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Adv 420 ppt.

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Janeé Broadway
Janeé Broadway

This document outlines a social media marketing strategy for a brand targeting 25-40 year olds interested in quality. The strategy involves utilizing platforms like social media to engage followers, advertise sales and events, and create incentives to attract more people to the website. The goals are to increase visibility, followers, and turn customers into ambassadors to broaden reach and increase consumers and sales over a 4-5 month period. Success will be measured by tracking changes in social engagement and landing page hits, comparing them to sales data.

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Adv 420 ppt.
Target Audience  25 to 40 years old  Disposable income  Interested in quality and a trusted brand
New Strategies  Utilize social media  Create new social media accounts to expand reach  Utilize Inbound Marketing strategies
Strategies Continued  Engage with followers  Create incentives (create call to action)  Advertise sales and special events  Use more hash tags  Link social media accounts
Goals  Increase visibility and reach  Increase followers, shares, likes, favorites, etc.  Change customers into ambassadors  attract more people to landing page (entice them to make a purchase)
How?  Create a unique post featuring a call to action  Limited time offer  Contest (create an incentive)  Advertise other social media accounts and website on every site  Link them to increase followers/visibility
How? (continued)  Create catchy hash tags  Encourage followers to use it  Simple and short  Engage with followers  Post pictures of them showing off their newest Polo styles  Use Inbound Marketing to interact/create ambassadors  Create looks on YouTube
Budget/Timeline  4 to 5 months  Priming customers to become ambassadors  Visibility increases over time  Utilizing social media is free
Measuring Success  Set monthly goals and track any changes in followers, shares, likes, favorites, etc.  Measure on each social media platform  Track landing page hits  Compare to sales and recent demand
Summary  Utilize social media by engaging with followers  Prime customers to become ambassadors  Use Inbound Marketing Strategies  Broaden reach  Increase consumers and sales

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Adv 420 ppt.

  • 2. Target Audience  25 to 40 years old  Disposable income  Interested in quality and a trusted brand
  • 3. New Strategies  Utilize social media  Create new social media accounts to expand reach  Utilize Inbound Marketing strategies
  • 4. Strategies Continued  Engage with followers  Create incentives (create call to action)  Advertise sales and special events  Use more hash tags  Link social media accounts
  • 5. Goals  Increase visibility and reach  Increase followers, shares, likes, favorites, etc.  Change customers into ambassadors  attract more people to landing page (entice them to make a purchase)
  • 6. How?  Create a unique post featuring a call to action  Limited time offer  Contest (create an incentive)  Advertise other social media accounts and website on every site  Link them to increase followers/visibility
  • 7. How? (continued)  Create catchy hash tags  Encourage followers to use it  Simple and short  Engage with followers  Post pictures of them showing off their newest Polo styles  Use Inbound Marketing to interact/create ambassadors  Create looks on YouTube
  • 8. Budget/Timeline  4 to 5 months  Priming customers to become ambassadors  Visibility increases over time  Utilizing social media is free
  • 9. Measuring Success  Set monthly goals and track any changes in followers, shares, likes, favorites, etc.  Measure on each social media platform  Track landing page hits  Compare to sales and recent demand
  • 10. Summary  Utilize social media by engaging with followers  Prime customers to become ambassadors  Use Inbound Marketing Strategies  Broaden reach  Increase consumers and sales