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TOYOTA COMPANY
Digital Presentation Strategy
By: Sungil, Lee
COMPANY BACKGROUND
CAMPAIGN

Drive best Japanese Car
Everyone can afford to
Luxuries Car
Efficient and Performance

Scion, Toyota, Lexus
TARGET AUDIENCE

Whoever need brand new cars.
From mid-twenties though late-fiftie
s
Its affordable and luxuries
THE BIG IDEA

Have to compete with other auto
mobile company
Better digital strategy is key to
success
KEY PERFORMANCE INDICATOR

Google Adwords

New key words search

Counts of advertisement
view
TOOLS & TACTICS
BUDGET
Estimated budget for 6
months will be $90,000.
$60,000 will be used for
Google.
 Rest of $30,000 will be
used for social media
A half of budget is focus
ed on first month to incre
ase awareness of Toyota
Company
SUMMARY

Better digital marketing
strategy than other
automobile company
Pay per Click on Google
Adwords
Spreading existence of
Toyota Company though
social media
DRIVE THE BEST CAR: TOYOTA COMPANY

www.toyota.com

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