Advertising Plan:
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The advertising plan is for Nana Mexico, an authentic Mexican takeout restaurant in Cambridge. It aims to promote the restaurant's fresh, homemade burritos, tacos, and nachos to tourists, shoppers, and office workers in the local area at lunchtime. The campaign will include ads on social media, the restaurant's website and van, and in nearby stores from February to August. It seeks to position Nana Mexico as a unique Mexican dining option compared to other local restaurants like Yo Sushi and McDonald's.
Advertising Plan:
- 1. Group: Tom, Charlie and Sophie Written by C Hall Advertising Plan: Overview:  For each of our ideas we are advertising the companies name and what the company offers. We are also selling the company’s products,which are Authentic Mexican, fast food products. The products range from burritos, tacos and nachos. These items are available to eat in or takeaway. Target Audience:  The aimed target audience for this campaign is for tourists and shoppers who pass the Petty Cury store in Cambridge. The Mexican food is mainly for lunch so we are targeting people who are out around lunch times. People can range from tourists, people shopping in the area and office workers going out for lunch. We want the customers to feel that what they are eating is fresh and a unique dish. The meals that they are receiving to eat are personal to them.  They have a split decisionto make, as there is other restaurants close by such as Yo Sushi! and McDonalds. Nana Mexico offer a specific dishthat cannot be found in other restaurants in Cambridge and this therefore makes them unique and stand out. Company Message:  The main message forthe campaign is to get across that the takeout restaurant is an authentic Mexican and everything produced there is fresh.  Everything from the food to the seating arrangements is Mexican. The owner is looking to get the message across a there is no other takeout like Nana Mexico in Cambridge and the surrounding area. Schedule:  The campaign adverts are going to be in the stores and on social networks at the week beginning the 23rd of February.  The advertisements will be finished by February 15th 2015 ready for the client.  The adverts will be on Nana Mexico’s Facebookand Twitter pages.The ads will also feature on the webpage.  The campaign will be run for six months. The aim is to boost trade.  Roughs of the adverts will be shown to the client on Wednesdaythe 4th of February 2015.  The final chosenadvert will be ready for the client to view on
- 2. Group: Tom, Charlie and Sophie Written by C Hall the 18th February.  Posterbudget: 1 hour to photographselected food.2 hours to put all the elements together in photoshop.  Van Design: Allowing 1 – 2 weeks for professionals to take our designs and fit it to a van template which will be ready for printing and then transferred to the van. Will take a professionalsign writer 3-4 hours to do.  Perforated Postcards,allow an hour to properly photograph burrito / taco with correct lighting. Will then need to add text in correctplaces using Photoshop and placing photos. Allow a day for full production. Legal and Ethical Issues:  We have looked into the issue of there being inappropriate content on the ‘#bigassborrito’but everything seems to be ok as Nana Mexico currently use this #.  There could be issues with people not thinking the food is very healthy. A chart of other fast foods could be produced and placed in the stores to show how the Mexican street food shapes up to other fast foods.