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Advertising

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Abhilesh Patwal
Abhilesh Patwal

This document discusses different types of advertising. It explains that advertising draws people's attention to goods, services, and ideas using various media like newspapers, magazines, television, radio, and the internet. Advertisements can be used to inform people about products and services or to send messages to society. There are two main types - commercial advertisements created by companies to promote their products, and social advertisements which are created by governments or non-profits to benefit society. The document provides examples of social advertisements focused on health issues like polio eradication and the dangers of smoking.

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Advertising
UNDERSTANDING ADVERTISING MADE BY ------- ABHILESH PATWAL
WHAT IS ADVERTISING ADVERTISING MEANS DRAWING PEOPLES ATTENTION TO GOODS AND SERVICES OR IDEAS. IT IS DONE THROUGH VARIOUS MEDIA,INCLUDING NEWSPAPERS,MAGAZINES,HOARDINGS T.V.RADIO,INTERNET.
USES OF ADVERTISEMENTS Most advertisements are meant to tell people about various goods and services. Adv. may be used to give messages to society. It is also a source of income for the people who design and create advertisements.
TYPES OF ADVERTISEMENTS 1. COMMERCIAL ADVERTISEMENTS 2. SOCIAL ADVERTISEMENTS
Advertising
Advertising
WHAT SOCIAL ADVERTISING MEANS SOCIAL ADVERTISING IS ALSO CALLED AS PUBLIC SERVICE ADVERTISING AND IS DONE FOR THE BENEFIT OF THE PEOPLE. IT IS DONE MAINLY BY THE GOVERNMENTS.
Advertising
Most roadside cigarette shops in India have a device for consumers to light cigarettes. Using this as a medium, Courage India, a leading NGO, has come up with a unique device that vividly demonstrated the harm smoking can do. The two small coils, one on either lung, were designed to light up at the press of a button, after which the smoker could press the cigarette tip against it to get a light - making it very clear what cigarette smoking does to the human body. Over time, the area around the lungs that the smoker used to light up became black and discoloured.
Advertising
POLIO ERADICATION ADVERTISEMENTS
BRAND A Product advertisement is usually created for a product that has been branded and specially packed to distinguish it from other similar products in the market . Such a product is called a BRAND. It is supposed to have a special qualities which give it an image of its own.
Advertising
Advertising
Most of the firms using women for their product rather than man only because women can attract more customers for their products than a man. Its good that women of our country are now free from any restriction but it should be limited because excessive of anything can make the situation worst. Advertisements are the part of globalisation which creates equal opportunities for men and women both so it should be utilised efficiently
Advertising
France has launched a multi-pronged effort to curb the use of mobile phones by children, amid growing fears that cellphones cause cancer and other illnesses. Any advertisements encouraging children under 12 to use the devices are set to be banned, with warnings that children under six are particularly at risk.
SOCIAL RESPONSIBILITY OF ADVERTISERS The producers always try to show that their products are better than those of their rivals but they should not------ MAKE FALSE CLAIMS ABOUT THEIR PRODUCTS. HURT THE FEELINGS OF PEOPLE OF ANY CASTE,RACE,SEXOR RELIGION. CONTAIN UNFAIR REMARKS ABOUT RIVALS.
INEQUALITY AND ADVERTISING ADVERTISING promotes the belief that all products and their users are not equal. Advertisements create and those who do not fit into these stereotypes are shown as inferior. Advertisements give rise to among those who cannot buy branded products for their loved ones. It causes to small manufacturers who cannot afford to advertise their products.

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Advertising

  • 3. WHAT IS ADVERTISING ADVERTISING MEANS DRAWING PEOPLES ATTENTION TO GOODS AND SERVICES OR IDEAS. IT IS DONE THROUGH VARIOUS MEDIA,INCLUDING NEWSPAPERS,MAGAZINES,HOARDINGS T.V.RADIO,INTERNET.
  • 4. USES OF ADVERTISEMENTS Most advertisements are meant to tell people about various goods and services. Adv. may be used to give messages to society. It is also a source of income for the people who design and create advertisements.
  • 5. TYPES OF ADVERTISEMENTS 1. COMMERCIAL ADVERTISEMENTS 2. SOCIAL ADVERTISEMENTS
  • 8. WHAT SOCIAL ADVERTISING MEANS SOCIAL ADVERTISING IS ALSO CALLED AS PUBLIC SERVICE ADVERTISING AND IS DONE FOR THE BENEFIT OF THE PEOPLE. IT IS DONE MAINLY BY THE GOVERNMENTS.
  • 10. Most roadside cigarette shops in India have a device for consumers to light cigarettes. Using this as a medium, Courage India, a leading NGO, has come up with a unique device that vividly demonstrated the harm smoking can do. The two small coils, one on either lung, were designed to light up at the press of a button, after which the smoker could press the cigarette tip against it to get a light - making it very clear what cigarette smoking does to the human body. Over time, the area around the lungs that the smoker used to light up became black and discoloured.
  • 13. BRAND A Product advertisement is usually created for a product that has been branded and specially packed to distinguish it from other similar products in the market . Such a product is called a BRAND. It is supposed to have a special qualities which give it an image of its own.
  • 16. Most of the firms using women for their product rather than man only because women can attract more customers for their products than a man. Its good that women of our country are now free from any restriction but it should be limited because excessive of anything can make the situation worst. Advertisements are the part of globalisation which creates equal opportunities for men and women both so it should be utilised efficiently
  • 18. France has launched a multi-pronged effort to curb the use of mobile phones by children, amid growing fears that cellphones cause cancer and other illnesses. Any advertisements encouraging children under 12 to use the devices are set to be banned, with warnings that children under six are particularly at risk.
  • 19. SOCIAL RESPONSIBILITY OF ADVERTISERS The producers always try to show that their products are better than those of their rivals but they should not------ MAKE FALSE CLAIMS ABOUT THEIR PRODUCTS. HURT THE FEELINGS OF PEOPLE OF ANY CASTE,RACE,SEXOR RELIGION. CONTAIN UNFAIR REMARKS ABOUT RIVALS.
  • 20. INEQUALITY AND ADVERTISING ADVERTISING promotes the belief that all products and their users are not equal. Advertisements create and those who do not fit into these stereotypes are shown as inferior. Advertisements give rise to among those who cannot buy branded products for their loved ones. It causes to small manufacturers who cannot afford to advertise their products.