Affilae - Advertiser affiliate marketing guide (EN)
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Affilae is a SaaS affiliate marketing platform that allows advertisers to directly manage their affiliate programs and track performance. Key features include: - Setting up commission rules like CPA, CPL, CPC to calculate affiliate payouts - Managing affiliates and assigning them to groups with customized commission rates - Providing affiliates with banners, product feeds, and tracking links to promote campaigns - Analyzing conversion data and funnels to understand customer behavior - Processing affiliate payouts and providing reporting on campaign performance
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Affilae - Advertiser affiliate marketing guide (EN)
- 1. Tracking, Attribution, Analytics CPA, CPL, CPC campaigns ADVERTISER GUIDE
- 2. Discover A鍖lae A鍖lae is the next generation SaaS a鍖liate marketing software. It allows advertisers, agencies, and networks to directly control, manage and track their a鍖liate programs and networks of publishers, to maximize their ROI. CPA, CPS, CPL and CPC o鍖ers. A鍖lae is optimized to manage partnerships live. You now have a unique relationship with your a鍖liates, without midlemen. To know more: a鍖lae.com 2
- 3. Why choose A鍖lae ? A鍖lae revisits the traditional way to do a鍖liate marketing, and innovates to meet the most common problems in the a鍖liate marketing market industry. An advanced SaaS performance marketing software, reliable and secure, especially against cookie-stu鍖ng fraud. A unique, fully customizable, weight-based payouts split between a鍖liates Direct SEO friendly a鍖liate links Real time reporting, analytics, noti鍖cations, alerts and messaging Take a look at the demo: a鍖lae.com/en/demo 3 1 3 4 2
- 4. Summary A鍖lae 4 ≒ Advertiser home 5 ≒ Dashboard 6 ≒ Commission rules 7 ≒ A鍖liates management 9 ≒ Ad elements & product feeds 10 ≒ Banner rotator 11 ≒ Conversions Management 12 ≒ Conversion funnel 13 ≒ Payments Management 14 ≒ Reporting 15 FAQ 16 Contact us 17
- 5. Advertiser home 5 When your connect on A鍖lae, you can access the Publisher Home, to manage : 1 2 3 Click on add a new program to setup a new one Your campaigns and personal details Click on manage this program to access your dashboard 1 2 3
- 6. Dashboard Visualize your key performance indicators in real time. 6 1 31 Your dashboard: An overview of your business. 2 Conversion funnels for each conversion (ref slide 13) Your most recent conversions with their conversion funnels.
- 7. 7 Commission Rules & A鍖liate Groups (1/2) How to setup a commission rule? 1 Many possibilities: CPA, CPL , CPC, CPC+CPL, CPC+CPA etc. a. Click on 束油Add油a commission attribution rule 損 b. Complete the form and click on 束油Add rule油損 NB: you can change this setup by clicking on pencil button. 1
- 8. 8 Commission Rules & A鍖liate Groups (1/2) Apply a commission rule to an a鍖liate group. * 1. Click on 束油Add an a鍖liate group油損 2. Enable the right rules to selected group 3. Set the commission rates. NB : You can then edit the con鍖guration by clicking on the "pencil" * Be careful, your new a鍖liates are automatically placed in the default group. To apply a di鍖erent group please go to "my a鍖liates" menu and click on "edit a partnership"
- 9. A鍖liates Management Add new a鍖liate here, they will receive their password by email noti鍖cation. Key performance indicators. Action : contact your a鍖liate, stats, edit partnerships, stop the partnership 9 1 2 3 1 2 3 束油My a鍖liates油損 list all of your partnerships.
- 10. Ad elements & Product feeds 10 21 This page lists all advertising elements you can use to promote your campaigns and their KPIs. Download the item, get your a鍖liate tracking link, impression pixel. 1 2 3 3 "Feed Products" tab: you can drop your product feeds for your a鍖liates (Text, XML, CSV etc.)
- 11. 11 The Banner rotators 1 2 Add a banner rotator and tag it (ex : format 300x250) Then, click on 束油add a banner rotator油損 and choose banners tagged in the same format. And 鍖nally, your a鍖liates recieve a javascript code to put on their website, which displays the banner rotator. NB : The update is very simple via the tags system: add or modify a banner (束油ads油損 tab) and tag it in the same format. It will be added automatically in the banner rotator. 3 The 束油banner rotators油損 , allow you automatically update banners on your a鍖liate websites. 1
- 12. Conversions Management 12 2 1 All your conversions. 3 Visibility on the conversion funnel (slide 14) Two validation modes: manual or automatic Adding a conversion manually / .csv export / batch conversion validation (.csv) 2 1 3
- 13. Conversion funnel Witch a鍖liates and channels contribution ? Conversion funnels help you to better understand the behavior of your customers. Which banner ? When ? Via which channel ? ...you will learn a lot ! PS: track your other tra鍖c sources (Facebook, Twitter, Adwords etc.) 13 *
- 14. Payments management 14 Before they reach the minimum threshold con鍖gured in your program settings. When the minimum threshold is reach there are two possibilities : Your a鍖liates send their invoices You trigger a billing request (see page 8) A鍖liate invoices or attached with each payments requests. All your payments requests.
- 15. Reporting Reporting allows you to understand live stats of your partnerships. Identify your top publishers, ads and commission rules Save reports easily and access them at any time, to optmize your campaigns and maximize your ROI. 15 1 2 3 1 2 3 Visualize, analyze & optimize!
- 16. FAQ Can I manage many a鍖liate progams in the same account? 端錫Sure, in your 束油advertiser home油損 click on 束油add an a鍖liate program油損 How split commission mode works? 端錫When油many a鍖liates油contribute to油the same conversion funnel, the commission is油splitted油accordind to a weights mecanism. 端錫You can therefore油boost the payouts油of your油key a鍖liates. How can I make a deeplink ? 端錫In your partnerships, you have an a鍖liate ID, like this 束油#ae1油損. 端錫Each a鍖liates can add his ID at the end of each url ie : www.mywebsite.com#ae1 16
- 17. Contact us Feel free to contact us for any information, support request, or just your feedback, we will be glad reply to you :) contact@a鍖lae.com 17