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Advertising

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The document defines advertising as a form of communication used to encourage or persuade audiences to take action through paid messages in various media. It discusses criticisms of advertising such as it being a nuisance, invading public spaces, and using psychological pressure. The document also defines product placement and jingles used in advertising, and provides examples of each through YouTube links.

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Advertising 誤 Ansehee
Advertising(definition) Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Advertising (Criticisms) While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial e-mail and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. Many even feel that often, advertisements exploit the desires of a consumer, by making a particular product more appealing, by manipulating the consumers needs and wants.
Advertising Product placement, or embedded marketing, is a form of PPL(Pr advertisement, where branded goods or services are placed in a context oduct Placem usually devoid of ads, such as movies, music videos, the story line of ent) television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured. A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and moaning that explicitly promote the product being advertised, usually through the use of one or more advertising Jingle slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Jingles are a form of sound branding. In Korea it called CM song.
Advertising (PPL) http://www.youtube.com/watch?v=Inscky6EyQ8 (This short video has collected some of the product placement spoofs from Peter Weir's The Truman Show.)
Advertising (Jingle) http://www.youtube.com/watch?v=JLaS1wk93oc Jingles example : Lotte a duty-free shop http://www.youtube.com/watch?v=eDyfMnnIluc Jingles example : Tous Les Jours
Reference Definition Criticisms (Wikipedia) Photo & short video (http://www.youtube.com/watch?v=Inscky6EyQ8)

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Advertising

  • 1. Advertising 誤 Ansehee
  • 2. Advertising(definition) Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
  • 3. Advertising (Criticisms) While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial e-mail and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. Many even feel that often, advertisements exploit the desires of a consumer, by making a particular product more appealing, by manipulating the consumers needs and wants.
  • 4. Advertising Product placement, or embedded marketing, is a form of PPL(Pr advertisement, where branded goods or services are placed in a context oduct Placem usually devoid of ads, such as movies, music videos, the story line of ent) television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured. A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and moaning that explicitly promote the product being advertised, usually through the use of one or more advertising Jingle slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Jingles are a form of sound branding. In Korea it called CM song.
  • 5. Advertising (PPL) http://www.youtube.com/watch?v=Inscky6EyQ8 (This short video has collected some of the product placement spoofs from Peter Weir's The Truman Show.)
  • 6. Advertising (Jingle) http://www.youtube.com/watch?v=JLaS1wk93oc Jingles example : Lotte a duty-free shop http://www.youtube.com/watch?v=eDyfMnnIluc Jingles example : Tous Les Jours
  • 7. Reference Definition Criticisms (Wikipedia) Photo & short video (http://www.youtube.com/watch?v=Inscky6EyQ8)