Advertising History 1
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In 3000 BC, early forms of advertising included outdoor stands and wall paintings in Babylon and room for rent signs in Pompeii. Advertising expanded with the growth of print media starting with Gutenberg's printing press in 1450 and the first English newspaper advertisement in 1472. The advertising industry developed as a profession over the centuries, with the first advertising agency, N.W. Ayer & Sons, established in 1869 which introduced copywriting and market research practices. Mass media like radio in the 1920s and television in the 1940s revolutionized advertising by allowing it to reach wider audiences and influence consumers through dramatic programs and emphasis on product benefits and brand image.
Advertising History 1
- 2. In the Name Of God Advertising Introductory Principles DIGITAL ART Educational Group Presented by: M.H.Tamjidi
- 3. Advertising HistoryAdvertising History From Babylon to Present timeFrom Babylon to Present time
- 4. Archaeologists found evidence in 3000 B.C • BABYLON Outdoor Stands & • Wall Painting • POMPEI Room for Rent • Medieval Times Town Criers
- 5. 1450 Gutenberg…..Print 1472 English advertisement Prayer book 200 Years advertisement 12 stolen horses 1704 American newspapers 1841 Volney B. Palmer Shop – Advertising Agency
- 6. 1869 Francis Ayer buys- Palmer N.W.Ayer & Sons Copy – Market Research 1920 – RADIO 1930 – Radio Dramatic/soap opera 1940 – Television TV Sets-Expensive
- 7. TV – Took over Radio Product Benefit Product Image CREATIVE REVOLUTION Bill Bernbach / Leo Burnett / David Ogilvy
- 8. End of Part One