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Advertising and types of advertising

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This document provides an overview of the history and types of advertising. It discusses how advertising has evolved from ancient wall paintings to modern digital formats. Key figures like David Ogilvy, known as the "Father of Advertising", and definitions of advertising are covered. The different mediums of advertising like print, television, radio and online are defined. Examples of iconic advertisements from various countries and industries are shown along with a discussion of major global advertising agencies. In conclusion, the document emphasizes how advertising has become crucial to marketing by building brands and creating product awareness.

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Advertising and types of advertising
Introduction Definition History of advertising David Ogilvy Medium of advertising Advertising agencies Print advertisements Conclusion Bibliography
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing , but no body else does. - Stewart H. Britt
DEFINITION According to Kotler and Armstrong Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor.
Wall painting advertisements can be traced back to Indian rock art paintings that date back to 4000 BC. Egyptians used papyrus to make sales messages and wall posters. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages The first television advertisement was broadcast in the United States on July 1, 1941. In India first television advertisement was broadcasted on September 15th 1959. Public service advertising reached its height during World Wars I and II, it was called Killers versus Poets. 1806 for a traditional (A Japanese ad from 1806 for a traditional medicine)
1880 1886 1904
1905 1920 1907
David Mackenzie Ogilvy ,has often been called "The Father of Advertising. David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He worked as a chef in a hotel and after a year he started selling AGA cooking stoves, door-to door. His employer, asked him to write an instruction manual, The Theory and Practice of Selling the AGA cooker, for the other salesmen . Thirty years later, Fortune magazine editors called it the finest sales instruction manual ever written. Impressed by this manual London advertising agency Mather & Crowther offered him a position as an account executive.
Television advertising Radio advertising Print media (Newspapers and magazines) Online / Internet advertising Outdoor advertising (Posters, billboards, mobile billboards) Alternative media (Covert advertising, POP ads, celebrity branding )
World's Top Advertising Agencies Ad Agencies Headquarters Ogilvy & Mather Manhattan, USA JWT New York, USA (James Walter Thompson) Saatchi & Saatchi New York, USA Omnicom Group New York , USA Aegis Group London, United Kingdom
INDIAS TOP ADVERTISING AGENCIES Mudra communications Pvt. Ltd:- Mr. Madhukar Kamath (Head) Lowe Lintas India Pvt. Ltd:- Mr. R. Balakrishnan(Chairman and CEO) Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey FCB Ulka Advertising Ltd :- Mr. Anil Kapoor (Managing Director and CEO) RK Swamy BBDO Pvt Ltd:- Mr. Srinivasan K Swamy (Head)
CREATIVE PRINT ADVERTISEMENTS
BOSE NOISE REDUCTION HEADPHONES (DDB SINGAPORE advertising agency )
Good Night Mattress(J&J Ad, Shanghai, China)
Protex hand wash (Young & Rubicam New York)
Aquafresh Flexigel (Callegari Berville Grey, France)
Timotei hair spray (JWT , France)
Softlan ultra ( Y&R, Malaysia)
1993
1989
Adam LeAdam (Draft FCB)
Bangalore traffic police(Mudra Group, India)
Advertisement is the life blood of marketing. Advertising gives companies and businesses the opportunity to build up a brand and an identity. Advertisements help to sell the product as well as the company as a whole. Advertisements make customers aware of the product which benefits them and gives them a reason to invest in it.
1) www.wikipedia.org 2) www.adsoftheworld.com 3) www.ogilvy.com 4) www.chillibreeze.com
Advertising and types of advertising

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Advertising and types of advertising

  • 2. Introduction Definition History of advertising David Ogilvy Medium of advertising Advertising agencies Print advertisements Conclusion Bibliography
  • 3. Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
  • 4. Doing business without advertising is like winking at a girl in the dark. You know what you are doing , but no body else does. - Stewart H. Britt
  • 5. DEFINITION According to Kotler and Armstrong Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor.
  • 6. Wall painting advertisements can be traced back to Indian rock art paintings that date back to 4000 BC. Egyptians used papyrus to make sales messages and wall posters. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages The first television advertisement was broadcast in the United States on July 1, 1941. In India first television advertisement was broadcasted on September 15th 1959. Public service advertising reached its height during World Wars I and II, it was called Killers versus Poets. 1806 for a traditional (A Japanese ad from 1806 for a traditional medicine)
  • 7. 1880 1886 1904
  • 8. 1905 1920 1907
  • 9. David Mackenzie Ogilvy ,has often been called "The Father of Advertising. David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He worked as a chef in a hotel and after a year he started selling AGA cooking stoves, door-to door. His employer, asked him to write an instruction manual, The Theory and Practice of Selling the AGA cooker, for the other salesmen . Thirty years later, Fortune magazine editors called it the finest sales instruction manual ever written. Impressed by this manual London advertising agency Mather & Crowther offered him a position as an account executive.
  • 10. Television advertising Radio advertising Print media (Newspapers and magazines) Online / Internet advertising Outdoor advertising (Posters, billboards, mobile billboards) Alternative media (Covert advertising, POP ads, celebrity branding )
  • 11. World's Top Advertising Agencies Ad Agencies Headquarters Ogilvy & Mather Manhattan, USA JWT New York, USA (James Walter Thompson) Saatchi & Saatchi New York, USA Omnicom Group New York , USA Aegis Group London, United Kingdom
  • 12. INDIAS TOP ADVERTISING AGENCIES Mudra communications Pvt. Ltd:- Mr. Madhukar Kamath (Head) Lowe Lintas India Pvt. Ltd:- Mr. R. Balakrishnan(Chairman and CEO) Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey FCB Ulka Advertising Ltd :- Mr. Anil Kapoor (Managing Director and CEO) RK Swamy BBDO Pvt Ltd:- Mr. Srinivasan K Swamy (Head)
  • 14. BOSE NOISE REDUCTION HEADPHONES (DDB SINGAPORE advertising agency )
  • 15. Good Night Mattress(J&J Ad, Shanghai, China)
  • 16. Protex hand wash (Young & Rubicam New York)
  • 18. Timotei hair spray (JWT , France)
  • 19. Softlan ultra ( Y&R, Malaysia)
  • 20. 1993
  • 21. 1989
  • 22. Adam LeAdam (Draft FCB)
  • 24. Advertisement is the life blood of marketing. Advertising gives companies and businesses the opportunity to build up a brand and an identity. Advertisements help to sell the product as well as the company as a whole. Advertisements make customers aware of the product which benefits them and gives them a reason to invest in it.
  • 25. 1) www.wikipedia.org 2) www.adsoftheworld.com 3) www.ogilvy.com 4) www.chillibreeze.com