This document provides guidance for analyzing print advertisements through various theoretical lenses. It asks the student to identify conventions of different types of print ads, such as those for male grooming products, soft drinks, and homeless charities. The student is also asked to summarize theories of representation from Barthes, Hall, and Saussure and apply them to specific ads. Additional questions cover the role of the Advertising Standards Authority and how ads link to cultural contexts involving attitudes around gender, sexuality, and social groups. Contextual factors like trends, celebrity endorsements, and bans on sexist advertising are also identified as relevant to analysis.