Adventures in Outsourcing: LavaCon 2015 Proposal
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The document discusses considerations for outsourcing content projects, including how to choose a provider that meets needs, set expectations for external contributors and internal stakeholders, and tips for saving time and money when scaling. It outlines that while outsourcing promises quick, affordable content, without research and planning it can create more problems. The session will teach how to evaluate vendors, establish publishing workflows, and manage expectations across contributors and budget owners.
Adventures in Outsourcing: LavaCon 2015 Proposal
- 1. 息TechTarget1 IN OUTSOURCING A Guide to Navigating the Wild World of Content Providers Ben Rubenstein
- 2. Session description 2 Session type: Breakout* So, you need some outside help on a big content project. - The good news: There are many providers that promise quick, affordable, high-quality content. - The bad news: Without research and planning, you risk creating more problems for your organization to solve. Ill outline key considerations for any content outsourcing project, from vendor evaluation to publishing workflows. *Based on a real, active project
- 3. In this session, you will learn 3 How to choose a content provider that meets your specific needs (and avoid paying for unnecessary features) How to set expectations for external contributors - and internal stakeholders who control the budget Tips for saving time and money as you scale
- 4. About Ben Rubenstein 4 Senior Manager, Social Media + Online Community TechTarget Previous Speaker LavaCon 2013 + 2014 benrubenstein.net @ben_rubenstein