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Advertising

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Andreas Rohregger

This document discusses different types of advertising and their history and impact. It introduces advertising as an important success factor in the economy, provides a brief history of advertising, and notes the large number of jobs it creates both directly and indirectly. The document then outlines some of the most common traditional advertising types like TV, newspaper, and direct mailing before exploring digital advertising options online and on social networks as well as physical advertising methods using print and mobile billboards. It concludes with questions for discussion around the effectiveness of direct mailing today and the conversion rates of social media advertising compared to other types.

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AdvertisingPatrick Ringseis, Andreas Rohregger MEB
AgendaIntroductionTypes of advertisingVideoDiscussion
IntroductionAdvertising as a success factor in the economy
Introduction [2]History of advertisinghttp://en.wikipedia.org/wiki/Advertising#History
Introduction [3]Amount of jobs in the advertisement industryDirect relatedIndirect related
Introduction [4]Most common types of advertisementTVNewspaperDirect Mailing
Further types of advertisingDigital advertisingOnline AdvertisingSearch engine optimizationSocial NetworkOnline classified advertisinge-mail marketing (Direct mail)Product placements
Further types of advertising [2]Physical advertisingPressMobile billboards
Advertising in a company
Video
DiscussionDoes direct mailing fulfil the advertising objectives today? Social Media Advertising: Is the conversion rate as high as in other advertising types?

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