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Adv 420 the dia

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Erin McKay

This document outlines a marketing plan to promote an art gala event at the Detroit Institute of Arts targeted at college students on a budget of $5,000 over a 6 month timeline. It involves using catering companies, Google AdWords, word of mouth marketing and creating a family-friendly atmosphere with local entertainment and VIP treatment to build excitement about Detroit art and culture.

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Adv 420 the dia
TARGET AUDIENCE ? College Students
BIG IDEA ? Art Gala ? DIY @ The DIA
METRICS ? 6 month timeline ? Feedback
BUDGET ? Catering Companies ? Google AdWords ? $5,000
TOOLS AND TACTICS
SUMMARY ? Campaign begins January 20,2015 ? Gala May 22,2015 ? Family-Friendly atmosphere
? Local entertainment ? VIP treatment
HOW THE DIA WILL BE SUCCESSFUL ? Word of mouth ? Excitement about Detroit
FUTURE GOALS ? Art Collections that interest college Students ? History through art

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Adv 420 the dia