ADVANCED 21st-Century-Communication-4-SB.pdf

Feb 21, 20240 likes679 views

Carla Caruso, PhD

Livro de ingles para discuss茫o B2 level

The document provides an overview of search engine optimization (SEO) presented at a meetup. It defines SEO as optimizing websites to rank highly in search engine results. Key points covered include the importance of SEO given that 97% of searchers don't look past the first page of results, common SEO myths, and on-page and off-page optimization techniques like keyword research and link building. The presenter emphasizes that while some see SEO as expensive, the costs of being invisible to 97% of searchers is even greater.

攴鸽鞀� 頃错偣 & 雿办澊韯� 頂勲雿曧姼 (Growth Hacking & Data Product) - 瓿犽劌韯� 瓿犾榿順� (Gonnector Dylan Ko)Dylan Ko

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* 頃措嫻臧曥棸甏€霠� 靸侅劯鞚疙劙敕� - https://fyi.so/2Rl04JS [氇╈皑] 1. 攴鸽鞀� 頃错偣鞝滊寑搿� 氚旊澕氤搓赴 2. 靹犿儩鞚� 鞎勲媽頃勳垬鈥滉皽鞚疙檾 (Personalization)鈥� 鞚� 氤胳 3. 臧滌澑頇旊ゼ甑槃頃橂姅 CDP (Customer Data Platform)鞚� 旮€搿滊矊順侅嫚靹标车靷 4. 鞚� 氇摖頇旊憪鞚� 鞝戩爯鈥滊嵃鞚错劙頂勲雿曧姼 (Data Product)鈥� 鞚� 頃奠嫭 5. 雿办澊韯� 頂勲雿曧姼毳� 鞛� 毵岆摛旮� 鞙勴暅靹滊箘鞀�/雿办澊韯� 霐旍瀽鞚� 氚╇矔搿犼臣旮绊儉 * 2018雲� 10鞗� 29鞚� 霌滊頂岆煬鞀� 臧曤偍鞝愳棎靹� 銋嶃厤銋呫厖鞎勳勾雿半(PPSS Academy)臧€ 欤检禍頃� 2鞁滉皠韸龟皶 '攴鸽鞀� 頃错偣瓿� 雿办澊韯� 頂勲雿曧姼' 鞚� 臧曥棸鞀澕鞚措摐 [Agenda] 1. How to understand Growth Hacking properly 2. Not option but mandatory, Personalization's essence 3. Global innovation use cases of personalization using CDP(Customer Data Platform) 4. The core of Data Product, which is the base of all the above things 5. The methodology of service and data architecture design and other detail things to make a well-made data product #攴鸽鞀ろ暣韨� #雿办澊韯办暋靺� #瓿犽劌韯� #雿办澊韯办偓鞚挫柛鞀� #靹滊箘鞀る敂鞛愳澑 #GrowthHacking #DataAction #DataScience #Gonnector #ServiceDesign

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Semantic seo and the evolution of queriesBill Slawski

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This document summarizes how Google search results are evolving to include more semantic data through direct answers, structured snippets, and rich snippets. It provides examples of direct answers being extracted from authoritative sources using natural language queries and intent templates. It also discusses how including structured data like tables, schemas, and markup can help search engines understand and display page content in a more standardized way. While knowledge-based trust is an interesting concept, current search ranking still primarily relies on link analysis and does not consider factual correctness.

Facebook Ads for Real Estate ProfessionalsMarket Leader

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The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

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This document discusses how to audit the topical authority of competitors by analyzing how they cover topics related to their industry or niche. It recommends clustering keywords by topic, then exporting rankings to see how well competitors cover different topics. The document provides a template for conducting a topical authority audit and analyzing a competitor's coverage of various topics to identify opportunities to improve one's own content coverage.

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This document discusses parsing and analyzing large web server log files at scale. It summarizes that log files are usually huge in size and cannot be loaded entirely into memory. It proposes sequentially parsing chunks of lines and saving them to an efficient file format like Parquet to combine the files. This allows faster writing, reading and ingestion times compared to the raw log file format. Specific Python libraries like Pandas, Apache Arrow and Apache Parquet are used to efficiently convert and store the log data. A logs_to_df function is also defined that parses common/combined log formats line by line and saves chunks as Parquet files for scalable analysis of large log datasets.

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The document provides tips for building a comprehensive SEO strategy, including how to discover SEO opportunities, prioritize efforts using data science methods, develop a strong content strategy, and track the right metrics. It recommends evaluating existing and new volume, understanding relevancy and authority gaps, categorizing data sets, mapping the full user funnel, and defining primary and secondary KPIs. The presentation discusses analyzing opportunity types, prioritizing based on algorithms, developing tactical plans, understanding the search landscape, applying a full funnel connection, and understanding reporting roles.

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[氅旍“氙鸽敂鞏碷 2023 韮€瓴� 攵勳劃毽彫韸竉40雽€MezzoMedia

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SEO Case Studiesdominicktaylor

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This document summarizes two SEO case studies and the SEO expert's qualifications. For the first case study, SEO increased unique visitors by 130% and conversion rate by 1.57% for a cartoon website through on-page optimization and social media link building. The second case study improved search positioning through keyword research, customized on-page elements, and social promotion, resulting in 20% growth in paid search. The expert offers international experience, a holistic digital marketing approach, analytical skills, creativity, and passion for SEO.

The Big SEO Migration - Learnings from a first time hiker ReneHarris7

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In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.

Growing your Search Results in International Markets at #inbound18Aleyda Sol铆s

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Assessing Remote Talent to Scale Up SEO Success Begum Kaya

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PPC Restart 2023: Ladislav Vitou拧 - AI pro PPC: Mezi hypem a realitouTaste

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Revolu膷n铆 n谩stroj nebo p艡ece艌ovan媒 trik? Zaj铆m谩 v谩s, jak m暖啪e um臎l谩 inteligence zlep拧it spr谩vu PPC, ale z谩rove艌 jste skepti膷t铆 k tomu, co se kolem n铆 d臎je? Prozkoum谩me praktickou str谩nku AI v ka啪dodenn铆 spr谩v臎 kampan铆, prozkoum谩me v媒hody, omezen铆 a realistick谩 o膷ek谩v谩n铆 od pou啪铆v谩n铆 AI. Kriticky se tak茅 pod铆v谩me na b臎啪n茅 myln茅 p艡edstavy a humbuk kolem AI v PPC a pod铆v谩me se bl铆啪, jak funguje a co n谩m jako technologie m暖啪e nab铆dnout.

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1) O documento apresenta uma proposta metodol贸gica para o ensino de matem谩tica e portugu锚s em um supermercado. 2) A metodologia sugere atividades pr谩ticas como identificar instrumentos de medida, realizar contagens, utilizar opera莽玫es matem谩ticas b谩sicas e ler/escrever. 3) Tamb茅m discute diferen莽as entre o ensino usual de matem谩tica, que 茅 mais expositivo, e uma abordagem que valoriza a intui莽茫o e resolu莽茫o de problemas dos alunos.

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This document provides an analysis of Nike, Inc. for 2009. It includes sections on Nike's history, vision and mission statements, external and internal assessments, financial statements and ratios for 2009, and strategic recommendations. Key points analyzed include Nike's strong brand name, marketing campaigns, research and development capabilities, portfolio diversity and financial position as strengths, and high product pricing, revenue dependence on footwear, and manufacturing issues as weaknesses. Opportunities discussed are expanding into new markets and recycled materials, while threats include high competition and negative public perceptions. Overall recommendations are made to further promote a fashion image, expand into new markets and customer groups, and strengthen alliances regarding social responsibility.

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O documento discute o uso da percep莽茫o ambiental como instrumento de gest茫o em aplica莽玫es ligadas 脿s 谩reas educacional, social e ambiental. Ele apresenta o N煤cleo de Estudos em Percep莽茫o Ambiental (NEPA) da Faculdade Brasileira, que desenvolve pesquisas sobre a percep莽茫o ambiental de segmentos formadores de opini茫o. O NEPA aplicou question谩rios sobre percep莽茫o ambiental em professores e alunos da faculdade para avaliar o n铆vel de conscientiza莽茫o sobre problemas ambientais da regi茫o.

Activity for Corporate Finance para discuss茫oCarla Caruso, PhD

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American_Headway_2_Student_Book_third_Ed.pdfCarla Caruso, PhD

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international-capital-markets-glossary-report-2023.pdfCarla Caruso, PhD

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Apresenta 130812114427-phpapp01-converted[1]Carla Caruso, PhD

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Projeto supermercadoCarla Caruso, PhD

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Conceitos e falsos conceitos os casos das fake newsCarla Caruso, PhD

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Nike pp finalCarla Caruso, PhD

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