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The document outlines Toyota's digital presentation strategy, which aims to compete with other automobile companies through an improved digital strategy. The strategy targets mid-twenties to late fifties buyers and will focus on Google Adwords and social media over a six month period with a $90,000 budget, with $60,000 going towards Google and $30,000 towards social media. The goal is to increase awareness of Toyota's affordable, efficient, and high-performance vehicles.
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Adv presentation
- 1. TOYOTA COMPANY Digital Presentation Strategy By: Sungil, Lee
- 3. CAMPAIGN Drive best Japanese Car Everyone can afford to Luxuries Car Efficient and Performance Scion, Toyota, Lexus
- 4. TARGET AUDIENCE Whoever need brand new cars. From mid-twenties though late-fiftie s Its affordable and luxuries
- 5. THE BIG IDEA Have to compete with other auto mobile company Better digital strategy is key to success
- 6. KEY PERFORMANCE INDICATOR Google Adwords New key words search Counts of advertisement view
- 8. BUDGET Estimated budget for 6 months will be $90,000. $60,000 will be used for Google. Rest of $30,000 will be used for social media A half of budget is focus ed on first month to incre ase awareness of Toyota Company
- 9. SUMMARY Better digital marketing strategy than other automobile company Pay per Click on Google Adwords Spreading existence of Toyota Company though social media
- 10. DRIVE THE BEST CAR: TOYOTA COMPANY www.toyota.com