Add an online chat for users to contact an employee or someone with more information rather than contact through email or calling. Make Customer Satisfaction their highest priority, especially online and through the app.  Include new categories for Staples, such as industrial products for restaurants and retail stores as well as household items like coffee.  Examples of the metrics Staples will track are: Time tracking of delivery Expected vs. actual delivery date Quality of the product images online Problem resolution elapsed time
• #7: Base social media advertising of how much they know of audience habits Example, our consumers probably read blogs for business or school, they may email newsletter subscribers, and they possibly religiously download podcasts to listen to while they work out. Therefore, it is best for Staples to reach out over a wide range of platforms for their advertisements.
• #8: Staples will promote the messages of: Daily Deals Reasonable prices of products and service Tracking and earning Staples' Rewards Staples' Advantage (business to business) Shopping by category (Searching What They Need) Store finder The users who click on the advertisement would be brought to mainly Staples Promotional Pages, but depending on which message was being used it would change the website page the user would be directed to. For example, a Staples Advantage advertisement would bring them to Staples’ online hub for the business-to-business division that helps from ordering products and more to advice for businesses. 
• #9: To look at metrics of which social media platform is most successful, Staples would check to see which ones have more consumers actively engaged.  Also, look at how many views, likes, comments, and user content are seen or posted by consumers. It should be studied how the cost-effectively reach to the largest audience possible and attraction to new customers the advertisements have made. Questionnaires can be made to test the ads as well. Google: with in-depth peek into just who is visiting their Web site, what kind of content they’re looking for, how long they’re staying on their site before going elsewhere, what they’re clicking and, most important, whether they’re converting into customers Use the information to see what customers find the most interesting, and then create additional content that appeals to your target market.
• #10: The big move will be expected to save the company $500 million as more and more people are shopping online. CLOSING STORE.