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Advertising ppt

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Sajitha Lakmali

The document discusses the definition and history of advertising. It provides an overview of key advertising concepts like the marketing mix, product life cycle, and advertising techniques. Specifically, it covers the main types of advertising like print, broadcast, online, and mobile advertising. It also categorizes advertising into different categories such as product, institutional, social service, and comparative advertising.

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H.P. Sajitha Lakmali, Sri palee Campus.
What is Advertisement ?
History of Advertising Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan An 1895 advertisement for a weight gain product A Coca-Cola advertisement from the 1890s
ADVERTISING  Definite  Life style  Informative  Repeat
Advertising and the Marketing Mix  Product  Place  Price  Promotion
Product Life cycle
VIPS VISIBILITY IDENTITY PROMISE SINGLE MINDEDNESS
Online AD Offline AD
ATL BTL
Types of advertising Institutional advertising Product advertising Pioneering advertising Competitive advertising Reminder advertising
 Main Types Of Advertising Techniques Online Content Advertising Link Advertising Viral advertising Incentivized advertising Obtrusive advertising
 Forms of Advertising Print Guerrilla Broadcast Outdoor Public Service Product Placement Cell Phone & Mobile Online
Product Advertising Institutional Advertising (Corporate) Social Service - PSA Advocacy Advertising Comparative Advertising Cooperative Advertising Direct Mail Point-of-Purchase Advertising Informational Advertising
 Categories of advertising Informative Product Advertising Persuasive Product Advertising Reminder-Oriented Product Advertising Retail Advertising or Cooperative advertising Institutional advertising Comparative Advertising
Advertising ppt

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Advertising ppt