Advertisement evaluation grid
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This document provides an evaluation grid for reviewing advertisements created by groups. The grid includes criteria for evaluating video features like language, pronunciation, acting, set design, costumes, and screenplay elements. It also includes criteria for technical features like video quality, sound, and lighting. Evaluators are asked to assess how clear the ad's message is and provide an overall score on a 5-point scale. Space is included for personal comments on strengths and weaknesses along with an overall impression.
Advertisement evaluation grid
- 1. Advertisement Evaluation Grid Use the grid below to evaluate your mates’ work Evaluator: …………………………………………………………………………….. Date: …………………………………… Group Video Features Language Correctness Use Pronunciation Artistic Acting Setting Set Costume Screenplay Original Creative Fun Technical Video image features Sound Lighting Ad Aim Clear message Overall score Personal Strong points comment Weak points Overall impression: Use the following scale to assess the work: 1 - very poor 2 - poor 3 - acceptable 4 - good 5 - excellent