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Advertising Is Content

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Nadia Roosyadi

This document discusses how advertising is evolving from traditional methods to becoming content. It suggests that brands need to create engaging content to connect with consumers in this new environment. Great content is important for gaining attention and should be tailored to the right communities through narrowcasting. The role of brands is shifting from enforcing their message to participating and creating experiences around content to develop long-lasting relationships with consumers.

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Advertising is content image by nick veasey NADIA ROOSYADI 息 2010
image by christian montone on flickr OLD ADVERTISING CREATING ANTICIPATION
image by christian montone on flickr ADVERTISING 2.0 CREATING CONTENT AND EXPERIENCE
image by Volpin on flickr Brands need to gear up to engage the newly evolved consumer.
Consumers respond to CONTENT
image by luisMtZ on emptees GREAT CONTENT IS KING
image by Isabel chun on flickr GREAT CONTENT TRAVELS
Getting the CONTENT to the right COMMUNITY NARROWCASTING is more effective than BROADCASTING image by Noah sussman on flickr
Moving from channels to arenas Brand as law enforcer Brand as participant
ADVERTISING TURNS INTO EXPERIENCE SURROUNDING THE CONTENT in some instance, the experience consumers connect to and build long-lasting relationship with
image by MATHIOLE ON DEVIANTART THANK YOU

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Advertising Is Content