Advertisement explaining principles of persuasion
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1. The document discusses a cement company called Wonder Cement that was incorporated in 2005 with a goal of becoming a leading player in the industry through quality, trust, and transparency. 2. It then discusses a marketing campaign for Wonder Cement called "Shuruaat Karo" (Make a Beginning) focused on education, which became very popular on social media in 2017. 3. The last sections discuss how the campaign used principles of persuasion from Robert Cialdini and Aristotle to increase emotional connection and commitment to the company's message of supporting education.
Advertisement explaining principles of persuasion
- 3. ABOUT THE COMPANY (WONDER CEMENT) 1. incorporated on 26th day of August, 2005 2. ambition and passion to establish as a leading player in the industry 3. corporate culture of the company is built on the values and ethos of quality, trust and transparency 4. emphasis on technological superiority °Â±á³Û?´¡µþ°¿±«°Õ³Õ±õ¶Ù·¡°¿°ä±õ´¡³¢¶Ù±õ±·±õ¡¯³§´¡¸é±õ³§°Õ°¿°Õ³¢·¡°Õ±á´¡±·°³§
- 5. Concept: Zahid Khan (Head ¨C Branding) Production House: Chrome Pictures Director: Amit Sharma Producer: Poonam Wahi ¡°pehel karo shuruaat karo, karo tou pakki baat karo¡± °Â±á³Û?´¡µþ°¿±«°Õ³Õ±õ¶Ù·¡°¿°ä±õ´¡³¢¶Ù±õ±·±õ¡¯³§´¡¸é±õ³§°Õ°¿°Õ³¢·¡°Õ±á´¡±·°³§
- 6. NOTES THE CAMPAIGN 1. unveiled on 20th May 2017 2. theme- "Shuruaat Karo¡± ( Make a beginning) 3. strong message for providing education THE STATS-VIEWS 1. Facebook- 2.6 million 2. YouTube- 0.9 million 3. Instagram- 0.5 million °Â±á³Û?´¡µþ°¿±«°Õ³Õ±õ¶Ù·¡°¿°ä±õ´¡³¢¶Ù±õ±·±õ¡¯³§´¡¸é±õ³§°Õ°¿°Õ³¢·¡°Õ±á´¡±·°³§
- 7. CIALDINI¡¯S PRINCIPLES Reciprocity Giving back to the society as a whole Scarcity Schools and free education is a scarce resource for the poor Commitment Committed to educated the children Liking Role of the assistant was a crucial one Authority Villagers followed the lead of the teacher °Â±á³Û?´¡µþ°¿±«°Õ³Õ±õ¶Ù·¡°¿°ä±õ´¡³¢¶Ù±õ±·±õ¡¯³§´¡¸é±õ³§°Õ°¿°Õ³¢·¡°Õ±á´¡±·°³§
- 8. ETHOS An individual¡¯s brand PATHOS ARISTOTLE¡¯S PRINCIPLES The emotional connection LOGOS Logic behind the actions °Â±á³Û?´¡µþ°¿±«°Õ³Õ±õ¶Ù·¡°¿°ä±õ´¡³¢¶Ù±õ±·±õ¡¯³§´¡¸é±õ³§°Õ°¿°Õ³¢·¡°Õ±á´¡±·°³§
- 9. CREDITS: This presentation template was created by ºÝºÝߣsgo, including icons by Flaticon, and infographics & images by Freepik THANKS Do you have any questions? °Â±á³Û?´¡µþ°¿±«°Õ³Õ±õ¶Ù·¡°¿°ä±õ´¡³¢¶Ù±õ±·±õ¡¯³§´¡¸é±õ³§°Õ°¿°Õ³¢·¡°Õ±á´¡±·°³§ FACULTY GUIDANCE: DR. SHRADHA KABRA