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(Print) AdvertisingRevision
1. What are the 4 advertisingformats?
a. List pros/consof each
2. What are some medialanguage elementsyouuse toanalyse adverts?
3. Name a few(4 or 5) conventionsof printadverts.
4. Name a fewconventionsof male groomingadverts.
5. Name a fewconventionsof softand/orsportdrinkadverts.
6. Name a fewconventionsof homelesscharityadverts.
7. ExplainBarthestheorywithanexample.*
8. ExplainHallstheorywithexample*
9. Optional:ExplainSaussurestheorywithexample*
10. Representations are mediated whatdoesthismean?
11. ExplainRichardDyerstheoryinrelationtoa printadvertof your choice.
12. What isthe ASA?
a. Why are theyimportant?
b. What
13. How doesthe Lucozade advertlinktothe ASA?
14. ReviewyourpowerpointsonLucozade. (GarethBale one)
a. Medialanguage analysis
b. Representationanalysis
c. Audience analysis
d. Contextsanalysis
15. ReviewyourpowerpointsonOldSpice (Fiji one)
a. Medialanguage analysis
b. Representationanalysis
c. Audience analysis
d. Contextsanalysis
16. Reviewyourpowerpointson Shelter(3page one withredwriting)
a. Medialanguage analysis
b. Representationanalysis
c. Audience analysis
d. Contextsanalysis
*You donthave to applytheoryinthissectionof the exambut useful termsinthese theories!
CONTEXT HELP: (thisisfromGCSE butmost of it isapplicable historical contextdoesntapply)
Other useful contexts:
AttitudestosexualityAND/ORsexualities
Social attitudestowardsgender/identity(incmasculinity/femininity/non-binaryetc)
Social attitudestowards differentsocial groups(ie youth)
Cultural trends/popularity(ie retro/nostalgia)
These videos are useful forpossibleadvertisingcontexts:
https://www.facebook.com/ajplusenglish/videos/ban-on-sexist-ads-in-the-uk/1010852939056213/
Ban on sexistads
https://www.guided-selling.org/impact-of-celebrity-endorsement-on-consumer-buying-behavior/
celebrityandeffectonconsumerism
https://melmagazine.com/en-us/story/the-rise-of-ironic-masculinity-in-advertising-2ironic
masculinityinadvertising

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Advertising revision questions&tasks

  • 1. (Print) AdvertisingRevision 1. What are the 4 advertisingformats? a. List pros/consof each 2. What are some medialanguage elementsyouuse toanalyse adverts? 3. Name a few(4 or 5) conventionsof printadverts. 4. Name a fewconventionsof male groomingadverts. 5. Name a fewconventionsof softand/orsportdrinkadverts. 6. Name a fewconventionsof homelesscharityadverts. 7. ExplainBarthestheorywithanexample.* 8. ExplainHallstheorywithexample* 9. Optional:ExplainSaussurestheorywithexample* 10. Representations are mediated whatdoesthismean? 11. ExplainRichardDyerstheoryinrelationtoa printadvertof your choice. 12. What isthe ASA? a. Why are theyimportant? b. What 13. How doesthe Lucozade advertlinktothe ASA? 14. ReviewyourpowerpointsonLucozade. (GarethBale one) a. Medialanguage analysis b. Representationanalysis c. Audience analysis d. Contextsanalysis 15. ReviewyourpowerpointsonOldSpice (Fiji one) a. Medialanguage analysis b. Representationanalysis c. Audience analysis d. Contextsanalysis 16. Reviewyourpowerpointson Shelter(3page one withredwriting) a. Medialanguage analysis b. Representationanalysis c. Audience analysis d. Contextsanalysis *You donthave to applytheoryinthissectionof the exambut useful termsinthese theories!
  • 2. CONTEXT HELP: (thisisfromGCSE butmost of it isapplicable historical contextdoesntapply) Other useful contexts: AttitudestosexualityAND/ORsexualities Social attitudestowardsgender/identity(incmasculinity/femininity/non-binaryetc) Social attitudestowards differentsocial groups(ie youth) Cultural trends/popularity(ie retro/nostalgia) These videos are useful forpossibleadvertisingcontexts: https://www.facebook.com/ajplusenglish/videos/ban-on-sexist-ads-in-the-uk/1010852939056213/ Ban on sexistads https://www.guided-selling.org/impact-of-celebrity-endorsement-on-consumer-buying-behavior/ celebrityandeffectonconsumerism https://melmagazine.com/en-us/story/the-rise-of-ironic-masculinity-in-advertising-2ironic masculinityinadvertising