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Advanced SEO Techniques and Basics
SEO is the activity of optimizing Web pages or
whole sites in order to make them more search
engine friendly, thus getting higher positions in
search results.
 On-page

Optimization
 Off-Page Optimization
Basic factors for On-Page-SEO
 Title
 Meta Description
 Meta Tags(Keywords)
 Content of the website
 Image Optimization
 URL Navigation
 Site map generation(Google Analytics and
Google Web master tools)
 Major

functioning of Off-Page SEO is
 Increasing Link Building and Link popularity
and Social sharing's.
1.

2.
3.
4.
5.

6.

Link: Quality
Link: Quantity
Trust: Authority
Trust: Piracy
Social: Connections & Interactions
Personalization: Country & Locality
Advanced SEO Techniques and Basics
 Linkso
o
o

Effective inbound and outbound links.
Using effective anchor keywords.
URL navigation for website

 Content


Everything is changeable in digital marketing , but
content only play a vital role.

 Social


Media

Social Media play a huge role of promoting a
website. Ex: Google +, Facebook
, Twitter, Pinterest ,etc
Content marketing is a marketing technique of creating and
distributing relevant and valuable content to attract, acquire, and
engage a clearly defined and understood target audience  with the
objective of driving profitable customer action.
Content only play a vital role in Digital Marketing, Without quality content nothing

is possible
Mobile technology play a huge role in online marketing. Designing a new websites
are compatible with mobile technology. And also millions of applications
everyday created for mobile technology. Because of its development and
importance.
Strong Brand is playing an important role in SEO. Building a
brand popularity may helps in some critical issues.




Social media now doing an important role in SEO. Especially Google+ .
Social sharing has to be creating a more audience and promoting a
products brands. Search engines calculating social sharing for website
quality.
Social networking sites Facebook, Google+, Twitter, LinkedIn, Pinterest
and etc. Everything play a huge role in website promotion in online.
PPC has Increasing
visitors ,Promoting
products and also
ROI.
Advanced SEO Techniques and Basics
Advanced SEO Techniques and Basics

More Related Content

Advanced SEO Techniques and Basics

  • 2. SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.
  • 4. Basic factors for On-Page-SEO Title Meta Description Meta Tags(Keywords) Content of the website Image Optimization URL Navigation Site map generation(Google Analytics and Google Web master tools)
  • 5. Major functioning of Off-Page SEO is Increasing Link Building and Link popularity and Social sharing's. 1. 2. 3. 4. 5. 6. Link: Quality Link: Quantity Trust: Authority Trust: Piracy Social: Connections & Interactions Personalization: Country & Locality
  • 7. Linkso o o Effective inbound and outbound links. Using effective anchor keywords. URL navigation for website Content Everything is changeable in digital marketing , but content only play a vital role. Social Media Social Media play a huge role of promoting a website. Ex: Google +, Facebook , Twitter, Pinterest ,etc
  • 8. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. Content only play a vital role in Digital Marketing, Without quality content nothing is possible
  • 9. Mobile technology play a huge role in online marketing. Designing a new websites are compatible with mobile technology. And also millions of applications everyday created for mobile technology. Because of its development and importance.
  • 10. Strong Brand is playing an important role in SEO. Building a brand popularity may helps in some critical issues.
  • 11. Social media now doing an important role in SEO. Especially Google+ . Social sharing has to be creating a more audience and promoting a products brands. Search engines calculating social sharing for website quality. Social networking sites Facebook, Google+, Twitter, LinkedIn, Pinterest and etc. Everything play a huge role in website promotion in online.
  • 12. PPC has Increasing visitors ,Promoting products and also ROI.