Red Bull is an energy drink brand that sold over 5.3 billion cans in 2013 across 166 countries, with over 9,500 employees after 26 years of operation. The document discusses Red Bull's target market and online market saturation as part of a final project for NMDL 2014.
2. OVERVIEW OF RED BULL
Red Bull gives you
wings
The Brand:
5.3 billion cans sold in
2013
Brand has been operating
for 26 years
Over 9,500 employees
Sold in 166 countries
around the world.
100% Recyclable cans
young males from ages 14-30 years old, of which whom we feel are young, active and inspirational figures. Our brand will look to attract musicians, extreme sport athletes, art aficionados, partygoers, and video gamers. As Red Bull we like and actually enjoy having such a young and enthusiastic demographic as people will view our company as an upcoming thriving company