Advertising through social media

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The document discusses advertising options on YouTube, Instagram, and LinkedIn. It outlines that YouTube has over 1 billion users and 4 billion daily views. Advertisers have 5 options including display ads, in-stream video ads, and overlay ads. Instagram has over 200 million active users and advertisers can use the platform's own account, product ambassadors, or run native ads. LinkedIn caters to a professional audience, with options like sponsored updates and text, image, or video classic ads. All three platforms allow for robust targeting of audiences based on interests, demographics, and other factors.

Marketing

Advertising through
YouTube
LinkedIn
Instagram
Dasha Kalinina, Jade Catteau, Laurie-Anne Braun, Charles Vallin, Dmitrii Sytyi

users per month 1 billion views per day 4 billion
SymplyMeasured [Link][Link]
Pay per Watch

users per month 1 billion views per day 4 billion
very DIVERSE audiences
All ages, ethnicities & income levels
US, UK, Germany
Canada & Thailand
top countries
O2m5ob%ile
top group g18-34
SymplyMeasured [Link][Link]

Options 5
• Display Ads
• True-View in-stream Skippable
YouTube [Link]

Options 5
• Display Ads
• True-View in-stream
• non-Skip in-stream
YouTube [Link]

Options 5
• Display Ads
• True-View in-stream
• non-Skip in-stream
• Overlay in-video
YouTube [Link]

Options 5
• Display Ads
• True-View in-stream
• non-Skip in-stream
• Overlay in-video
• Display Ad (banner)
YouTube [Link]

Options 5
• Display Ads
• True-View in-stream
• non-Skip in-stream
• Overlay in-video
• Display Ad (banner)
Pay per Watch
YouTube [Link]

Versatile
Targeting
“Men aged 18-34 in Boston”
“Women who enjoy travel”

Budget Audience reach simulator:
Pay per Watch
Versatile
Targeting
management
10 euros/day for 25+ clicks and 2K+ views

Country “France”
Pay per Watch
Versatile
Targeting
Budget
management
Location
or
“UK+USA+Japan”

Pay per Watch
Versatile
Targeting
Budget
management
Country
Location
Google
Network
Notification
Cumulative effect from
using Google’s entire
Marketing ecosystem.
+ key-words management

Pay per Watch
Versatile
Targeting
Budget
management
Country
Location
Automatic or Manual
Rate management
Google
Network
management Price
Notification

Pay per Watch
Versatile
Targeting
Budget
management
Country
Location
Text-overlay on video
Google
Network
management Price
messages Text

Pay per Watch
REACH audience
Optimisation &
analytics
Deaf & foreign
Captions
Top fan &
Trends
Local
Partners

active users 200 million publications/month 1 billion
follow brands 46%
mobile O97%
g1641-%2 us4ers male 51%f
Top countries
US, Japan, Brazil, Spain
CulturescrosMedia [Link]

Options 3
• Company’s Account
• Promotion and Viral
• Like normal user
ProClubic [Link]

Options 3
• Company’s Account
• Ambassadors
• People, working for brands
• Product placement
• Sponsored ambassadors
ProClubic [Link]

Options 3
• Company’s Account
• Ambassadors
• “Native” Ads
• Marked as “Sponsored”
• Integrated in flow
• Appears in Newsfeed
ProClubic [Link]

Options 3
• Company’s Account
• Ambassadors
• “Native” Ads
free
free
paid
WebMarketing [Link]

Targeting audience
Based on user’s
• Interests
• Subscriptions
• Publications
usesFacebookdata and targeting platform
Campaign release dates
Targeting
The scope of ads
User exposure frequency
LeFigaro [Link]

245 million active users page-views/day 123 million
than 18-29 50-64 more
23% users 25-34 male 56%
professional Educated mature
Top countries
US, India, UK, Brazil
LinkedIn [Link]; QuantCast [Link]

Options 3
• Sponsored Updates
LinkedIn [Link]

Options 3
• Sponsored Updates
• Classic Ads
• Image
• Video
• Text
LinkedIn [Link]

Options 3
• Sponsored Updates
• Classic Ads
• B2B Sales Navigator
• Easy targeting
• Individual prospects
• Key accounts
LinkedIn [Link]

Options 3
• Sponsored Updates
• Classic Ads
• B2B Sales Navigator
options Payment
• Bid (per action)
• Budget (per time)
LinkedIn [Link]

Targeting audience
Based on user’s
• Industry
• Position
• Age
• Geographic area
LinkedIn [Link]

Instagram LinkedIn
• Younger audience
• Ambassadors
• Fashion industry
YouTube
• Mature audience
• B2B marketing
• Precise targeting
• Various audience
• Google’s targeting tools
• General awareness

LinkedIn Top
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SymplyMeasured [Link]

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You’re not in the business of AI—you’re in the business of winning customers and growing revenue. AI, used strategically, can help you generate better leads, create stronger customer connections, unlock new revenue streams, and scale your success, but only if it's aligned with real business goals and the realities of your resources.In this session, you’ll learn how to connect AI initiatives to outcomes that matter, balance technology with change management, and build a scalable marketing engine that delivers measurable impact. This talk is for leaders ready to move beyond AI hype and start using AI where it matters most: fueling sustainable growth. Key Takeaways: 1. A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI 2. Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations 3. Real-world tactics for scaling AI initiatives while balancing innovation with practical implementation

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AI Marketing Master Class - Susan Westwater, Scot WestwaterDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Advertising through social media

1. Advertising through YouTube LinkedIn Instagram Dasha Kalinina, Jade Catteau, Laurie-Anne Braun, Charles Vallin, Dmitrii Sytyi

2. Advertising through YouTube

3. users per month 1 billion views per day 4 billion SymplyMeasured [Link][Link] Pay per Watch

4. users per month 1 billion views per day 4 billion very DIVERSE audiences All ages, ethnicities & income levels US, UK, Germany Canada & Thailand top countries O2m5ob%ile top group g18-34 SymplyMeasured [Link][Link]

5. Options 5 YouTube [Link]

6. Options 5 • Display Ads YouTube [Link]

7. Options 5 • Display Ads • True-View in-stream Skippable YouTube [Link]

8. Options 5 • Display Ads • True-View in-stream • non-Skip in-stream YouTube [Link]

9. Options 5 • Display Ads • True-View in-stream • non-Skip in-stream • Overlay in-video YouTube [Link]

10. Options 5 • Display Ads • True-View in-stream • non-Skip in-stream • Overlay in-video • Display Ad (banner) YouTube [Link]

11. Options 5 • Display Ads • True-View in-stream • non-Skip in-stream • Overlay in-video • Display Ad (banner) Pay per Watch YouTube [Link]

12. Versatile Targeting “Men aged 18-34 in Boston” “Women who enjoy travel”

13. Budget Audience reach simulator: Pay per Watch Versatile Targeting management 10 euros/day for 25+ clicks and 2K+ views

14. Country “France” Pay per Watch Versatile Targeting Budget management Location or “UK+USA+Japan”

15. Pay per Watch Versatile Targeting Budget management Country Location Google Network Notification Cumulative effect from using Google’s entire Marketing ecosystem. + key-words management

16. Pay per Watch Versatile Targeting Budget management Country Location Automatic or Manual Rate management Google Network management Price Notification

17. Pay per Watch Versatile Targeting Budget management Country Location Text-overlay on video Google Network management Price messages Text

18. Pay per Watch REACH audience Optimisation & analytics Deaf & foreign Captions Top fan & Trends Local Partners

19. Advertising through Instagram

20. active users 200 million publications/month 1 billion follow brands 46% mobile O97% g1641-%2 us4ers male 51%f Top countries US, Japan, Brazil, Spain CulturescrosMedia [Link]

21. Options 3 ProClubic [Link]

22. Options 3 • Company’s Account • Promotion and Viral • Like normal user ProClubic [Link]

23. Options 3 • Company’s Account • Ambassadors • People, working for brands • Product placement • Sponsored ambassadors ProClubic [Link]

24. Options 3 • Company’s Account • Ambassadors • “Native” Ads • Marked as “Sponsored” • Integrated in flow • Appears in Newsfeed ProClubic [Link]

25. Options 3 • Company’s Account • Ambassadors • “Native” Ads free free paid WebMarketing [Link]

26. Targeting audience Based on user’s • Interests • Subscriptions • Publications usesFacebookdata and targeting platform Campaign release dates Targeting The scope of ads User exposure frequency LeFigaro [Link]

27. Advertising through LinkedIn

28. 245 million active users page-views/day 123 million than 18-29 50-64 more 23% users 25-34 male 56% professional Educated mature Top countries US, India, UK, Brazil LinkedIn [Link]; QuantCast [Link]

29. Options 3 LinkedIn [Link]

30. Options 3 • Sponsored Updates LinkedIn [Link]

31. Options 3 • Sponsored Updates • Classic Ads • Image • Video • Text LinkedIn [Link]

32. Options 3 • Sponsored Updates • Classic Ads • B2B Sales Navigator • Easy targeting • Individual prospects • Key accounts LinkedIn [Link]

33. Options 3 • Sponsored Updates • Classic Ads • B2B Sales Navigator options Payment • Bid (per action) • Budget (per time) LinkedIn [Link]

34. Targeting audience Based on user’s • Industry • Position • Age • Geographic area LinkedIn [Link]

35. Advertising through Summary

36. Instagram LinkedIn • Younger audience • Ambassadors • Fashion industry YouTube • Mature audience • B2B marketing • Precise targeting • Various audience • Google’s targeting tools • General awareness

37. YouTube Top brands Mashable [Link]

38. Instagram Top brands Totems [Link]

39. LinkedIn Top brands SymplyMeasured [Link]

40. You Thank

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